Yahoo’s Search Market Share Reportedly Lowest It’s Ever Been

comScore should be releasing its latest U.S. search market numbers soon, but as Greg Sterling reports, some analysts got them early, and have been talking about them. Yahoo has reportedly fallen below 10% market share, which is the lowest it’s…

U.S. Desktop E-Commerce Spending Up 12% From Last Year

comScore put out new findings indicating that desktop-based e-commerce in the U.S. has grown 12% versus the same period last year. According to the firm’s estimates for Q1 2014 U.S. digital commerce sales, desktop e-commerce spending reached $56.1 billion during…

Google+ Is A Top-15 Smartphone App In The U.S.

comScore released its March 2014 U.S. Smartphone Subscriber Market Share report on Friday. You can delve into that here, but given all the talk about Google+ dying lately, there’s one takeaway here that directly contradicts that. Google+ has made the…

Windows Phone Leads BlackBerry in Latest Smartphone Numbers

Holiday season 2013 capped off another record year for tablet shipments, but market watchers are now beginning to see the rapid growth of the smartphone market reach saturation points in established markets. As these mature markets reach their peaks, the…

Yahoo Continues To Beat Google As Top U.S. Desktop Web Property

Back in August, Yahoo made headlines for being the top web property in the U.S. on desktop computers, based on data from comScore, which releases its report each month. That was the first time Yahoo sites beat Google sites in…

Black Friday Was First Billion Dollar Desktop Shopping Day Of The Year

U.S. desktop ecommerce holiday spending was already up 14% year-over-year by for the first 24 days, ahead of Black Friday. Black Friday itself, comScore reports, was the first billion dollar online shopping day of the holiday season with $1.198 billion…

Desktop Holiday Ecommerce Spending Up 14% From Last Year So Far

A report out from comScore says $18.9 billion has been spent online during the first 24 days of the November-December 2013 holiday season, using desktop computers. This is up 14% from the same time period last year ($16.6 billion). Ahead…

Apple Smartphone Market Share Still Rising, HTC Now Falling Fast

145 Million Americans now own smartphones, making up nearly 61% of all cell phone users. Though analysts are beginning to predict a market saturation in the west and look toward developing markets such as Brazil and China for growth, the…

Mobile Ads Are Getting Better At Fueling Consumer Purchase Intent

The effectiveness of mobile ads has long been debated, but data compiled by comScore appears to suggest that they’re only getting more effective as time goes on. Perhaps better for marketers yet is that mobile ads are getting better where…

Yahoo Is Bigger Than Google, And That Should Mean Something To Your Business

I bet you didn’t see this coming after years of Google domination. Yahoo is back as the top web property (in the U.S.). This comes from comScore Media Metrix, which releases monthly lists of the top 50 U.S. web properties.…