Animal rights activists are outraged over a man’s decision to suit up in a snake-proof suit and be eaten alive by an enormous anaconda constrictor snake.

Self-proclaimed naturalist and wildlife filmmaker Paul Rosolie promises his audience to be eaten alive by the snake in a promo for the Discovery Channel special, Eaten Alive.

Staff at The Columbus (Ohio) Zoo & Aquarium expressed their outrage over the spectacle.

“If this snake would ingest something very large, like a human, and then have to regurgitate that prey or that food, that obviously could be harmful to the snake,” said Tom Stalf, CEO and President of the Columbus Zoo.

People for the Ethical Treatment of Animals (PETA) have likewise condemned the stunt.

You've never seen anything like this before. #EatenAlive @PaulRosolie https://t.co/8QRwqwXzXA

— Discovery (@Discovery) November 5, 2014

“This blatant publicity stunt sounds far-fetched, but if the description is accurate, the snake was tormented and suffered for the sake of ratings – as animals usually do when they’re used for entertainment,” PETA said in a statement.

So many people coming out in support of snakes! This is awesome to see! #EatenAlive #conservation #wildlife http://t.co/koXv2At895

— Paul Rosolie (@PaulRosolie) November 7, 2014

“Anacondas go days without eating and expend the energy needed to do so selectively. Making this snake use up energy by swallowing this fool and then possibly regurgitating him would have left the poor animal exhausted and deprived of the energy that he or she needs.”

Rosolie — who is a naturalist, author, and until this WTH-stunt, a respected conservationist — is likely to see his career take a hit, at least in animal activist and conservation circles.

“What I think is a shame is that his credibility will be just absolutely ruined now, and as we talk about Jack Hanna, Marlin Perkins, Steve Irwin, these are people that explore this beautiful planet, and we only have one, and so the message is to protect that planet and learn about conservations,” Stalf said.

If u know me – I would never hurt a living thing. But you'll have to watch #EatenAlive to find out how it goes down! http://t.co/QvxZO2dS3V

— Paul Rosolie (@PaulRosolie) November 5, 2014

WHy on earth would anyone be #eatenalive by an #anaconda??? Find out here: http://t.co/QvxZO2dS3V

— Paul Rosolie (@PaulRosolie) November 4, 2014

Eaten Alive is set to air 8 p.m. Sunday, Dec. 7, on the Discovery Channel.