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All Posts Tagged Tag: ‘Facebook Ads’

Facebook Dynamic Product Ads Get Some Big Improvements

Facebook Dynamic Product Ads Get Some Big Improvements

In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As reported earlier, these ads are now available in the Audience Network, Facebook’s mobile ad network, which lets mobile apps monetize through Facebook’s advertisers. That’s not the only thing new for the ads. The company also announced cross-selling functionality and …

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Doing This Will Make Your Facebook Marketing More Cost Effective

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you’re probably better off promoting to people who have already …

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Facebook Shows You How To Make Better Video Ads

Facebook Shows You How To Make Better Video Ads

Facebook launched the new Video Ad Creative Spotlight to show advertisers some of the best video ads that are being made. Perhaps you can learn a thing or two from them. “Each month, this spotlight will showcase top video ad creative, highlighting the best video ads across nine verticals: Automotive, Consumer Goods, Entertainment, Financial Services, Gaming, Restaurants, Retail/eCommerce, Technology/Telecom/Durables and …

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Here’s How Facebook Just Redefined Cost Per Click

Here’s How Facebook Just Redefined Cost Per Click

Facebook is changing how it measures cost per click (CPC) for advertisers. This comes as part of its latest Ads API release. From now on, CPC will only account for what Facebook calls “link clicks,” which are clicks related to certain ad objectives like: visiting another site, installing an app, or viewing a video on another site. This also includes …

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Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across Facebook, Twitter, and LinkedIn. According to the report, the overall CPM decreased by 11% globally to #3.30, which the company says reflects normal seasonal trends (with higher costs in Q4 due to the …

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Facebook Tinkers With Ad-Supported Videos  (With Revenue Share)

Facebook Tinkers With Ad-Supported Videos (With Revenue Share)

This week has seen two major pieces of news related to Facebook’s efforts to give YouTube a run for is money in video advertising. As previously reported, Facebook is giving advertisers an option to pay only when their ads are viewed for at least 10 seconds. On Wednesday, reports emerged that Facebook is running a new “suggested videos” test, which …

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Facebook Ads Manager App Finally Hits Android

Facebook Ads Manager App Finally Hits Android

File this one under “How was this not already a thing?” Facebook launched the Ads Manager app for iOS back in February. The app is now available to Android users. The app is available for download in the Googele Play Store despite not having been officially announced by the company. Ads Manager lets you manage and create ads from your …

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New Facebook Ad Format Could Greatly Increase Conversions

New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave …

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Facebook App Ads Get 2 New Formats

Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor, the API, and through Facebook’s Marketing Partners. The new desktop video format works similarly to those on mobile in that …

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Facebook Ads Manager & Power Editor Get First Big Update Since Launch

Facebook Ads Manager & Power Editor Get First Big Update Since Launch

Facebook announced some updates to its Ads Manager and Power Editor tools in what make up the first major changes to both since they launched. The company says they’ll make it easier for advertisers to buy, optimize, and manage their ad campaigns on Facebook. “We’ve been working closely with marketers and agencies of all sizes to understand what they need …

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Is This Facebook’s Most Small Business-Friendly Offering Yet?

Facebook announced the launch of its local awareness ads last fall. These enable local business advertisers to target Facebook users based on their location. If a person is near the business, Facebook can advertise to them. Now, the adds have a new feature that will enable the user to interact directly with the business. “Local awareness ads are built to …

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Facebook Adds Carousel Format To Mobile App Ads

Facebook announced that it is extending its carousel ad format to mobile app ads. The format enables advertisers to showcase multiple images and links in one ad. “Since its introduction last year, the carousel format has been successful for advertisers, driving 30 to 50 percent lower cost-per-conversion and 20 to 30 percent lower cost-per-click than single-image link ads,” a Facebook …

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