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All Posts Tagged Tag: ‘Click Fraud’

ComScore Buys MdotLabs To Battle Non-Human Traffic

ComScore has acquired MdotLabs in a move aimed at battling fraud in online advertising, or as the company puts it, to “augment its non-human traffic detection methods.” MdotLabs specifically uses its technology to identify bots, click farms, pay-per-view networks, and various other fake traffic generation techniques. Its methodologies for doing this include signal processing, statistics, machine learning, and applied math. …

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