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Multi-Screen Consumers Most Engaged, Loyal Consumers Multi-Screen Consumers Most Engaged, Loyal Consumers

A new study released today by comScore demonstrates that a television is no longer the only place that consumers are getting their watchable jollies thanks to computers, tablets, and smartphones all capable of delivering your favorite sitcoms and dramas. This …

Facebook Stock Rises after ComScore Finds Ads Work Facebook Stock Rises after ComScore Finds Ads Work
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Yesterday, ComScore released details of their latest study on Facebook advertising and the news is pretty good. Despite many claims and self-report surveys declaring the ads simply don’t work, research suggests repeated exposure to branded messages, does in fact, impact …

ComScore: Tablet Owners Watch a Lot of Video ComScore: Tablet Owners Watch a Lot of Video

ComScore’s recent study of tablet computer owners revealed that one in four smartphone owners also use a tablet computer and that, those using tablets are three times more likely to use them for watching streaming video. Ten percent of those …

ComScore Reveals Facebook’s Positive Brand Influence ComScore Reveals Facebook’s Positive Brand Influence

ComScore is getting ready to release a new study on Facebook’s social marketing and they plan to do it at the upcoming ARF Audience Measurement 7.0 conference in New York, along with the release of their new white paper, The …

ComScore Report: Surviving the Upfronts in a Cross-Media World ComScore Report: Surviving the Upfronts in a Cross-Media World

ComeScore just released a report on cross-media advertising and marketing efforts and what the matured state of online video brings to the effectiveness of a well-rounded campaign. The report features many actionable insights for advertisers, agencies and media buyers who …

Samsung, Texting Still Tops With US Mobile Users Samsung, Texting Still Tops With US Mobile Users

Is this where Apple’s reluctance to develop devices for different price ranges comes back to bite them? I mean, a quick look at the Apple stock prices means you don’t need to shed a tear for them, but the fact …

Instagram Traffic Up 78% in April Instagram Traffic Up 78% in April

Instagram, which became slang for $1 billion in Silicon Valley as of late, saw a 78% increase in unique viewers in April, according to comScore, making it the fastest growing internet property in that time frame. MLB and Directv sites …

Tumblr Breaks Into comScore’s Top 50 Websites Tumblr Breaks Into comScore’s Top 50 Websites

comScore has just released its top 50 ranking for web properties in the U.S. for the month of April, and microblogging platform Tumblr earned a spot in the field, coming in at #47, with roughly 23.5 million unique visitors. According …

comScore Submits Latest Top 50 Websites comScore Submits Latest Top 50 Websites

comScore’s latest report on the top web properties in the U.S., based on data from its Media Metrix service, puts Google Sites on top for the month of April, 2012: Microsoft and Yahoo! are almost tied for the #2 spot, …

Yahoo Lost a Considerable Amount of Viewers in April Yahoo Lost a Considerable Amount of Viewers in April

comScore released the online video rankings for April today and in what is Jack’s complete lack of surprise, Google reigns for yet another month. The most significant change in the rankings for April, though, is the dip in total unique …

Facebook’s Master Plan to Colonize the Earth in Likes Facebook’s Master Plan to Colonize the Earth in Likes
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Earlier today, we shared with you the staggering statistic of Facebook users in different countries around the world. For some of those countries, like New Zealand and Brazil, people are so over the moon with the social networking site that …

E-Commerce Spending Up 17% E-Commerce Spending Up 17%
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Internet marketing research company comScore released its first quarter, 2012 U.S. internet retail sales estimates today, recording a 17% sales increase over last year, totaling roughly $44.3 billion. The latest numbers mark the tenth instance where quarter-over-quarter sales have risen. …

ComScore Shows Google Dominates the Mobile Web ComScore Shows Google Dominates the Mobile Web

ComScore, a leading digital metrics company, today released details from its report on social media brands. The results were obtained using comScore’s new mobile behavioral measuring service, which the company calls “Mobile Metrix 2.0.” Using the measurements, comScore was able …

comScore Submits Latest Mobile Market Rankings comScore Submits Latest Mobile Market Rankings

comScore’s latest survey of roughly 30,000 mobile users via its MobiLens service produced the typical findings of very little difference in the mobile market over a three month period, though Apple and its iPhone have actually achieved a full number …

Smartphones Overtake Feature Phones in Japan Smartphones Overtake Feature Phones in Japan
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With budget smartphones flooding the cell phone market worldwide, it is getting harder and harder for manufacturers of feature phones to keep up. Though feature phones are still successful in new markets for cell phone service around the world, smartphones …

comScore Search Engine Rankings For March 2012 comScore Search Engine Rankings For March 2012

comScore released its search engine rankings for March 2012 today and, much like the surface of the moon, movement remains largely nonexistent. In February, Google, the monthly leader in search, claimed 66.4% of the market share whereas in March, the …

iPhone Owners Use Wi-Fi More Than Android Owners iPhone Owners Use Wi-Fi More Than Android Owners
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ComScore released results from a report today suggesting iPhone users utilize Wi-Fi networks significantly more than Android users. 71% of all iPhones are used with both mobile and Wi-Fi networks, while only 32% of Android phones are used with both …

In-Depth Study of Online Ad Delivery In-Depth Study of Online Ad Delivery

In the cVE Charter Study from ComScore, involving online advertising campaigns for 12 national advertisers, we are seeing that a large number of ad campaigns are not going to plan and the quality of ad delivery is varying greatly. The …

NCAA Tournament’s 1st Round Sent 20% Of Web Traffic To Mobile Devices NCAA Tournament’s 1st Round Sent 20% Of Web Traffic To Mobile Devices
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The math of the NCAA Tournament isn’t really on the side of the basketball fans, especially in the first round of the tournament: 32 games, several of which are played simultaneously, for 1 pair of frenzied, starving eyes. Unless you …

comScore Ranks Top 50 Web Properties for February 2012 comScore Ranks Top 50 Web Properties for February 2012

comScore has released a report raking the top 50 web properties in the United States for February 2012. The data, gathered from the comScore Media Metrix service, shows some of the trends in web traffic during February. Not surprisingly, Google, …

Latin America Has Quite The Emerging Online Culture Latin America Has Quite The Emerging Online Culture

comScore released a teaser of their 2012 Latin America Digital Future in Focus today, a report that details the key digital trends in the region of the past year while pointing to their implications for the year ahead. One thing …