All Posts Tagged Tag: ‘Click Fraud’
ComScore has acquired MdotLabs in a move aimed at battling fraud in online advertising, or as the company puts it, to “augment its non-human traffic detection methods.” MdotLabs specifically uses its technology to identify bots, click farms, pay-per-view networks, and various other fake traffic generation techniques. Its methodologies for doing this include signal processing, statistics, machine learning, and applied math. …
The overall click fraud rate in Q4 2010 was 19.1 percent which was lower than the Q3 2010 all-time high of 22.3 percent, but higher than the 15.3 percent rate for Q4 2009, according to the latest report from Click Forensics.
Click Forensics Malware Lab identified a new malware scheme targeting display banner ads. The program performs a pop-up or pop-under and rotates brand advertisers’ banner ads every 10-15 min in an effort to boost impression figures.
In the first quarter of 2010 the average attempted click fraud rate increased from 25.7 percent in Q4 2009 to 29. 2 percent in Q1 2010, representing a 34 percent year-over-year increase from Q1 2009, according to a new report from Anchor Intelligence.
Anchor Intelligence told WebProNews the record attempted click fraud rate can be attributed to dramatic growth in botnet scale and volume around the globe.
Perpetrators of click fraud are getting sneakier and sneakier. Harvard Business School professor Ben Edelman has uncovered one of the more diabolical click fraud schemes known to be hatched. As he summarizes it:
There was a significant jump in click fraud traffic from botnets in the third quarter of 2009, according to the latest data from Click Forensics.
Click Forensics told WebProNews that the amount of click fraud traffic from botnets generally hovers around 33 percent, and it believes the sudden rise may be to due to the increasing sophistication and proliferation of botnets.
Botnets accounted for 42.6 percent of all click fraud in Q3 2009, more than doubling in the past two years and up from the 27.5 percent reported for the same quarter last year.
One of the largest click fraud rings ever detected, originating from China, has been shut down by click fraud monitoring firm Anchor Intelligence.
"This is really the first time anyone has ever been able to catch click fraudsters ‘in the act.’ Anchor has identified fraudsters down to the publisher site, IPs used (likely via botnets), and even the names and address of some perpetrators," an Anchor spokesperson told WebProNews.
The Interactive Advertising Bureau announced that a significant milestone has been reached in the "war on click fraud." In May, the organization released its Click Measurement Guidelines, and some of the top media companies have already passed the IAB’s audits.
These companies include Google, Yahoo, and Microsoft, as well as Business.com. When we think click fraud, the major search engines tend to come to mind, but that is still not the entire picture, obviously.
Click Forensics has introduced a new tool to help marketers combat click fraud.
The new tool is called "Block List" which provides ad networks with a continually updated list of visitor IP addresses and publishers known to generate online click fraud. Block List can be used with the Click Forensics platform to block invalid traffic and to shift advertsing dollars to other sources that offer better results.
The Block List tool could help marketers reduce the rate of click fraud between 15 to 25 percent according to Click Forensics.
The Interactive Advertising Bureau (IAB) announced today the release of its Click Measurement Guidelines aimed at establishing accurate buying and selling of cost-per-click advertising.
The guidelines are supported by key industry stakeholders, provide a strong framework for identifying and discarding fraudulent clicks.
The Click Measurement Guidelines:
Click fraud declined in the first quarter of 2009 to 13.8 percent, according to Click Forensics’ Click Fraud Index.
That’s down from the all-time high of 17.1 percent reported for the fourth quarter of 2008 and from the 16.3 percent rate reported for the first quarter of 2008.
Click Forensics has released its latest figures on click fraud for the fourth quarter and says it has jumped to the highest level since 2006.
The overall industry average click fraud rate grew 17.1 percent for the fourth quarter of 2008. That’s up from 16.0 percent in Q3 2008 and from 16.6 percent for Q4 2007.
The average click fraud rate of PPC ads appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.2 percent. That’s up from 27.1 percent rate reported for Q3 2008 and down slightly from 28.3 percent for Q4 2007.
In the session "Search Engines on Auditing" the speakers discussed how search engines handle auditing concerns.
Richard Zwicky, Founder & CEO, Enquisite, discussed auditing issues with PPC and how they try to figure out what went wrong.
Ways ad networks protect you:
Real time behavior analysis
Forestle is a search engine built on Google Custom Search, with the goal of saving the Rain Forests. That seems like a noble enough cause.
Their methods of going about this, however, have gotten the site’s search functionality revoked by Google. When you try to perform a search on Forestle, you get a big pink box with a message from the Forestle team. The message goes:
Collectibles site Bigreds.com filed against Yahoo over alleged click fraud that happened between 2002 and 2006.
Fair Isaac is dipping its toe in the click fraud tracking waters, with the release of its own study into fraudulent search engine clicks.
At the 2007 SES New York, Google’s Shuman Ghosemajumder responds to the question: (abbreviated) "How is it possible for Google to identify click fraud when an aggressor utilizes rotating proxies?". Shuman responds by discussing the Clickbot A botnet case and how Google deciphered the click fraud in that situation. This video was taken during the "Auditing Paid Listings and Click Fraud Issues" seminar that took place on April 12, 2007.
This week a San Jose federal judge approved a settlement in the class action click fraud suit brought against Yahoo from several advertisers looking to recuperate $5 million in legal fees and credits for fraudulent clicks that date back nearly three years.
AdWatcher is an all-in-one tool that monitors your ad campaigns for fraudulent activity, helps you track your Return on Investment (ROI), and manages your online advertising from one place.
Detected click fraud that must be refunded to advertisers occupies a minuscule bit of all the clicks on ads run by Google’s clients.
Let the click fraud debate begin again. Google has put a number to the click fraud it misses and must reimburse to its AdWords clients. It’s a teeny tiny number: 0.02 percent.
Click fraud, along with other methods of generated false or inflating statistics concerning ad impressions, has been the subject of much debate throughout the industry. Some reports indicate that fraud is rampant throughout the online advertising realm, while other statistics suggest that click fraud and other shady practices aren’t as prevalent.
After Shuman Ghosemajumder posted a pair of blog entries attacking the click fraud assessments and methodologies of companies like Click Forensics, that company’s CEO Tom Cuthbert and a couple of other executives took to the blogosphere to respond.
Believe it or not (and you might not believe it), Cuthbert and Ghosemajumder are not strangers peeking over the tops of opposing trenches, tossing mustard gas and grenades at each other in a virtual sense.
Back in December, I caused a little bit of a ruckus when I posted information from Google that suggested click fraud rates were a fraction of a percent.
The votes are in, and a sizeable percentage of commenters appear to believe that Andy Beal’s exclusive on Google’s click fraud detection process is just telling one side of the story.
For any of our blog readers who also listen to our weekly segment on Webmaster Radio to keep informed on the latest goings-on in the search engine world you’ll know that Jim Hedger has been promising a big story for the past couple weeks. Well it’s finally out there and as promised, he doesn’t disappoint.
WebmasterRadio.FM has released a fascinating, if not alarming, story series based on the issues of click fraud and terrorist fund raising that is sure to be the subject of many water cooler sessions. As the story unfolds we will know more but here is a snippet that describes the concerns/accusations against the pay per click industry:
Click fraud, a term that describes when a paid search ad is clicked on by someone other than an interested consumer (e.g., a third-party who profits from the click because they get a percentage of the ad revenue), is the 1000 lb gorilla in the jungle that is paid search. How’s that for a metaphor?
Members of the recently formed Click Quality Council want to speed up the process to establish standards for defining click fraud and valid pay-per-click activity. The white-hot issue of click fraud has become a source of greater concern for advertisers.
A lengthy look at the issue of click fraud, where search advertising companies and site publisher networks profit from bogus ad clicks that cost advertisers real money, indicated a light is at the end of the tunnel when it comes to confronting the problem.
One can imagine Joseph Kinney’s thoughts, when he learned that the only cash handed out from Google’s click fraud settlement was going to attorneys, and that in order to claim his compensation (paid in advertising credit), he would have to re-launch the Google ad campaign he had already abandoned.
Can you guess who benefits most from Google’s $90 million click fraud settlement? You get three guesses, first two don’t count. That’s right! The plaintiffs’ attorneys will receive $30 million. Advertisers opting for the settlement will receive less than a percent of their total claim in Google advertising credit.
The pervasiveness of click fraud was at one time estimated (primarily by companies like ClickDefense who sell preventative services) to be as high as 30 percent. But a recent analysis by newly developed Click Fraud Network (CFN) drops the estimated click fraud rate to around 14 percent overall.