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Facebook Announces Ad-Related News Feed Updates

Facebook Announces Ad-Related News Feed Updates

By Chris Crum September 11, 2014

Facebook announced a couple more changes to the News Feed on Thursday, specifically around how it shows ads to people. Both changes deal with the signals Facebook gets from people who choose to hide the ads they see. Product manager …

Facebook 'Buy' Button: Huge For Mobile Commerce? Facebook 'Buy' Button: Huge For Mobile Commerce?

About a month ago, Facebook announced that it’s testing a “Buy” call-to-action button on ads and Page posts, which enables users to purchase products directly from businesses right from their News Feeds. The test is limited to a handful of …

Facebook Launches App Ads Helper Tool Facebook Launches App Ads Helper Tool

Facebook announced some updates to App ads, the Parse SDK, and the Graph API Thursday evening. They also announced the launch of a new tool called the App Ads Helper. The App Ads Helper, the company says, helps you “answer …

Facebook Gives Mobile App Ads Device Level Targeting Facebook Gives Mobile App Ads Device Level Targeting

Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with their campaigns. For example, developers will be able to specifically …

Facebook Study: Sequenced Ads Perform Better Facebook Study: Sequenced Ads Perform Better

A new study is out from Adaptly, Facebook, and Refinery29 finding that sequencing ads that take individual consumers “down the marketing funnel” gets better results than a simple sustained call-to-action message delivered over the same period of time. In their …

Facebook Launches 'Start To Success' Program Facebook Launches 'Start To Success' Program

Facebook is asking Page admins if they’re interested in growing their business on Facebook. Why sure, Facebook. Tell me more. In a prompt appearing on the top of Pages, Facebook says, “Get dedicated support from a Facebook account manager for …

Facebook Ads Let You Buy Stuff From News Feed Facebook Ads Let You Buy Stuff From News Feed

Facebook announced an update to its desktop app ads, enabling game developers to sell virtual goods directly from News Feed and right-hand column ads. “A developer with a desktop game on Facebook can now promote the sale of a virtual …

Is Paying Facebook For Promotion Worth It? Is Paying Facebook For Promotion Worth It?

Facebook has all but killed the organic reach of your Page posts, leaving you with no choice but to hope for referrals from content your users share or pay them for exposure. Now, there are concerns that it’s getting more …

Spending More On Facebook Good For Your Search Ads Spending More On Facebook Good For Your Search Ads

Kenshoo, which recently launched a solution that matches paid search clicks to Facebook audiences in real time, has a new study out looking at how Facebook ads affect paid search conversions. Obviously, it’s a bit self-serving, but interesting nevertheless, particularly …

Facebook Connects Mobile App Ads To Pages Facebook Connects Mobile App Ads To Pages

Facebook announced that it is aligning mobile app ads to other ad formats by connecting them to Facebook Pages and adding social context, such as indicating when a friend like a Page. It’s also adding like, comment, and share buttons. …

Facebook To Target Ads Based On Sites Users Visit Facebook To Target Ads Based On Sites Users Visit

The effectiveness of Facebook ads has been questioned time and time again. A few months ago, the topic picked up a great deal of momentum after a controversial video came out suggesting fake accounts were harming results. Forrester’s Vice President …

Facebook Expands Video Ad Capabilities Facebook Expands Video Ad Capabilities

Facebook announced some new video ad capabilities. Advertisers looking to get more video views will be able to choose a Video Views objective when they’re creating an ad with the Ads Create Tool, Power Editor and/or API. When this is …

Kenshoo Matches Paid Search To Facebook Audiences Kenshoo Matches Paid Search To Facebook Audiences

Kenshoo announced a new offering called Intent-Driven Audiences (IDA), which it calls an “industry-first solution”. It matches clicks on paid search ads to audiences on Facebook in real time. Marketers can create Facebook Custom Audiences made up of those who …

Facebook Extends Video Ads Into More Countries Facebook Extends Video Ads Into More Countries

Facebook announced that it is introducing its Premium Video Ads in Australia, Brazil, Canada, France, Germany, Japan, and the UK with a limited number of advertisers. These ads have been tested in the U.S. since December. The ads begin playing …

Facebook Reportedly Makes $500 Million Ad Deal Facebook Reportedly Makes $500 Million Ad Deal

Facebook has entered into a multi-year advertising partnership with Publicis Groupe, according to a report from AdAge. It’s said to be worth about $500 million. The report includes this quote from Laura Desmond, CEO of Starcom MediaVest Group which led …

U.S. Social Ad Revenues To Hit $15B In 2018 [Report] U.S. Social Ad Revenues To Hit $15B In 2018 [Report]

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a …

Facebook Adds Video Metrics To Insights Facebook Adds Video Metrics To Insights

Facebook announced that it is giving businesses new video metrics in the Page Insights tool as well as in Ads Reporting. Page owners can already see how many people started watching their videos, but soon, they’ll be able to see …