WebProNews

Click Fraud Takes A Break

Figures from Click Forensics showed a decline in click fraud rates for the first quarter of 2008, although they were higher year over year.

Yahoo Slapped With Million Dollar Click Fraud Suit

Collectibles site Bigreds.com filed against Yahoo over alleged click fraud that happened between 2002 and 2006.

Logfiles - Google's Click Fraud Fighting Ally

The third in a series of We Heart Log Data posts from Google brings back an old friend and a controversial topic.

Yahoo Partners With Click Forensics

Yahoo has partnered with third party click-tracking firm Click Forensics to combat click fraud.

Click Forensics Says Fraud Is Up (Again)

The latest Click Forensics report has arrived, and the company's data doesn't look at all encouraging; it states that the overall industry average click fraud rate in 2007's fourth quarter was 16.6 percent.

Ask Settles Click Fraud Suit

Advertisers who purchased advertising from IAC or Ask between August 2005 and the present are eligible for reimbursement due to a click fraud settlement between Ask and Lane’s Gifts and Collectibles.

Click Fraud Thriving On the Web

Click Forensics has released its pay-per-click (PPC) fraud numbers for the third quarter of 2007.

SES: Search Engines Talk Click Fraud

At SES San Jose, representatives from the big four search engines talked about the persistent threat of click fraud, and how they are fighting back to protect their advertisers.

SES San Jose Separates Click Fraud Discussions

The lively and attention-getting click fraud session at SES San Jose has been split in half, as the four major search engines will not share a stage with third-party marketers and click analysis firms.

Google Opens Traffic Quality Center

Google's debut of the Ad Traffic Quality Resource Center closely follows the arrival of a similar service from Yahoo.