WebProNews

Virginia May Ban Texting While Driving

State legislators in Virginia want to ban driving while texting (DWT) on a cell phone. Virginia's General Assembly is proposing legislation that would prohibit texting while driving an electric wheelchair, riding a bicycle, motorcycle and a moped.

Audience Fragmentation Driving Ad Serving Buys

Microsoft, Google, Yahoo, and WPP all ponied up big bucks to gain advertising companies, as Tacoda's Dave Morgan suggests a splintering online audience has driven this.

Americans Support Ban On Texting While Driving

Eighty-nine percent of American adults believe that sending text messages or emails while driving is dangerous and should be banned according to a new survey commissioned by mobile messaging service Pinger and conducted by Harris Interactive.

MySpace Driving Online Retail Purchases

Though retail sites get about a quarter of their traffic from search engines, they are also increasingly getting traffic from MySpace, perhaps answering some reservations posed about the efficacy of creating a presence in social networks.

Drivers More Active Online

People who frequently drive are more active online and savvy than the average consumer, according to Scarborough Research. They found that the top 20 percent of U.S. adult drivers in terms of miles logged were 48 percent more likely than the average consumer to have spent $1,000 or more online in the past year. Seventeen percent were more likely to have broadband and 28 percent more likely to have spent 20 hours or more online weekly.

Gas Prices Aren't Driving Comparison Searches

One might think the rise in US gas prices would spur people to race to the Web for pricing information and hybrid car details. One would be wrong to think these things.

NIN Using ARG To Market New Album

I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN, makes it a very powerful tool in a marketers repertoire. As Trent says though this is not just about marketing but a new form of entertainment.

Google News Played by Foreign Sources?

Take a look at Google News U.S. and how many obscure foreign news sources are linked to. Of course nothing is wrong with this until you realize that the stories these sources are writing about are U.S. based. Looking deeper it's obvious that some of  the news sites appear to be only writing about these stories in order to get traffic from Google News U.S..

Driving Conversion in B2B SEO

Obviously, getting your site to rank highly in the search engine results and getting searchers to click through to your site is one of the first objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client.

PR: Is it Really About Driving Sales?

"The best comms programs are those that have nothing to do with customer acquisition."