Hitwise Puts Google Nearer To 75 Percent Market Share

Yesterday, Nielsen reported that Google performed well in December, and today, Hitwise seconded the assessment.  In fact, the two firms also agreed that both Yahoo and Bing lost market share, ...
Hitwise Puts Google Nearer To 75 Percent Market Share
Written by
  • Yesterday, Nielsen reported that Google performed well in December, and today, Hitwise seconded the assessment.  In fact, the two firms also agreed that both Yahoo and Bing lost market share, which has made Google’s lead all the more impressive.

    Hitwise determined that Google controlled 71.57 percent of the search market in November.  Its report concerning December pegs the search giant’s market share at 72.25 percent, and if you didn’t notice, that’s starting to put it pretty close to the 75 percent-mark.

    Yahoo, meanwhile, fell beneath the 15 percent-mark in December, moving from a market share of 15.39 percent to 14.83 percent on a month-over-month basis.  Which is not at all the sort of thing Carol Bartz probably hoped would happen during her first holiday season as CEO.

    Finally, poor Bing didn’t do too well its first time out, either, slipping from 9.34 percent to 8.92 percent between November and December.

    Still, there were some bright spots for all of these companies.  Hitwise’s release stated, "Google’s percentage of upstream traffic grew for the Automotive, Shopping and Travel categories.  Bing saw double-digit growth among all four categories [Automotive, Shopping, Travel, and Health] and Yahoo! Search saw double-digit growth in the Shopping category . . ."

    Related Articles:

    > Google Makes More Search Gains

    > Google Phone Faces More Criticism Over Fee

    > "Google" Declared Word Of The Decade

    Get the WebProNews newsletter delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit