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Microsoft Nets Ad Deal With Discovery Channel

Microsoft is running its first ad campaign that simultaneously combines Internet, mobile and video game ads to promote the Discovery Channel's fifth season of the fishing documentary "Deadliest Catch." Microsoft says the one-day campaign with the Discovery Channel has enabled it to sell 90 percent of its advertising inventory. The advertising campaign will be on MSN, MSN Mobile, Windows Live Hotmail, Microsoft Live Search and Xbox Live.

Discovery To Offer Programs Online

Discovery Communications is putting some of its full-length episodes of series and specials online.

Discovery Channel To Focus On E-Commerce

Discovery Communications has plans to close all 103 of its mall-based and stand-alone Discovery Channel stores in order to focus on its e-commerce platform. Discovery Channel To Focus On E-Commerce