ComScore is getting ready to release a new study on Facebook’s social marketing and they plan to do it at the upcoming ARF Audience Measurement 7.0 conference in New York, along with the release of their new white paper, The …

You might recall that General Motors recently pulled all their advertising from Facebook’s pages and claimed that the ads weren’t really working for them. Of course, GM’s actions took place just days before Facebook’s much anticipated initial public offering, so …

Facebook stock closed at $31.99 per share yesterday, and some speculate that there truly is no limit on how low it can go. One of several factors that might’ve contributed to the sensational IPO’s less than stellar performance is a …

Two years ago, we asked if Google’s AdSense could be in trouble because of Facebook. The premise of this article was essentially: What if Facebook launches its own AdSense-like ad network? Why wouldn’t it? It makes too much sense. Today, …

The recently launched Facebook Offers beta allows businesses of all types to create coupons for their fans on Facebook. The program takes aim at other coupon services such as Groupon and one of community newspapers’ last reliable sources of revenue …

Perhaps some advertisers aren’t sure if promoting their brand on Facebook is worth the extremely high cost, but there’s a lot of evidence to suggest it is. Currently about 90% of businesses incorporate some type of social marketing into their …

Facebook has updated its help center with information on how to create and “Offer,” and it seems to be as easy as making a status update. Facebook Offers, which were first introduced at the fMC conference in February, are online …

Facebook and Google are competitors. Make no mistake. It’s easy to view one as a social network and one as a search engine, but it is much, much more complicated than that. Both companies make money from advertising, and that …