Taco Bell knows you can’t get off the couch, and is getting serious about delivering you Crunchwraps.
The restaurant is expanding its delivery service to 90 cities in the Los Angeles, Orange County, San Francisco Bay Area and Dallas regions. This will cover more than 200 stores.
“Delivery is yet another example of how we’re using technology and innovation to respond to consumers’ wants and needs, further evolving the Taco Bell experience for customers. We were one of the first to redefine convenience at QSR with our mobile app, and knowing that delivery is the no. 1 request from our consumers, we see a tremendous opportunity to bring the Taco Bell experience to fans where and when they want it most,” says Taco Bell CEO Brian Niccol. “Taco Bell has always been about value and convenience, and we believe delivery is the next step in catering to today’s on-demand culture that’s driving consumer behavior.”
— Taco Bell (@tacobell) July 8, 2015
The whole thing is coming from a partnership with food delivery service DoorDash – and it’s a huge deal for the startup. Food delivery startups are always trying to link up with a huge, popular chain – you saw Postmates do it with Chipotle.
Taco Bell and DoorDash will be continuing to work out the logistics, but for now it looks like DoorDash will charge a $4 delivery fee, with possible additional fees for individual meal items – so make sure you check everything out before you hit ‘complete order’.
“We’re testing and learning at the speed of the on-demand economy,” says Tressie Lieberman, VP of Innovation and On Demand at Taco Bell. “We’re thrilled to partner with DoorDash and leverage their like-minded commitment to customer service and innovation. This partnership enables us to provide consistent quality service and the feedback we need to elevate the delivery experience and evaluate where Taco Bell delivery goes next.”.
And where Taco Bell goes next is hopefully nationwide with this delivery scheme, according to the company.