Google Analytics Adds Support For Multi-Currency Ecommerce

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Google announced today that it is launching a new Google Analytics feature to support multi-currency ecommerce. Apparently this has been a highly requested feature, and Google says it has heard the requests loud and clear.

The feature allows users to track transaction metrics like total revenue, tax, and shipping & handling in multiple local currencies within a single web property. Google Analytics will convert the currencies into the one based on your profile setting.

"This provides key benefits for e-commerce brands looking to conduct analysis across an international customer base and helps make some previously complex reporting easier," says Wayne Xu from the Google Analytics team.

Multi-channel ecommerce

The feature is supported by the ga.js and analytics.js snippets. The currency code is a global setting, and can be set via tracker '_set()'. More info here.

The feature will be rolling out to all users over the coming weeks.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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