WebProNews

Tasty Advertising Key For Food Retailers

Thanksgiving through New Year's Eve make for a time of increased consumption, one that online retailers with a savory bent should consider with their ad campaigns.

Google Still On a Hiring Binge

I support Google’s relaxed dress code.  But given all the hiring the company’s doing, I’d recommend one tweak: name tags.  Google added over 2,100 employees this last quarter, making it seemingly impossible for anybody to keep track of anything.

comScore: Clothes, Food Blogs Stickier

Surprise, surprise—comScore has found that the category of your blog can make all the difference in whether people are interested in it. With their media measurement panels, they observed that blogs about clothing and apparel, food and beverage and inexpensive products were among the best-received blog categories. MediaPost reports:

Food Site Adds Social Networking Features

Online food site Epicurious.com has relaunched its site with a new design that focuses on personalization.

Google Eats Its Own Doc Food

“You first” is a standard response to many questionable situations.  And while the average person probably doesn’t use that phrase in connection with software, Google wants to prove that its Docs & Spreadsheets program is good enough for widespread use.

Yahoo, Hellmann's Join Forces On Food Show

What do Yahoo and Hellmann’s mayonnaise have in common?  “In Search of Real Food,” a twelve-episode series that focuses on Dave Lieberman and his - you guessed it - search for “real food,” much of which will probably be covered in or filled with mayo.

YouTube Causing Food Fights?

Internet video sites such as YouTube are being singled out as helping to encourage high school students in Montreal to participate in food fights.   FOOD FIGHT

Food Fans Have Taste For Online Reviews

Going out to eat should be a pleasant experience. But what do you do when want to find out more about a local restaurant? More than a third of adults have researched online about a restaurant they had not visited before, according to the National Restaurant Association's 2006 research.

Pet Food Recall Creates "Husky" Traffic

Back in March, online traffic to pet-related sites saw a significant increase due to the pet food recall. Nielsen//NetRatings has released data that shows visits to pet related sites grew a 115 percent in March over the previous month.

Search Eats Little Of Food Budgets

The food and beverage industry is the leader in the U.S. consumer packaged goods (CPG) when it comes to online advertising, but they only put 2.1 percent of their total $8.7 billion advertising budget online in 2006.