Quantcast

DoubleClick Articles

Google Announces New Features for Doublclick Ad Exchange

Google announced that it will roll out some new tools for DoubleClick Ad Exchange buyers. These features, the company says, will help buyers buy quality inventory and check their campaigns.

The DoubleClick Ad Exchange was launched in September as a real-time marketplace where online publishers and ad networks/agencies can buy and sell ad space for prices set in a real-time auction.

Google Adds Mobile Features to DoubleClick for Advertisers
· 2

Google has introduced some mobile ad serving features in DoubleClick for Advertisers (DFA), which lets advertisers and agencies traffic mobile ad campaigns alongside the rest of their online advertising campaigns.

Google Lets Brand Advertisers Target Top Sites

Google has announced a new filter for advertisers running brand campaigns, to allow their ads to only show on AdSense sites ranked among the top 1,000 largest on the web, as defined by the DoubleClick Ad Planner. Google says this will ensure ads reach a large number of users, but only on well-known sites "best suited for branding goals."

Google’s DoubleClick Gets a New Look
· 2

Google has announced a new release of DoubleClick for publishers, available in two versions (for large and small publishers). Along with the new release, Google has given the DoubleClick logo a makeover.

Google Upgrades Ad-Serving Product for Publishers
· 2

Google has just announced a new DoubleClick for Publishers, a service it refers to as "the next generation of ad serving technology for publishers."

Google Unleashes DoubleClick Ad Exchange

Google has announced the DoubleClick Ad Exchange, which it refers to as a real-time marketplace for helping online publishers and ad networks/agencies buy and sell display ad space. Prices in the marketplace are set in a real-time auction.

Google says it has three principles for its approach to display advertising:

Google Analyzes Rich Media Ad Effectiveness
· 4

Google’s DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic,  this afternoon at the ARF Conference. The study, titled, "The Brand Value of Rich Media and Video Ads (pdf)," analyzes image (gif/jpg), simple Flash, and rich media (with and without video) ad formats.

Google Launches DoubleClick Studio
· 1

Desperate times apparently call for colorful, interactive measures.  Even as we remain stuck in the recession – Chrysler declared bankruptcy today, if you didn’t hear – Google unveiled DoubleClick Studio, a tool that promises to help users develop and produce rich media ads.

Google Clarifies AdSense Misconceptions

Google has begun serving AdSense Ads via DoubleClick URLs instead of the pageads.googlesyndication.com URLs that users have grown accustomed to. Arlene Lee of the Inside AdSense Team explains:

Is Yahoo Looking to Offer SEO Services?
· 9

A patent application filed by Yahoo is causing a bit of a stir within the SEO community. The patent is for an "Automated System to Improve Search Engine Optimization on Web Pages." The abstract for the patent reads as follows:

Google Makes Improvements to Ad Manager
· 3

If you are not familiar with Google Ad Manager, it is a tool that lets web publishers organize their ad booking. It lets you use data from past campaigns to estimate how many impressions you need to sell to make your goals.

Google Announces New Content Network Features
· 2

A conversion might, if an advertiser is lucky, take place after a consumer sees a single ad.  Several viewings are slightly more likely to result in a positive outcome.  But there’s little to be gained the 48th time around, and in a nod to this reality, Google’s introducing some new features on its content network.

DoubleClick Cleared For Silverlight Landing
· 2

All that rivalry between Google and Microsoft is just business, of course, and so is the arrangement for DoubleClick to provide video ads across Microsoft’s Silverlight 2 video player.

DoubleClick’s partnership with NBC Universal probably made for a nice wedge, though.

Ads will be served alongside 2,500 hours of NBC’s Olympic coverage played within Silverlight 2, served up by DoubleClick’s In-Stream technology. In-Stream adds Silverlight 2 to already-supported formats like Flash, Real Player, and Windows Media

DoubleClick Hopes New Ad Platform Is DoubleQuick

Google and subsidiary DoubleClick believe the ad-buying process is too complicated and slow. As such, DoubleClick announced this morning a new electronic proposal exchange platform for its publisher and agency customers.

Google Does A Little Privacy Razzle Dazzle
· 6

The Center for Democracy & Technology’s analysis of behavioral ad targeting done at the ISP level, which claims such targeting "may run afoul of federal and state wiretap laws," comes at a pretty convenient moment for Google. Both the search ad company and the CDT are testifying in front of the Senate Commerce Committee this morning for a hearing about behavioral targeting and privacy.

For Google, Every Day Could Be Super Bowl Sunday
· 4

Now that Google is a publicly traded company, traditions and advertiser friendly philosophies seem destined to clash with fiduciary responsibility. Imagine this scenario: Everybody uses Google, so every advertiser needs a presence there, and the law of supply and demand makes Google one expensive place to be.

Barton Nudges Google Again On Privacy

The top Republican on the House Committee on Energy and Commerce, Joe Barton, again asked Google about its privacy practices.

Google Launches Third Party Tracking For Content Network

Google says it is now allowing third-party advertising tags on the Google content network in North America. Previously the only way to track your impression data was to use Google’s AdWords report.

The supported and certified partners include, Advertiser ad servers: DoubleClick (DFA), Mediaplex, Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG.

Google says it will be certifying more third-partner partners in the future.

Google owns 70 percent of ad server market

Buying DoubleClick for $3.24 billion is going to look like a beads-for-Manhattan deal in a few years.

Google’s 300 DoubleClick Layoffs

Google: Now With 15 Percent Less DoubleClicking

Rumors of pending layoffs at Google’s new acquisition, DoubleClick, suggest 15 percent of the ad serving company won’t be dining on free Google grub.