Square Adds Facebook Ad, Yelp Features

Chris CrumBusiness, WebProBusiness

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Square announced some additions to its Customer Engagement offering. Customer Engagement is a suite of tools aimed at helping businesses grow sales with customers after they've left the store.

The new additions are Facebook ad integration and an Automated Campaign that asks a business's best customers to check out the business on Yelp.

"Now your Facebook Ads results and Square sales data are integrated, so you can connect your Facebook marketing budget to actual sales and understand exactly what your customers respond to," Square says. "We will also be adding support for other social channels in the coming weeks."

According to the company, a Georgia seafood restaurant recently drove $400 in sales from $10 in Facebook ads with the help of the feature.

"We know that automated email campaigns have high engagement, with open rates 1.7 times higher than blast campaigns containing offers," Square says. "So we’re also introducing a new Automated Campaign that asks your best customers to check out your business on Yelp. These features can help improve your online reviews and get new customers in the door, while generating additional sales from existing customers."

The company recently added the team from LocBox, which it credits with help on the growth of Customer Engagement.

Image via Square

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.