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Facebook Ads Get Conversion Lift Measurement

Facebook Ads Get Conversion Lift Measurement

By Chris Crum January 27, 2015

Facebook announced a new way to measure conversion lift, giving advertisers a way to determine additional business results driven from people reached by Facebook ads on different devices. WIth conversion lift measurement, Facebook determines additional sales caused by seeing ads, …

Facebook Announces Local Awareness Ads Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more …

Facebook Launches Audience Network Facebook Launches Audience Network

Facebook introduced the Audience Network at its f8 developer conference in April. This is its new mobile ad network, which lets mobile apps monetize through Facebook’s 1.5 million active advertisers. The network is now “open for business,” as the company …

Facebook Announces Ad-Related News Feed Updates Facebook Announces Ad-Related News Feed Updates

Facebook announced a couple more changes to the News Feed on Thursday, specifically around how it shows ads to people. Both changes deal with the signals Facebook gets from people who choose to hide the ads they see. Product manager …

Facebook Launches New Event Ad Options Facebook Launches New Event Ad Options

Facebook announced the launch of new advertiser tools for promoting events and giving them more visibility. For one, Pages will soon be able to create ads for desktop and mobile News Feed to boost awareness for events. In the past, …

Facebook Ads Get Network Connection Targeting Facebook Ads Get Network Connection Targeting

Facebook announced that it is giving advertisers a new feature that allows them to target people based on the network connection they most often use when accessing Facebook. Options are: 2G, 3G, or 4G. The idea is that this will …

Facebook Lets You Show Ads To Same People More Often Facebook Lets You Show Ads To Same People More Often

Facebook recently announced changes to frequency limits on ads in an email to agencies. DigiDay got ahold of the email, and shared the relevant excerpt, which explains the changes for different scenarios. “We are always looking to improve the News …

Facebook Ads Get Cross-Device Reporting Facebook Ads Get Cross-Device Reporting

Facebook announced the launch of cross-device reporting for ads, giving advertisers the ability to see how people are moving across mobile apps and the web before they convert. You can access cross-device conversions and campaigns via Edit Columns in Facebook …

Facebook 'Buy' Button: Huge For Mobile Commerce? Facebook 'Buy' Button: Huge For Mobile Commerce?

About a month ago, Facebook announced that it’s testing a “Buy” call-to-action button on ads and Page posts, which enables users to purchase products directly from businesses right from their News Feeds. The test is limited to a handful of …

Facebook Launches App Ads Helper Tool Facebook Launches App Ads Helper Tool

Facebook announced some updates to App ads, the Parse SDK, and the Graph API Thursday evening. They also announced the launch of a new tool called the App Ads Helper. The App Ads Helper, the company says, helps you “answer …

Facebook Gives Mobile App Ads Device Level Targeting Facebook Gives Mobile App Ads Device Level Targeting

Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with their campaigns. For example, developers will be able to specifically …

Facebook Study: Sequenced Ads Perform Better Facebook Study: Sequenced Ads Perform Better

A new study is out from Adaptly, Facebook, and Refinery29 finding that sequencing ads that take individual consumers “down the marketing funnel” gets better results than a simple sustained call-to-action message delivered over the same period of time. In their …

Facebook Launches 'Start To Success' Program Facebook Launches 'Start To Success' Program

Facebook is asking Page admins if they’re interested in growing their business on Facebook. Why sure, Facebook. Tell me more. In a prompt appearing on the top of Pages, Facebook says, “Get dedicated support from a Facebook account manager for …

Facebook Ads Let You Buy Stuff From News Feed Facebook Ads Let You Buy Stuff From News Feed

Facebook announced an update to its desktop app ads, enabling game developers to sell virtual goods directly from News Feed and right-hand column ads. “A developer with a desktop game on Facebook can now promote the sale of a virtual …

Is Paying Facebook For Promotion Worth It? Is Paying Facebook For Promotion Worth It?

Facebook has all but killed the organic reach of your Page posts, leaving you with no choice but to hope for referrals from content your users share or pay them for exposure. Now, there are concerns that it’s getting more …

Spending More On Facebook Good For Your Search Ads Spending More On Facebook Good For Your Search Ads

Kenshoo, which recently launched a solution that matches paid search clicks to Facebook audiences in real time, has a new study out looking at how Facebook ads affect paid search conversions. Obviously, it’s a bit self-serving, but interesting nevertheless, particularly …

Facebook Connects Mobile App Ads To Pages Facebook Connects Mobile App Ads To Pages

Facebook announced that it is aligning mobile app ads to other ad formats by connecting them to Facebook Pages and adding social context, such as indicating when a friend like a Page. It’s also adding like, comment, and share buttons. …