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What the Display Ad Landscape Looks Like in the U.S.

comScore has revealed some findings on display ads in the U.S. Flash and rich media ads account for 40% of impressions, according to the firm’s report. JPEG ads led the market with over 42% of impressions in the U.S., while "leaderboard"-style banner ads (728 x 90) were the most commonly viewed display ad by size.

Smartphones Continue to Threaten GPS Device Usage
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comScore has released some numbers about smartphone and feature phone browser and app usage, as it relates to map access and mobile navigation in the U.S. These numbers are based on a study, which found  14% of mobile users in the U.S. accessed maps on their devices in April, as the mobile map audience reached 33.5 million users, a 44% increase from last year.

More mobile users are also now accessing maps via apps as opposed to the browser, the study found.

YouTube Has Record Month In May
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During the month of May 183 million U.S. Internet users watched online video, according to the latest figures from comScore.

YouTube saw record levels of viewing activity during the month with an all-time high of 14.6 billion videos viewed and surpassing 100 videos per viewer for the first time.

U.S. Internet users watched nearly 34 billion videos in May, with Google sites leading the way with 14.6 billion videos, representing 43.1 percent of all videos viewed online. YouTube account for the majority of videos viewed at the property.

Online Newspapers Attract More Than Half Of Internet Audience
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More than 123 million Americans visited newspaper websites in May, representing 57 percent of the total U.S. Internet audience, according to a new report from comScore.

The New York Times Brand led the category with more than 32 million visitors and 719 million pageviews during the month. The average visitor viewed 22 pages of content on the New York Times.  Tribune Newspapers ranked second in terms of audience with 24.8 million visitors, followed by Advance Internet (18.1 million visitors) and USA Today (16.8 million visitors).

comScore Ranks The Top Mobile Carriers
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There were 234 million Americans who were mobile subscribers for the 3-month period ending in April, according to a new report from comScore.

 During that time, Samsung ranked as the top manufacturer with 22.1 percent share of U.S. mobile subscribers, up one point from the previous three-month period. LG ranked second with 21.9 percent share, trailed closely by Motorola (21.6 percent share, down 1.4 percent), RIM (8.4 percent share) and Nokia (8.1 percent share).

Mobile Social Networking Grows 240%
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Social networking now ranks as the fastest-growing mobile content category, according to a new report from comScore.

"With mobile media consumption on the rise, the discussion of how consumers are accessing content — whether it is via application, browser or both — continues to be an important factor for companies looking to invest further in their mobile brands," said Mark Donovan, comScore senior vice president of mobile.

comScore: Google Makes More Gains In Video
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Last month, the yet-to-launch Google TV did quite well for itself, grabbing a whole lot of headlines and getting all sorts of people excited.  And although this observation may not seem as timely, it turns out that Google’s existing video properties did well for themselves in April, winning an additional 1.4 percent of market share according to new comScore data.

Europeans Embrace Mobile Music More Than Americans

Nearly a quarter (23.8%) of mobile users across the five largest European mobile markets (UK, France, Germany, Italy and Spain) listened to music on their mobile handsets during the first quarter of this year, according to a new report from comScore.

The 54 million total music users in the EU5 countries represent a 10 percent increase in the past year.

Ecommerce Spending Up 10 Percent In Q1
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Although the stock market has still been moving up and (mostly) down in a disturbing manner this week, comScore’s provided evidence that the ecommerce market is healthy again.  According to comScore, ecommerce spending for the first quarter of this year was up ten percent on a year-over-year basis.

Facebook Overtakes Yahoo In Display Ads
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Facebook has surpassed Yahoo to become the leading publisher of display ads in the U.S. according to a new report from comScore.

In the first quarter Facebook delivered 176 billion display ad impressions, representing 16.2 percent market share. Yahoo sites ranked second with 132 billion impressions (12.1%), followed by Microsoft sites with 60 billion impressions (5.5%) and Fox Interactive Media with 53 billion impressions (4.9%).

Broadband Making Gains In Rural Markets
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Broadband penetration in rural markets in U.S. has experienced double-digit growth in the past year, driven largely by regional providers continuing to increase their market share in these areas, according to a new report by comScore.

Microsoft Edges Google In Mexico
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Mexico’s online population has jumped 20 percent in the past year to 15.5 million Internet users making it one of the fastest growing markets, according to a new report from comScore.

"With more than 15 million Internet users in Mexico and growing fast, advertisers are increasingly turning to the digital medium to reach their desired audiences with increased sophistication and efficiency," said Ivn Marchant, comScore Country Manager for Mexico.

Hulu Users Watched 1 Billion Videos In March
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More than 180 million U.S. Internet users watched online video in March, according to the latest research from comScore.

YouTube delivered video to more than 135 million viewers during the month, reaching 3out of every 4 online video viewers at an average of 96 videos per viewer.

Internet users watched a total of 31.2 billion videos in March, with Google sites ranking as the top video property with 13.1 billion videos, representing 41.8 percent of all videos viewed online.

U.K. Leads Europe In Mobile Mapping Usage

The use of mobile mapping and direction services in Europe in the past year has jumped 68 percent, according to a new analysis from comScore.

In February, more than 21 million mobile users in the EU5 countries (U.K., France, Germany, Spain and Italy) used their mobile handsets for navigation.

Bing, Yahoo Nibble At Google
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March was an interesting month for the search market, according to new statistics from comScore.  Not so interesting that Google isn’t still on top by a huge margin, of course, but interesting insofar as the search giant lost a bit of market share, even as Bing and Yahoo improved their standing.

Let’s start with Google’s story.  In February, comScore puts its market share at 65.5 percent.  That declined to 65.1 percent in March, which is a moderately unusual turn of events.

Android’s Market Share Jumps Again
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Android is still on a roll, according to new statistics from comScore, and if anything, the mobile operating system is picking up speed.  comScore puts Android’s February market share at an impressive 9.0 percent.

As the below table shows, that means Android’s made a lot of progress since November, when its market share was 3.8 percent.  And although the table doesn’t include data from the months in between, Android’s made a lot of progress since January, too, considering that comScore put its market share at just 7.1 percent at that point.

UK Leads Europe In Smartphone Adoption

Smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 32 percent compared to a year ago to 51.6 million subscribers, according to a new report from comScore.

Growth can bee seen across the range of monthly subscription fees, but the mid to low tier is growing faster that high tier subscriptions in each of the EU5 markets.

Google, Bing Make Small Gains
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February was a quiet month for the search market; we’re not going to suggest any companies either break out the champagne or fire their CEOs as a result of the small changes that took place.  Still, for those who are curious, comScore believes it was Google and Bing that came out looking like winners.

Facebook And Twitter See Big Mobile Gains

Facebook and Twitter access via mobile browsers has grown by triple-digits in the past year, according to the latest research from comScore.

More than a quarter (30.8%) of smartphone users accessed social networking sites via their mobile browser in January, up 8.3 points from 22.5 percent one year ago.  Access to Facebook via mobile browser climbed 112 percent in the past year, while Twitter soared 347 percent.

comScore Launches Platform To Help Publishers Optimize Ads

comScore said today it has launched comScore Audience Advantage, described as a "digital audience optimization platform" that allows publishers to provide advertisers and media planners with the ability to reach their most valuable audiences.

Don’t Count Out Facebook as a Competitor to Google
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In case you were wondering, Facebook is pretty popular. Google is of course the undisputed king of search market share, but Facebook has the edge in some areas. Social media is the obvious area.  While Google is hoping to make some serious headway here with Buzz, Facebook is far and away the dominant being in the world of social networks.