It’s been a week since a new API release, and I was just starting to get bored without having any new announcements. Google is the cure to my boredom with the release of version 201204 of the Doubleclick for Publishers API. It brings one new addition, a few changes and a retiring of three older versions.

The first change for this version of the DFP API is the addition of custom fields. This will let you add attributes to things like orders and line items. Support for custom fields will be coming to the DFP UI soon, but you can start using it now if the feature is enabled on your network.

The update also brings a few changes to Teams. In the new version, you will have to use UserTeamAssocations to pair up users and teams by their IDs. With this update, you can also set a specific access type for each member of the team.

This update also changes the conversion reports columns. Here’s the list of added/removed columns:

The following are added to the Column enum:
value VIEW_THROUGH_CONVERSIONS
value CONVERSIONS_PER_THOUSAND_IMPRESSIONS
value CLICK_THROUGH_CONVERSIONS
value CONVERSIONS_PER_CLICK
value VIEW_THROUGH_REVENUE
value CLICK_THROUGH_REVENUE
value TOTAL_CONVERSIONS
value TOTAL_CONVERSION_REVENUE

The following are removed from the Column enum:
value POST_IMPRESSION_ACTIVITIES
value ACTIVITIES_PER_THOUSAND_IMPRESSIONS
value POST_CLICK_ACTIVITIES
value ACTIVITIES_PER_CLICK
value POST_IMPRESSION_REVENUE
value POST_CLICK_REVENUE
value TOTAL_ACTIVITIES
value TOTAL_ACTIVITY_REVENUE

Google will also be retiring support for the following versions of the DFP API on May 11: v201103, v201104 and v201107. If you are using any of these versions, it’s best to upgrade now.

They will also be holding a Hangout on May 9 to answer any and all questions you might have about the new version or just the DFP API in general. The Office Hours Hangouts are generally very informative so it’s best to check it out if you’re developing for the DFP API.

For more information, check out the release notes for the newest version.