Google Web Designer Gets Simplified Workflows For Dynamic Creative

Google announced that it has added simplified workflows to Google Web Designer that are designed to make it easier to build dynamic ad creative in HTML5. DoubleClick advertisers can utilize the tool to choose which data signals and feed attributes…

DoubleClick Ad Exchange Gets Native Ads, Mobile Video Interstitials

Google announced that it is bringing programmatic support native ads and mobile video interstitials to the DoubleClick Ad Exchange. The company announced native formats in DoubleClick for Publishers earlier this year, but now publishers can sell native ads programatically in…

DoubleClick Active View Updates Announced

Google announced a couple of Active View-related updates for DoubleClick as part of the company’s efforts to help with the advertising industry’s viewability woes. The first is the addition of Active View optimization to DoubleClick Bid Manager, which the company…

DoubleClick Adds Payment IDs to Ad Exchange For All Buyers

Google’s DoubleClick announced that it is currently in the process of applying for TAG Registration and that its version of Payment IDs is available in the DoubleClick Ad Exchange to all buyers globally. This is an effort to support the…

DoubleClick Search Commerce Suite Adds Bing Shopping Campaigns

Google announced that Bing Shopping Campaigns are now part of the DoubleClick Search Commerce Suite. It’s always heartwarming to see Google adding support for more Microsoft offerings isn’t it? “Bing Shopping Campaigns for Bing Ads make it easier and faster…

Google Launches Certified Publishing Partner Program For AdSense, DoubleClick

Google just announced the launch of its new Certified Publishing Partner program for AdSense and DoubleClick. Partners in the program are considered (by Google) experts at account management services including full-service ad operations, implementation and testing; mobile, web app and…

Google Works To Eliminate Ad Injectors

Google announced that it’s making new efforts to eliminate injected ads from the advertising ecosystem including an automated filter in DoubleClick Bid Manger. This gets rid of impressions generated by ad injectors before bids are made. As the company explains,…

Google’s DoubleClick Integrates App Install, Event Data From Measurement Partners

Google is striving to improve the measurement accuracy between different app attribution trackers and DoubleClick with the announcement of its ability to integrate app install and event data from third party measurement partners, beginning with TUNE. As a result of…

DoubleClick Gets comScore GRP Solution, Average Viewable Time Measurement For Active View

Google’s DoubleClick announced a new Gross Rating Point (GRP) solution resulting from a partnership with comScore, which was announced last year. It’s called comScore vCE in DoubleClick. It also announced updates to its Active View viewability solution. comScore vCE in…

Google Adds Cross-Device Measurement To DoubleClick

Google just announced that it’s bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web. Cross-device conversions are Google’s estimates based on aggregated and anonymized data from users who have previously signed in…