All Posts Tagged Tag: ‘DoubleClick’

DoubleClick Search Gets Reporting By Device Type

Google announced today that it has added reporting by device type to DoubleClick Search. It’s available to all advertisers. The feature will show you how your campaigns, ad groups, ads or keywords perform by device type, and let you compare them among device types. “Back in February, we introduced our upgrade tools as a faster, easier way to transition you …

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Google Adds Inventory-Aware Campaigns To DoubleClick Search

Today, Google announced the ability to automatically create and optimize DoubleClick Search campaigns based on Google Merchant Center feeds. “We know that keeping your search campaigns up-to-date with changing inventory can be time-intensive and cumbersome,” Google’s Kim Doan tells advertisers. “With this new feature, we wanted to deliver a simple solution for this complex problem, to help you go faster, …

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Google Announces A Bunch Of New DoubleClick Features

Google has kicked off its annual DoubleClick event, thinkDoubleClick, and has started off by making a slew of announcements. First, Google is launching a new version of DFA, which it is calling DoubleClick Campaign Manager. It’s the biggest upgrade to the core ad server that in the fifteen years that it’s been around. Google says it “completely re-imagines” ad management …

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Google Could Be In For Another FTC Antitrust Probe

The U.S. Federal Trade Commission is considering opening up a new antitrust probe into Google’s businesses practices once again, according to reports. This one would not be into Google’s search business, but its display advertising business. Bloomberg cites sources who wished not to be named, as saying the FTC is in the “preliminary stages” of a probe into whether the …

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Google Announces ‘Open Bidder’ Real-Time Bidding Platform

Google introduced a new real-time bidding platform called Open Bidder at Google I/O. It’s currently in beta status, and requires users to apply for testing. It’s described as a customizable toolkit for building real-time bidding applications, and combines Google Cloud Platform with DoubleClick’s real-time bidding. Google’s Open Bidder Team says in a blog post, “Currently, companies interested in building their …

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Google Announces ‘DoubleCat Search’ Version Of DoubleClick Search

It has become abundantly clear that cats are an important part of the Internet, and in particular, search activity. Google has responded to this appropriately with the latest version of DoubleClick Search, as of April Fools’ Day. Here’s a sample from Google’s blog post on the release: As digital marketing continues to evolve, we’re seeing a host of new questions …

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Google Adds Enhanced Campaigns Support To DoubleClick Search

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. Google said on Wednesday that it will begin supporting enhanced campaigns in DoubleClick Search in the coming weeks “to help …

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Google Adds Features To DoubleClick For Publishers

Google announced that it is launching internal redirects to DoubleClick for Advertisers, custom creatives and mobile data transfer features to DoubleClick for Publishers. Publishers can use internal redirects when delivering a DFA campaign from DFP, “reducing impression loss, improving ad load times and minimizing the administrative overhead of reconciliation,” Google says. “Custom creatives are useful for delivering bespoke creatives developed …

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DoubleClick Search Gets New Bid Optimization Features

Google had added some new features to DoubleClick Search Performance Bidding Suite, including ROAS support, weighted conversion support for Target Spend, and a Primary Constraint column. “We know that effective bid optimization starts with clearly defined goals,” the company says in a blog post. “Now, we’re bringing you two new ways to express your goals in a rich language to …

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Google Launches DoubleClick Bid Manager, Based On Invite Media

Google just announced the general availability of DoubleClick Bid Manager, which is based on Invite Media, which Google acquired over two years ago. It’s fully integrated into the DoubleClick Digital Marketing platform. Have a look: “The last few years have been busy, as we’ve worked to take the best of Invite Media, DoubleClick, and Google to build a demand side …

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DoubleClick Search Gets Labeling For Campaigns, Ad Groups And Ads

Google announced today that it has added the ability to apply labels to campaigns, ad groups and ads, in addition to keywords, in DoubleClick Search. “You’re no longer restricted by these object’s locations; you can apply labels to any campaigns, ad groups, ads, and keywords within an advertiser,” the company says in a blog post. “Also, as with labels applied …

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Google Launches DoubleClick Ad Verification Tool

Google announced a new ad verification tool for agencies and marketers using DoubleClick, called DoubleClick Verification. The tool includes site content monitoring to help highlight potential issues with ads. It will analyze content at the URL level for each page that your ad is served upon. It uses 18 classifiers for “unsafe” content categories. Among these are: gambing, adult, drugs, …

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