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Nationwide Ban On Cellphone Use While Driving Proposed By NTSB Nationwide Ban On Cellphone Use While Driving Proposed By NTSB

According to the National Transportation Safety Board (NTSB), “distracted driving is becoming the new DUI; it’s becoming an epidemic.” And in order to combat this, they are recommending a nationwide ban on cellphone use while driving. This would include text …

Texting Bans Not Reducing Car Accidents

States that have laws banning texting while driving are not seeing a reduction in the number of accidents, according to a new study by the Highway Loss Data Institute (HLDI).

In fact, such bans are associated with a slight increase in the frequency of insurance claims filed under collision coverage for damage to vehicles in crashes. This finding is based on comparisons of claims in 4 states before and after texting ban, compared with patterns of claims in nearby states.

Fewer Teens Concerned About Texting While Driving
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Even with academic research indicating the consequences of texting while driving can be as dangerous as drunk driving, some teens don’t see it that way, according to a new survey conducted by Harris Interactive on behalf of State Farm.

Among 14-17 years olds who intend to have or already have a driver’s license, the survey found 36 percent strongly agree that if they regulary text and drive it could lead to a fatality. In contrast, more than half (55%) of teens strongly agree that drinking while driving could be fatal.

State Farm Launches iPhone App For Teen Drivers

State Farm has introduced a new free iPhone and iPod touch application aimed at helping young drivers stay safe on the road.

The "Steer Clear" application is part of State Farm’s safe drivers discount program. The app gives young drivers a way to complete the Steer Clear discount program and encourages supervised driver education.

Laws Banning Cell Phone Use While Driving Have Little Impact
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State laws that ban cell phone use and texting while driving fail to reduce accidents, according to a new study by the Highway Loss Data Institute (HLDI).

HLDI researchers calculated monthly collision claims per 100 insured vehicle years for vehicles up to 3 years old during the months immediately before and after hand-held phone use was banned while driving in New York, the District of Columbia, Connecticut and California.

Advocacy Group Aims To Take On Distracted Drivers

U.S Transportation Secretary Ray LaHood and National Safety Council President Janet Froetscher today announced the creation of FocusDriven, a national nonprofit organization designed to raise awareness about the dangers of distracted driving.

The group will be led by Jennifer Smith, who has been an advocate against distracted driving since her mother was killed by someone talking on a cell phone while driving in 2008.

Drivers Who Text Six Times More Likely To Crash
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Motorists who write text messages while driving are six times more likely to crash than those who don’t text while driving, according to a new study by University of Utah psychologists.

Safety Group Calls For Cell Phone Ban While Driving
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The National Safety Council is urging motorists to stop using cell phone and messaging devices while driving, and is calling on businesses to implement policies prohibiting it and governors and legislators in all 50 states to pass laws banning the behavior.

Driving While Talking On A Mobile Like Being Impaired
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Drivers are far more distracted by talking on a mobile phone than by conversing with a passenger in an automobile, according to a new study by University of Utah psychologists Frank Drews, David Strayer and Monisha Pasupathi.

The study used a sophisticated driving simulator and found that when drivers talk on a cell phone, they drift out of their lanes, and miss exists more frequently than drivers talking with a passenger.

Virginia May Ban Texting While Driving
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State legislators in Virginia want to ban driving while texting (DWT) on a cell phone.

Drive Smart Virginia

Virginia’s General Assembly is proposing legislation that would prohibit texting while driving an electric wheelchair, riding a bicycle, motorcycle and a moped.

Audience Fragmentation Driving Ad Serving Buys

Microsoft, Google, Yahoo, and WPP all ponied up big bucks to gain advertising companies, as Tacoda’s Dave Morgan suggests a splintering online audience has driven this.

Americans Support Ban On Texting While Driving
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Eighty-nine percent of American adults believe that sending text messages or emails while driving is dangerous and should be banned according to a new survey commissioned by mobile messaging service Pinger and conducted by Harris Interactive.

MySpace Driving Online Retail Purchases

Though retail sites get about a quarter of their traffic from search engines, they are also increasingly getting traffic from MySpace, perhaps answering some reservations posed about the efficacy of creating a presence in social networks.

Drivers More Active Online

People who frequently drive are more active online and savvy than the average consumer, according to Scarborough Research.

They found that the top 20 percent of U.S. adult drivers in terms of miles logged were 48 percent more likely than the average consumer to have spent $1,000 or more online in the past year. Seventeen percent were more likely to have broadband and 28 percent more likely to have spent 20 hours or more online weekly.

Gas Prices Aren’t Driving Comparison Searches
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One might think the rise in US gas prices would spur people to race to the Web for pricing information and hybrid car details. One would be wrong to think these things.

NIN Using ARG To Market New Album
I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN, makes it a very powerful tool in a marketers repertoire. As Trent says though this is not just about marketing but a new form of entertainment.

Google News Played by Foreign Sources?
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Take a look at Google News U.S. and how many obscure foreign news sources are linked to. Of course nothing is wrong with this until you realize that the stories these sources are writing about are U.S. based. Looking deeper it’s obvious that some of  the news sites appear to be only writing about these stories in order to get traffic from Google News U.S..

Driving Conversion in B2B SEO

Obviously, getting your site to rank highly in the search engine results and getting searchers to click through to your site is one of the first objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client.

PR: Is it Really About Driving Sales?

“The best comms programs are those that have nothing to do with customer acquisition.”

Google, Yahoo, Apple Boost Silicon Valley Real Estate

If you’re looking to locate your business in California’s Silicon Valley and are feeling the pain of real estate prices, we know who you should blame.

How’s My Driving? Text Me About It

It’s such an annoying idea that it just may catch on, just like the laser pointer and Nextel’s Direct Connect. Abuse is eminent, anyway, as the next sexual harassment case includes language like: “He PL8Scanned her with a message that read, ‘nice headlights’.” Yes, it’s text messaging and social networks taken to the (eventual) level of public nuisance.

Driving Consumer Confidence in Self-Service

We all know the frustration of poorly designed automated systems. You email customer service only to receive an automated response that doesn’t answer your question.