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All Posts Tagged Tag: ‘google analytics’

Google Analytics Is About To Stop Supporting Your Outdated Browser

Google announced on Monday that Google Analytics will no longer support IE8 after the end of this year as it keeps its focus on modern browsers. In a post on the Google Analytics blog, the company said: To focus on supporting modern browsers, we are deprecating official compatibility of Google Analytics with Microsoft Internet Explorer 8 (IE8) at the end …

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The Google ‘Not Provided’ Problem Isn’t Getting Any Better

About two years ago, Google launched SSL Search on Google.com as the default for signed in users, as a measure to protect user privacy. This encrypted search meant not providing keyword search data through analytics to websites that these users visited. As a webmaster, you would see that you were getting this traffic from Google, but the keywords would be …

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Learn More About Ecommerce And Goal Tracking In Google Analytics

Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it’s actually the second part in a series of hangouts about Analytics, if you’re selling online, this one might be for you. The next part in the series will focus on the multi-channel funnel, event flow and visitors flow. You can keep an eye on the …

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Google Analytics Real Time API Launches In Beta

Google has just extended an invitation to developers and marketers to take part in the beta for the Real Time Reporting API for Google Analytics. Google first launched real time analytics back in 2011. Since then, it’s been a must-use feature of Google Analytics, giving people a glimpse at where there traffic is coming from as it is happening. “Manually …

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Google Analytics Adds AdWords Bid Adjustment Reporting

Google announced today that it is adding bid adjustment reporting to Google Analytics to help advertisers optimize their enhanced campaigns. The feature will let you analyze performance for each bid adjustment across devices, locations and time of day. The new report can be accessed under Traffic Sources > Advertising > Adwords. From there, just click the Bid Adjustments link. “With …

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Google Analytics Gets New Segmentation Features

Google ran down some changes it has made to segmentation in Google Analytics in a blog post this morning. The company says it has re-imagined it to make it easier for new users and more powerful for seasoned veterans. “Previously, advanced segments were based on visits,” explains Wayne Xu from the Google Analytics team. “With the new segment, a new …

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Google Tag Manager Use On The Rise, Data Layer Gets Standardized

Back in October, Google announced the launch of Tag Manager, a tool that lets you consolidsate the various tags you use for your site into one snippet of code and manage from one interface. Since then, Google has made some improvements including built-in templates for popular tags. At Google I/O in May, Google announced that it would work with mobile …

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Google Analytics Gets New AdWords Integration Platform

Google announced that it’s rolling out a new AdWords integration infrastructure for advertisers in Google Analytics. The company says it’s laying the foundation for adding new AdWords dimensions quickly and a rich set of reports, like enhanced campaign bid adjustments and Google Display Network targeting settings. “With the new infrastructure, reports will reflect the most recent AdWords settings such as …

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Google Analytics Gets New Admin User Experience

Google announced today that it is launching a new streamlined user experience for Google Analytics admin settings. When you hit the Admin tab, there’s a new landing page providing all major settings in a more accessible way. Here’s what it looks like: “Settings are organized into columns corresponding to the most prominent objects in Analytics: accounts, properties, and views (formerly …

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Google Analytics Gets Content Experiments API

Google announced today that is launching a Content Experiments API for Google Analytics. This is a tool developers can use to test site content with programmatic optimization, and turn Google Analytics into an A/B testing platform. “By utilizing our multi-armed bandit approach, you can maximize results by efficiently determining which assets on your site perform best to offer an improved …

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Google Analytics Gets More Collaborative

Google announced on Monday that Google Analytics users will soon be able to share and collaborate on dashboards. “Dashboards give an overview on how your properties are performing, and are even more powerful as you can create dashboards that you and your teammates can see and edit,” writes Google’s Matt Matyas in a blog post. “Dashboard sharing is a nice …

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Google Updates Goals In Google Analytics

Google announced some new features for Goals in Google Analytics, including a new set-up flow, new templates, and new verification capabilities. For setting up Goals, you now find a profile in your account, click the admin tab, and navigate to the account, property, and and profile of choice. From there, click Goals, and Create a Goal. From there, you will …

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