Europe Articles

Report: Europe’s Online Ad Market Growing Fast

It’s mildly amazing to see another report about 2007 trickle in.  The contents of the report are interesting, too, as Europe’s online advertising market apparently expanded by about 4 billion since the year before.

Online Television Draws Large Audiences In Europe
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When it comes to online television, American companies and programs are what we tend to discuss.  Research shows that online television is extremely popular in Europe, however, and so Europeans could drive the next wave of advertising trends.

Google Almost At 80 Percent In Europe
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Europe’s full of different countries, and all that impressive European Union stuff aside, it’s hard to believe they’ve got much in common.  Yet judging from new comScore statistics, it seems as if Google is the sort of thing that’ll generate smiles, or at least recognition, everywhere.

250 Million Europeans Are Online
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More than half of Europeans are now regular Internet users, 80 percent of them have broadband connections and 60 percent of public services are online according to a new report from the European Commission.

In 2007, the Internet attracted close to 40 million new regular users in the EU (now 250 million in total). More than 96 percent of European schools are now connected to the Internet, two thirds of which have broadband.

Yahoo Europe’s Headquarters Moving To Switzerland
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Wikipedia claims that all of Switzerland has about the same population as the Greater London area.  And some Yahoo employees should soon be able to check up on that comparison, as the company is moving its European headquarters southeast.

EuroBlog 2008

I’m participating in EuroBlog 2008, a two-day conference that mashes up academia and PR to produce an event that I’m sure will be worth the time of everyone attending, speakers and guests alike.

Yahoo Ditching London For Switzerland
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The European headquarters for Yahoo’s operations will be boxing up all of their purple goodies and shifting offices out of the UK.

Firefox Usage Hits 28 Percent In Europe

What, if anything, do you associate with Finland?  How about Slovenia and Poland?  Well, not to shut down whatever cultural research you were going to do, but we’d like to suggest "Firefox" as an answer; new research shows that the browser does especially well in these three countries.

Ask Hires Former Google Exec For Europe

It’s not as if Eric Schmidt switched sides; Cesar Mascaraque was hardly a central figure.  Still, we have to applaud Ask for snatching up the former Googler, and think Mascaraque’s experience will serve his new company well.

LeWeb Conference Stresses Europe’s Importance
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Major tech conferences tend to include at least one stop in California.  The two-day LeWeb event is being held outside Paris, France, though, as it’s all about Europe.

More AOL Layoffs On The Way
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This coming Tuesday and Wednesday will not be remotely jolly for some AOL employees; according to various reports, another round of layoffs is in the making.

PubCon – European Site Optimization

This session is a round up of current international optimization and promotion issues. Panelists will address multi-language issues, Euro PPC/SEO, and how to crack the Southeast Asian riddle.

Over Half Of Europeans Online

In Europe 54 percent of households had access to the Internet in the first quarter of 2007, up from 49 percent in the first quarter of 2006, and 42 percent had a broadband connection, compared with 30 percent in 2006, according to statistical agency Eurostat.

Troubled Yahoo Europe Hires New Marketing VP
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Orange is a huge communications corporation.  Research In Motion is a top wireless device company.  And now Kristof Fahy has moved on from those places of business to Yahoo Europe, where he’ll serve as vice president of marketing.

France, Sweden Top Europe In Blog, Internet Use

I’ve seen a lot of nationalities get insulted online, and no one seems to detect and respond to those insults as quickly as the French.  Now I know why: according to a new Forrester Research study, young French Internet users are more likely than just about anyone else in Europe to visit a blog.

(Parts Of) Yahoo Europe Given Ultimatum

About two months ago, we reported that Google was interested in hiring a lot of new European employees.  Now there’s word that Yahoo’s moving in the opposite direction; some European departments will have to either improve their performance or be sold or shut down.

Google Transit Makes Itself Useful In Europe

Public transportation doesn’t seem too tempting when you’ve got a car in the garage.  But if you’re on vacation in another country, those sorts of systems start to look quite nice, and so we welcome the introduction of Google Transit trip planner for Europe.

Half Of European Airline Sites Misleading

Around 200 European airline Web sites are misleading the public, according to a study by the European Commission.

U.K. Tops Social Networking Use In Europe

According to comScore, the United Kingdom is the top in Europe, with 24.9 million unique visitors, which is 78 percent of the total U.K. online population belonging to social networks.

This is new data that comScore retrieved via its Segment Metrix H/M/L analytical tool which was released just last month. The total social networking community in Europe was 127.3 million unique visitors in August. This is an amazing 56 percent of the Europe’s Internet user base.

Google Street View Spreads To Europe?
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Four days ago, Google’s Global Privacy Counsel wrote a blog post about Street View and respecting other countries’ laws.  At the time, we believed his comments were directed at Canada.  But they may also apply to England; what appears to be one of Google Street View’s camera cars has been sighted in London.

Europe Braces For Google Buildup

In an article for the Financial Times, Maija Palmer said it all, writing, “Google is planning to expand its staff by a third, with most of the new hirings in Europe . . .”  But to add my editorial voice to the mix: holy crap.