Google recently posted an hour-long webinar about Remarketing with Google Analytics. Google launched the feature earlier this year in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest in products.
Google says in the video description:
This webinar presents in-depth examples on how to use Remarketing with Google Analytics. With this tool, you can tap into valuable Google Analytics insights about your website visitors who show an interest in your products and services — for example, visitors who spend time viewing specific pages or who put items in their shopping cart. Once you’ve identified your audience, you can run ads across the Google Display Network (GDN) that are tailored to that audience. Take advantage of your existing Google Analytics tags and easily create and edit sophisticated lists using Google Analytics segmentation capabilities.
