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Study Looks At Facebook & Twitter Ad Performance

Study Looks At Facebook & Twitter Ad Performance

By Chris Crum April 21, 2015

We recently looked at a report from Nanigans, which found that click-through rates for Facebook ads have increased by 260% over the past year. Kinetic Social now has a report out (via Adweek) finding them to be up 266% year-over-year …

Facebook Gives Advertisers Relevance Scores For Their Ads Facebook Gives Advertisers Relevance Scores For Their Ads

Facebook announced that it will start showing relevance scores as a visible metric in its ads reporting tools. The social network has always used the metric to deliver ads to users, but it hasn’t made the scores visible to the …

Facebook Ads Get Conversion Lift Measurement Facebook Ads Get Conversion Lift Measurement

Facebook announced a new way to measure conversion lift, giving advertisers a way to determine additional business results driven from people reached by Facebook ads on different devices. WIth conversion lift measurement, Facebook determines additional sales caused by seeing ads, …

Facebook Launches Mobile App Ad Improvements Facebook Launches Mobile App Ad Improvements

Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably getting them to spend more money. For one, marketers can now buy Facebook mobile app …

Big Facebook Spenders Get Special Ad Tool ‘Grapevine’ [Report] Big Facebook Spenders Get Special Ad Tool ‘Grapevine’ [Report]

Facebook reportedly has a marketing program called Grapevine, which it shares with some of its highest-paying advertisers, that gives those advertisers access to unprecedented user data on an anonymous basis. This is according to AdWeek, which cites anonymous sources, and …

Facebook Adds Access Levels To Ads API Facebook Adds Access Levels To Ads API

Facebook announced some changes to how developers can access the Ads API. These, the company says, will “empower” them to build more innovative ad tools. There are now three access levels: Development, Basic, and Standard. Development lets you try out …

Facebook Updates Ad Campaign Structure Facebook Updates Ad Campaign Structure

Back in February, Facebook introduced a new ad campaign structure, which it said would make it easier for advertisers to organize, optimize, and measure their ads. It went from a two-level approach to a three-level one (campaigns, ad sets, and …

Facebook Announces Local Awareness Ads Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more …

Facebook Launches Audience Network Facebook Launches Audience Network

Facebook introduced the Audience Network at its f8 developer conference in April. This is its new mobile ad network, which lets mobile apps monetize through Facebook’s 1.5 million active advertisers. The network is now “open for business,” as the company …

Facebook Announces Ad-Related News Feed Updates Facebook Announces Ad-Related News Feed Updates

Facebook announced a couple more changes to the News Feed on Thursday, specifically around how it shows ads to people. Both changes deal with the signals Facebook gets from people who choose to hide the ads they see. Product manager …

Facebook Launches New Event Ad Options Facebook Launches New Event Ad Options

Facebook announced the launch of new advertiser tools for promoting events and giving them more visibility. For one, Pages will soon be able to create ads for desktop and mobile News Feed to boost awareness for events. In the past, …

Facebook Lets Advertisers Target Based On Network Connection Facebook Lets Advertisers Target Based On Network Connection

Facebook announced that it is giving advertisers a new feature that allows them to target people based on the network connection they most often use when accessing Facebook. Options are: 2G, 3G, or 4G. The idea is that this will …

Facebook Lets Advertisers Get In Front Of The Same People More Frequently Facebook Lets Advertisers Get In Front Of The Same People More Frequently

Facebook recently announced changes to frequency limits on ads in an email to agencies. DigiDay got ahold of the email, and shared the relevant excerpt, which explains the changes for different scenarios. “We are always looking to improve the News …

Facebook Ads Get Cross-Device Reporting Facebook Ads Get Cross-Device Reporting

Facebook announced the launch of cross-device reporting for ads, giving advertisers the ability to see how people are moving across mobile apps and the web before they convert. You can access cross-device conversions and campaigns via Edit Columns in Facebook …

Facebook’s ‘Buy’ Button Could Be The Answer Mobile Commerce Is Looking for Facebook’s ‘Buy’ Button Could Be The Answer Mobile Commerce Is Looking for

About a month ago, Facebook announced that it’s testing a “Buy” call-to-action button on ads and Page posts, which enables users to purchase products directly from businesses right from their News Feeds. The test is limited to a handful of …

Facebook Launches App Ads Helper Tool, Updates App Ads, Parse SDK & Graph API Facebook Launches App Ads Helper Tool, Updates App Ads, Parse SDK & Graph API

Facebook announced some updates to App ads, the Parse SDK, and the Graph API Thursday evening. They also announced the launch of a new tool called the App Ads Helper. The App Ads Helper, the company says, helps you “answer …

Facebook Gives Mobile App Ads Device Level Targeting Facebook Gives Mobile App Ads Device Level Targeting

Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with their campaigns. For example, developers will be able to specifically …