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Facebook Study: Sequenced Ads Perform Better Facebook Study: Sequenced Ads Perform Better

A new study is out from Adaptly, Facebook, and Refinery29 finding that sequencing ads that take individual consumers “down the marketing funnel” gets better results than a simple sustained call-to-action message delivered over the same period of time. In their …

World Cup Final Was the Biggest Game in Facebook History World Cup Final Was the Biggest Game in Facebook History

Did you feel like your Facebook news feed was dominated by posts about the Word Cup Final on Sunday? Well, it was. According to Facebook, Germany’s extra time victory over Argentina is officially the biggest sporting event in the history …

Cheryl Burke Condemns Body Bullies Who Attacked Her on Facebook

Cheryl Burke recently condemned those who posted rude comments on her Facebook page after she shared photos of herself in Cabo San Lucas. Burke began sharing photos from her trip on July 6. It didn’t take long for the weight-related …

Facebook Launches ‘Start To Success’ Program Facebook Launches ‘Start To Success’ Program

Facebook is asking Page admins if they’re interested in growing their business on Facebook. Why sure, Facebook. Tell me more. In a prompt appearing on the top of Pages, Facebook says, “Get dedicated support from a Facebook account manager for …

Is Your Facebook Response Rate Up To Snuff? Is Your Facebook Response Rate Up To Snuff?

As social media engagement on Facebook rises, response rates from brands are slipping. Brands are struggling to get their messages in front of users thanks to a decline in organic reach of Page posts, but are they responding to their …

Facebook Emotion Experiment Prompts Senator’s Letter To FTC Facebook Emotion Experiment Prompts Senator’s Letter To FTC

Senator Mark Warner (D-Va.) has written a letter to the Federal Trade Commission regarding Facebook’s controversial emotion experiment, seeking to have the commission examine the ordeal. “I come from the technology world, and I understand that social media companies are …

Which Content Is Being Shared More On Which Networks Which Content Is Being Shared More On Which Networks

ShareThis has released results from its Q2 2014 Consumer Sharing Trends Report, looking at sharing behavior across social channels on desktop and mobile devices. It found that mobile sharing is “dramatically” outpacing desktop sharing with sharing from smartphones and tablets …

Courtney Love Cast in ‘Sons of Anarchy’

Actress Courtney Love is set to appear in the 7th and final season of the FX biker gang drama Sons of Anarchy. Love will first appear in the fourth episode as Ms. Harrison, the pre-school teacher of main character Jax’s …

Will You Adopt Facebook’s App Links? Will You Adopt Facebook’s App Links?

Back in April, Facebook unveiled App Links, its effort to enable mobile apps to deep link to one another, effectively making the mobile app ecosystem more like the world wide web that we’ve all come to know and love. Your …

Facebook Shows Pages’ Rankings To Admins Facebook Shows Pages’ Rankings To Admins

Some Facebook Page admins are seeing a new ranking display on their Pages, which shows how they rank compared to their competitors. For example, if your’e the fifth most popular business of your type in your town, it will show …

Infographic Looks At Building A Facebook Audience Infographic Looks At Building A Facebook Audience

Qwaya has an interesting new infographic out about building a Facebook audience – something that’s getting harder and harder to do these days. “Most advertisers know that Facebook offers some quite impressive targeting capabilities,” says Qwaya’s head of product Sven …

Try Facebook’s Creepy Mood Experiment on Yourself with New Chrome Extension Try Facebook’s Creepy Mood Experiment on Yourself with New Chrome Extension

Did you miss on on Facebook’s controversial 2012 mood experiment that altered the makeup of your news feed, hoping to make you really, really sad? Of course you did – as far as you know. You’re never going to know …

Facebook Global Policy Head Defends Controversial Experiment Facebook Global Policy Head Defends Controversial Experiment

Another Facebooker has spoken publicly about the controversial emotion experiment the company conducted without user consent in 2012. The company’s global policy management head, Monkia Bickert, spoke at the Aspen Ideas Festival, and had this to say when asked about …

Facebook Messenger Gets an iPad Version Facebook Messenger Gets an iPad Version

In finally, that happened news, Facebook has released a dedicated iPad version of their Facebook Messenger app. The iPad version comes with most of the functionality of the iPhone app, allowing users to send messages, create group chats, employ Facebook’s …

Facebook Tells Page Admins About Discrepancy In Engagement And Reach Metrics Facebook Tells Page Admins About Discrepancy In Engagement And Reach Metrics

Facebook has not been delivering accurate reach and engagement metrics to Page admins. Some admins have been getting a message on their dashboard that says, “There is a discrepancy in the engagement and reach metrics for all Page Posts and …

Sheryl Sandberg Sees India as Facebook’s Next Market

Things for Sheryl Sandberg, Chief Operating Officer (COO) of Facebook, have not been going well as of late. Recently, it was revealed that Facebook had run an emotion experiment affecting some 700,000 users – all done without the consent of …

Facebook Is Buying Video Ad Tech Company LiveRail Facebook Is Buying Video Ad Tech Company LiveRail

Facebook announced that it is acquiring video advertising technology company LiveRail, which counts Major League Baseball, ABC Family, A&E Networks, Gannett, and Dailymotion among its clients. “We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity …

Facebook Suggests Users Unfollow Pages: Good Or Bad For Brands? Facebook Suggests Users Unfollow Pages: Good Or Bad For Brands?

In case you didn’t have a hard enough time reaching your Facebook followers in their News Feeds already, Facebook is apparently actively encouraging users to unfollow Pages, or at least going out of their way to remind people that they …

Facebook’s Experiment Was ‘Poorly Communicated’ Says Sheryl Sandberg Facebook’s Experiment Was ‘Poorly Communicated’ Says Sheryl Sandberg

Facebook COO Sheryl Sandberg has apologized to Facebook users for the unannounced and just recently unearthed psychological experiment it conducted on a small number of users back in 2012. She says that the news feed experiment was “poorly communicated”. The …

Regulators Probe Facebook’s Emotion Experiment Regulators Probe Facebook’s Emotion Experiment

An experiment Facebook conducted with some of its users two years ago has been getting a lot of negative attention in recent days after a paper about it was published. The company basically took about 700,000 users, and tested the …

Facebook: Over A Billion Unique App Links Enabled Facebook: Over A Billion Unique App Links Enabled

Perhaps in an attempt to divert some of its publicity away from that whole experimenting with people’s emotions thing, Facebook is dropping some stats related to announcements it made at its f8 developers conference in April. As reported earlier, the …