All Posts Tagged Tag: ‘Click Fraud’

ComScore Buys MdotLabs To Battle Non-Human Traffic

ComScore has acquired MdotLabs in a move aimed at battling fraud in online advertising, or as the company puts it, to “augment its non-human traffic detection methods.” MdotLabs specifically uses its technology to identify bots, click farms, pay-per-view networks, and various other fake traffic generation techniques. Its methodologies for doing this include signal processing, statistics, machine learning, and applied math. …

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Click Fraud Falls In Q4 2010

The overall click fraud rate in Q4 2010 was 19.1 percent which was lower than the Q3 2010 all-time high of 22.3 percent, but higher than the 15.3 percent rate for Q4 2009, according to the latest report from Click Forensics.

Click Forensics Malware Lab identified a new malware scheme targeting display banner ads. The program performs a pop-up or pop-under and rotates brand advertisers’ banner ads every 10-15 min in an effort to boost impression figures.


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Attempted Click Fraud Rate Surges In Q1

In the first quarter of 2010 the average attempted click fraud rate increased from 25.7 percent in Q4 2009 to 29. 2 percent in Q1 2010, representing a 34 percent year-over-year increase from Q1 2009, according to a new report from Anchor Intelligence.

Anchor Intelligence told WebProNews the record attempted click fraud rate can be attributed to dramatic growth in botnet scale and volume around the globe.

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Click Fraud Rate Spikes In Q4

The average attempted click fraud rate increased from 18.6 percent in the third quarter of 2009, to 25.7 percent in the fourth quarter according to a new report from Anchor Intelligence.

The jump in the attempted click fraud rate in Q4 was due to more activity by click fraudsters looking to take advantage of the increase in holiday ad spend online. The spread of botnets, which are used for automating traffic and coordinating click fraud activity, spiked late in the quarter.

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Google PPC Click Fraud Getting Harder to Detect

Perpetrators of click fraud are getting sneakier and sneakier. Harvard Business School professor Ben Edelman has uncovered one of the more diabolical click fraud schemes known to be hatched. As he summarizes it:

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