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Facebook Tells Marketers About What Users Are Saying

Facebook Tells Marketers About What Users Are Saying

By Chris Crum March 10, 2015

Facebook announced that it is going to begin offering topic data to marketers in an effort to let businesses get a better idea of what people are saying about their products on Facebook, so they can better optimize their strategies. …

Facebook Launches Mobile App Ad Improvements Facebook Launches Mobile App Ad Improvements

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Big Facebook Spenders Get Special Ad Tool [Report] Big Facebook Spenders Get Special Ad Tool [Report]

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Facebook Adds Access Levels To Ads API Facebook Adds Access Levels To Ads API

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Facebook Updates Ad Campaign Structure Facebook Updates Ad Campaign Structure

Back in February, Facebook introduced a new ad campaign structure, which it said would make it easier for advertisers to organize, optimize, and measure their ads. It went from a two-level approach to a three-level one (campaigns, ad sets, and …

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Facebook Announces Ad-Related News Feed Updates Facebook Announces Ad-Related News Feed Updates

Facebook announced a couple more changes to the News Feed on Thursday, specifically around how it shows ads to people. Both changes deal with the signals Facebook gets from people who choose to hide the ads they see. Product manager …

Facebook Launches New Event Ad Options Facebook Launches New Event Ad Options

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Facebook Ads Get Network Connection Targeting Facebook Ads Get Network Connection Targeting

Facebook announced that it is giving advertisers a new feature that allows them to target people based on the network connection they most often use when accessing Facebook. Options are: 2G, 3G, or 4G. The idea is that this will …

Facebook Lets You Show Ads To Same People More Often Facebook Lets You Show Ads To Same People More Often

Facebook recently announced changes to frequency limits on ads in an email to agencies. DigiDay got ahold of the email, and shared the relevant excerpt, which explains the changes for different scenarios. “We are always looking to improve the News …

Facebook Ads Get Cross-Device Reporting Facebook Ads Get Cross-Device Reporting

Facebook announced the launch of cross-device reporting for ads, giving advertisers the ability to see how people are moving across mobile apps and the web before they convert. You can access cross-device conversions and campaigns via Edit Columns in Facebook …

Facebook 'Buy' Button: Huge For Mobile Commerce? Facebook 'Buy' Button: Huge For Mobile Commerce?

About a month ago, Facebook announced that it’s testing a “Buy” call-to-action button on ads and Page posts, which enables users to purchase products directly from businesses right from their News Feeds. The test is limited to a handful of …

Facebook Launches App Ads Helper Tool Facebook Launches App Ads Helper Tool

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Facebook Gives Mobile App Ads Device Level Targeting Facebook Gives Mobile App Ads Device Level Targeting

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Facebook Study: Sequenced Ads Perform Better Facebook Study: Sequenced Ads Perform Better

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Facebook Launches 'Start To Success' Program Facebook Launches 'Start To Success' Program

Facebook is asking Page admins if they’re interested in growing their business on Facebook. Why sure, Facebook. Tell me more. In a prompt appearing on the top of Pages, Facebook says, “Get dedicated support from a Facebook account manager for …