All Posts Tagged Tag: ‘google analytics’

Google Adds Google Analytics Support for AMP

Google Adds Google Analytics Support for AMP

While this was always intended to be part of the whole thing, Google just announced Google Analytics support for Accelerated Mobile Pages (AMP), which the search engine will start sending traffic to next month. Earlier this week, Google said AMP will support most ad-serving scenarios you’re likely to use, so that’s helpful too. In a post on the Google Analytics …

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Don’t Measure Conversions? That’s Ok, Google Has You Covered.

Don’t Measure Conversions? That’s Ok, Google Has You Covered.

Google announced the launch of a new Google Analytics feature called Smart Goals for businesses that don’t measure conversions. The aim of the feature is to help businesses identify the highest-quality visits to their websites and optimize for them in AdWords. Do you count yourself among the businesses that do not measure conversions? Does an offering like this appeal to …

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Google AdWords Manager Accounts Get New Features

Google AdWords Manager Accounts Get New Features

Google announced some new features for AdWords Manager Accounts (MCC) including Google Analytics account linking and remarketing tag and list sharing. Advertisers can now link their Google Analytics or Google Analytics Premium accounts directly to their AdWords manager accounts using a new setup wizard in AdWords under account settings. This way you won’t have to link each account individually. “Now …

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Test Your Google Analytics Implementation With Tag Assistant Recordings

Test Your Google Analytics Implementation With Tag Assistant Recordings

Google announced the launch of Google Tag Assistant Recordings, which is aimed at helping you instantly validate your Google Analytics or Google Analytics Premium implementation. It looks for data quality issues and if it finds them, lets you troubleshoot them and recheck them immediately. The offering is available as part of the Google Tag Assistant Chrome Extension. It works with …

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Google Analytics Gets Some New Features

Google Analytics Gets Some New Features

Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called “Publisher Reporting”. “Users with existing AdSense reports will see them move into this new section, and be joined by an integration with Ad Exchange, for those publishers that don’t currently serve Ad Exchange as backfill through DFP,” Google says …

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App Annie Gives Developers Free In-App Analytics With Google Analytics

App Annie, an app data service, which is in use by a reported 700,000 apps, just launched In-App Analytics in open beta with Google Analytics integration. The new offering can be used by developers to view usage metrics along with data from five major app stores and 34 ad platforms in one centralized dashboard. “The new additional usage data from …

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Google Analytics Remarketing Lists Extended To Search Ads

Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without any changes to tagging. Google’s Remarketing Lists for Search Ads (RLSA) lets an advertiser tailor search ads to users based on their past activity on the advertiser’s website. This can now be …

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Google Talks App Indexing, AdWords & Analytics At Google I/O

Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater heights. App indexing is now a ranking signal in Google’s mobile search results, and last week, Google announced that it’s expanding it to iOS after previously only offering …

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Google Analytics Lets You More Easily Analyze Patterns In Search Queries

Google announced a new query word count dimension for AdWords search queries in Google Analytics. This will enable users to more easily analyze patterns without having to manually classify them. Google announced the update in a Google+ post: Earlier this week, Google Analytics made remarketing activation easier with a new Instant Activation feature that you can set up under the …

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Google Analytics Makes Remarketing Activation Easier

In an effort yo make it simpler for advertisers to enable remarketing, Google has added the ability in Google Analytics to do so with a single toggle with new Instant Activation. Now, rather than manually updating all of your site tags, you can use the new feature to take advantage of remarketing more quickly. “For many advertisers, remarketing is an …

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Getting Google Analytics Data Into Google Sheets Just Got A Lot Easier

About ten months ago, Google launched add-ons for Docs and Sheets, enabling users to get more functionality out of the products. Similar to how web browser extensions make browsers like Chrome more powerful, add-ons do the same for Google Docs and Sheets. At launch, there were add-ons for things like printing address labels and name tags, creating a bibliography without …

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Google Analytics Changes Account Limits

Google announced that it’s changing how it enforces account limits in Google Analytics. According to Google, the new structure will better accommodate the needs of businesses. The company explains in a Google+ post (via Search Engine Roundtable), “Google Analytics account management lets you track multiple sites or apps and to set up user reporting access. Accounts, properties and views provide …

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Google Expands Its Offerings In Cuba

As you’re probably aware, there’s a trade embargo that prevents U.S. exports to Cuba. That’s not stopping Google from launching some of its free services there. Google launched Chrome in Cuba in August, and just announced that it’s now offering Google Play and Google Analytics there. It will, however, only be offering free stuff: the free version of Analytics and …

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Google Launches Analytics Demos & Tools Site

Google launched a new site called Google Analytics Demos & Tools for developers. As you might have guessed, it includes tools and demos. It includes a full-featured Enhanced Ecommerce demo with code samples for Analytics and Tag Manager, as well as a new Account Explorer tool aimed at helping developers quickly find the IDs they need for various 3rd party …

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Google Analytics Gets Shopping Campaigns Report

Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for all product categories and types. Advertisers will be able to use bounce rate, time on site, % new sessions, revenue per click, and other metrics to analyze and optimize the performance of bids. …

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Google Announces Treemaps In Google Analytics For AdWords Insights

Google is launching Treemaps in Google Analytics for AdWords Insights, the company recently announced in a Google+ post. The feature will be released over the course of the next several weeks. Google says Treemaps will provide deeper insights into the performance of your AdWords campaigns. The company writes: Treemaps let you visually identify trends and trouble spots across your account …

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Google Analytics Gets An iPad App

It’s hard to believe that this is only just now happening, but Google finally announced an iPad app for Google Analytics. The announcement comes from Nikhil Roy in a Google+ post: As an analytics user, having data at your fingertips is essential. Today, we are bringing our mobile app to the iPad. The new application (available free on the iTunes …

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Google Simplifies Analytics, AdSense Account Linking

Google announced that it has made it easier to link your Google Analytics account to your AdSense account. The process now requires fewer steps. Additionally, you can now link the AdSense account to multiple Analytics accounts. Google says linking the accounts can help you optimize your site, improve user experience, and grow your revenue. “If you want to grow your …

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Google Updates How AdWords Reports Analytics Metrics

Google announced some updates to how Adwords reports Google Analytics metrics. Beginning on November 10th, three of the Google Analytics reporting columns in AdWords will be renamed. The new names will correspond with the actual names that are in Google Analytics itself. The changes are as follows: + Pages / visit –> Pages / session + Avg. visit duration (seconds) …

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Google Tag Manager Gets New API, Interface, Templates

Google announced the launch a new Tag Manager API as well as a new interface for it, and some more third-party templates. The company expects these to make both marketers and IT teams happy. “Many large enterprises use Google Tag Manager to streamline and simplify website and mobile app tagging,” says product manager Lukas Bergstrom. “It helps marketers control the …

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Google Analytics Adds Audience Features For Apps

Google announced that its Audience Demographics and Interests Reporting and Remarketing features are now available for apps in Google Analytics. The Audience Demographics and Interests Reporting feature will enable developers to see how different user segments engage and monetize. “And it’s more than just data,” the company says in a blog post. “Analysts and developers can blend audience demographic and …

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Google Publisher Toolbar Adds New Analytics Integration

Google announced the launch of new Google Analytics integration into the Google Publisher Toolbar. This will enable AdSense publishers to easily access insights right from their site pages, like so: Google Analytics is now integrated by default, so you don’t have to do anything special to turn the functionality on. “In addition to giving you blocking controls and up-to-date information …

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This Video Will Give You A Better Understanding Of Google’s Universal Analytics

You’ve had plenty of time to upgrade to Google’s Universal Analytics by now. They opened up access in March of last year, but some may have been hesitant to do so fo fear of the unknown. Universal Analytics is aimed at large enterprises, such as Premium customers and those who want to work with APIs. It offers the ability to …

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Google Analytics Gets Bot And Spider Filtering

Google announced that it is adding bot and spider filtering to Google Analytics after hearing from users that it’s been hard to identify real traffic coming to pages. There’s a new checkbox option in the view level of the management user interface. It’s labeled “Exclude traffic from known bots and spiders”. “Selecting this option will exclude all hits that come …

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Google Analytics Finally Gets an iPhone App

In pretty big good lord, finally news, Google has released a native Google Analytics apps for iOS. Available in 39 languages, Google Analytics for iPhone promised to let you “access all of your Google Analytics web and app data from your mobile device, monitor recent changes with Real Time reports, and easily get your Analytics data anytime, anywhere.” Considering Android …

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Google Analytics Gets New DoubleClick Integrations

Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager. “Today’s consumers move easily across many channels and devices on their journey to a purchase,” says product manager Ravi Mruthyunjaya. “Top marketers rely on the DoubleClick Digital Marketing platform to run the sophisticated cross-channel ad campaigns that can reach their customers every step …

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Google Gives Ecommerce Analytics A Revamp

Google announced the beta release of a “complete revamp” of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product performance. It will let you analyze how far shoppers get into the shopping funnel, and where you lose them, and help you understand what products are viewed the most, which are frequently abandoned in …

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Google Analytics Premium Lets Companies View Performance Across Sites

Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps and websites in one interface. “In today’s multi-touchpoint consumer world, this is a much greater priority,” says Google’s Yi Han, who refers to the feature as “The executive dashboard.” It gives businesses …

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Google Analytics Behavior Flow Gets Content Grouping

Google announced the addition of Content Groupings support in the Behavior Flow in Google Analytics. Content Grouping, if you’ve never used it, lets you group content in a way that reflects how you think about your site, and view/compare aggregated metrics by group name. You can also drill down into individual URLs, page titles or screen names. The move comes …

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Google Adds Adometry For New Analytics Tools

Google announced that it has acquired Adometry, which will become part of its Analytics offerings. Adometry is an advanced marketing attribution and cross-channel optimization solutions provider. More on what it’s all about here. Google Analytics had this to say on Google+: Adometry is joining Google, where they will build on the momentum of our existing measurement and analytics offerings, which …

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