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Facebook Gives Mobile App Ads Device Level Targeting

Facebook Gives Mobile App Ads Device Level Targeting

By Chris Crum July 22, 2014

Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with their campaigns. For example, developers will be able to specifically …

Spending More On Facebook Good For Your Search Ads Spending More On Facebook Good For Your Search Ads

Kenshoo, which recently launched a solution that matches paid search clicks to Facebook audiences in real time, has a new study out looking at how Facebook ads affect paid search conversions. Obviously, it’s a bit self-serving, but interesting nevertheless, particularly …

Facebook Connects Mobile App Ads To Pages Facebook Connects Mobile App Ads To Pages

Facebook announced that it is aligning mobile app ads to other ad formats by connecting them to Facebook Pages and adding social context, such as indicating when a friend like a Page. It’s also adding like, comment, and share buttons. …

Facebook To Target Ads Based On Sites Users Visit Facebook To Target Ads Based On Sites Users Visit

The effectiveness of Facebook ads has been questioned time and time again. A few months ago, the topic picked up a great deal of momentum after a controversial video came out suggesting fake accounts were harming results. Forrester’s Vice President …

Facebook Expands Video Ad Capabilities Facebook Expands Video Ad Capabilities

Facebook announced some new video ad capabilities. Advertisers looking to get more video views will be able to choose a Video Views objective when they’re creating an ad with the Ads Create Tool, Power Editor and/or API. When this is …

Kenshoo Matches Paid Search To Facebook Audiences Kenshoo Matches Paid Search To Facebook Audiences

Kenshoo announced a new offering called Intent-Driven Audiences (IDA), which it calls an “industry-first solution”. It matches clicks on paid search ads to audiences on Facebook in real time. Marketers can create Facebook Custom Audiences made up of those who …

Facebook Extends Video Ads Into More Countries Facebook Extends Video Ads Into More Countries

Facebook announced that it is introducing its Premium Video Ads in Australia, Brazil, Canada, France, Germany, Japan, and the UK with a limited number of advertisers. These ads have been tested in the U.S. since December. The ads begin playing …

Facebook Reportedly Makes $500 Million Ad Deal Facebook Reportedly Makes $500 Million Ad Deal

Facebook has entered into a multi-year advertising partnership with Publicis Groupe, according to a report from AdAge. It’s said to be worth about $500 million. The report includes this quote from Laura Desmond, CEO of Starcom MediaVest Group which led …

U.S. Social Ad Revenues To Hit $15B In 2018 [Report] U.S. Social Ad Revenues To Hit $15B In 2018 [Report]

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a …

Facebook Adds Video Metrics To Insights Facebook Adds Video Metrics To Insights

Facebook announced that it is giving businesses new video metrics in the Page Insights tool as well as in Ads Reporting. Page owners can already see how many people started watching their videos, but soon, they’ll be able to see …

Here's A Discussion About Facebook Mobile App Ads Here's A Discussion About Facebook Mobile App Ads

Facebook has been releasing videos of presentations from sessions on various topics from its f8 conference last week. These aren’t all specifically about the products they announced. Some of them are simply practical advice for using Facebook’s products and getting …

Facebook Announces Audience Network Facebook Announces Audience Network

As expected, Facebook announced its Audience Network, it’s new mobile ad network. Product management director Deb Liu revealed it on stage at f8. CEO Mark Zuckerberg called it the first time Facebook is going to help you monetize in “a …

Facebook Expands Business Manager Tool Facebook Expands Business Manager Tool

On Monday, Facebook announced the expanded availability of Business Manager, which lets advertisers manage all ad accounts, Pages, apps and permissions from one central location at business.facebook.com. The tool shows you the Pages, ad accounts and apps linked to your …

Facebook Ad CTRs Up 20% Quarter-Over-Quarter Facebook Ad CTRs Up 20% Quarter-Over-Quarter

Adobe released its Q1 Social Intelligence Report, which looks at social media data and trends around Facebook, Pinterest, Tumblr, and LinkedIn. It analyzes paid, earned, and owned social media over 260 billion Facebook ad impressions, 17 billion visits from referred …

Facebook Redesigns Ads To The Right Of The News Feed Facebook Redesigns Ads To The Right Of The News Feed

Facebook is launching a new design for the ads that appear to the right of the news feed. There will be fewer ads on the page at a time, but they will be bigger. Here’s what it’s going to look …

Twitter Ads Deliver Higher CTRs Than Facebook's Twitter Ads Deliver Higher CTRs Than Facebook's

Resolution Media released a new report looking at social advertising trends, which found that advertisers invested 127% more in Facebook than in Twitter in 2013. The gap could narrow, however, as businesses voice their frustration with Facebook, and Twitter launches …

Can Facebook Win Over Small Business Advertisers? Can Facebook Win Over Small Business Advertisers?

Facebook has over 25 million Pages run by small businesses. Facebook’ s global director of small business Dan Levy announced that stat in November. As organic reach continues to decline for all kinds of Facebook pages, the company is trying …