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Facebook Launches Promoted Page Likes Globally

Facebook Launches Promoted Page Likes Globally

By Chris Crum April 30, 2013

Facebook announced today that it is rolling out Promoted Page Likes around the world, after first launching them for U.S. businesses in December. These are designed to let Page owners create ads aimed at gaining new fans right directly fro …

Klout Just Now Takes Into Account Facebook Pages Klout Just Now Takes Into Account Facebook Pages

Klout, the company that claims to help you “discover and be recognized for how you influence the world,” announced today that it is now including data from Facebook Pages in its scoring. I would have thought this would have been …

Facebook Is Making A Lot Of Changes To Pages Facebook Is Making A Lot Of Changes To Pages
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Now that Facebook is a public company, it’s more focused on businesses than ever before. Facebook has been a tremendous tool for businesses for years (some businesses more than others), but the company is doing more with Facebook ads and …

Facebook Pages Not Letting Businesses Post Links Facebook Pages Not Letting Businesses Post Links
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It seems to be a rough day in the social media world. A lot of Twitter users have been experiencing problems on and off, and some businesses with Facebook pages have been unable to post links throughout the day. We …

Facebook Page Insights Tool Gets Some Improvements Facebook Page Insights Tool Gets Some Improvements

Facebook is making changes to its Page Insights. “The updates are designed to give you more insight into what happens when people engage with your Page posts and share them with their friends,” the company says in a post on …

Facebook Brand Timeline Deadline Approaches Facebook Brand Timeline Deadline Approaches
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Brands have had a month to prepare their Facebook Timelines, but on Friday, their Facebook Pages will be switched to the new Timeline format whether they like it or not. You will no longer have a choice, so I hope …

Facebook Offers Success Best Practices Facebook Offers Success Best Practices
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At a marketing event this past week, Facebook talked about a new “Offers” offering for brands. Offers let businesses and organizations share discounts with customers by posting offers to their Facebook Pages. Facebook describes them as coupons you don’t have …

Noteworthy Videos
Facebook Announces Page Insights Tool, New Metric & Ad Unit Facebook Announces Page Insights Tool, New Metric & Ad Unit

Facebook announced a new Page Insights tool, a new public metric for “People Talking About This” on all Pages, and a new expanded premium ad unit. “Facebook has unveiled a new Page Insights tool so that all Pages – small …

New Facebook Tools to Help Your Page Grow New Facebook Tools to Help Your Page Grow
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If you haven’t noticed, Facebook has been making a whole lot of changes lately. Many of them – and certainly the most talked about ones – have been based on the main news feed experience. However, there have been some …

Facebook Issues That Could Cause Problems For Your Business Facebook Issues That Could Cause Problems For Your Business
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While Facebook may provide a great way to interact with fans and market your business, it’s not all sunshine and roses. Several issues have been discussed recently that business should take very seriously. What is the biggest problem you see …

Small Business Facebook Pages Lacking Local Fans? Small Business Facebook Pages Lacking Local Fans?

A study from Roost finds that only 15% of fans on the average small business Facebook Page are actually local to the town where that business is located. If that’s accurate, that’s not great for brick and mortars. It does …

Top 50 Branded Facebook Fan Pages, July 2011 Top 50 Branded Facebook Fan Pages, July 2011

Just shy of hitting the 50 million fans mark, Facebook’s own fan page still dominates the top 50 branded Facebook fan pages. While the top 20 is nearly identical to May (the exception being Xbox taking over the #20 spot …

Facebook Traffic Vs. Website Traffic Facebook Traffic Vs. Website Traffic
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It’s clear that many sites are using Facebook for marketing purposes. The social network has given businesses many new ways to communicate, brand, engage, and more. In fact, recognized search expert Bruce Clay called the popular Facebook “Like” metric the new link.

Facebook Places and Check-In Deals Come to Pages Facebook Places and Check-In Deals Come to Pages
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Facebook is making changes that make it easier for businesses to manage their Facebook presence and get customers to engage. InsideFacebook reports that Facebook has confirmed with them that it has started bringing Facebook Places functionality (including Check-In Deals) to …

Facebook Pages Being Taken Down, Policy Comes Into Question Facebook Pages Being Taken Down, Policy Comes Into Question
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Numerous reports have been coming out that Facebook is taking down Facebook pages that are accused of infringing upon copyrights. The keyword there is “accused”. Apparently, Facebook does little (or nothing) to verify the legitimacy of the claims before taking …

EdgeRank and Facebook News Feed Optimization EdgeRank and Facebook News Feed Optimization
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There’s an interesting report out today from Buddy Media, a company that’s built a business out of creating Facebook tools for businesses, and counts major brands like Target, Johnson & Johnson, and ABC (to name a few) among its clients. …

Getting Creative With The New Facebook Page Image Ribbon
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Since last week’s sweeping changes to Facebook Pages people have been scrambling to unearth all the little tricks that the new format affords.

One of the bigger changes from a look a feel standpoint involves the placement of five recently updated images along the top of the Wall page. The images are now one of the most prominent features of the page and marketers are analyzing ways to take advantage of this new placement. (Personal profiles have had this look for a while now.)

 A couple factors come into play when considering a marketing use of this real estate.