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Yahoo And Microsoft Make Small Search Gains
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Google continued its reign over the U.S. search market in August with 65.4 percent market share, followed by Yahoo with 17.4 percent (up 0.3 percentage points) and Microsoft with 11.1 percent (up 0.1 percentage points), according to the latest analysis from comScore.

 Ask saw no change month-over-month capturing 3.8 percent of the search market, followed by AOL, which also remained flat with 2.3 percent of the market.

AOL Partners With Ellen DeGeneres
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AOL has entered into a partnership with The Ellen DeGeneres Show to promote the program and its website.

AOL will promote The Ellen DeGeneres Show on its websites KitchenDaily.com and AOL Television. Ellentv.com will promote AOL content daily, providing links to other AOL sites and working on larger promotional deal with related content.

AOL Renews Search Ad Deal With Google

AOL said today it has signed a five-year search advertising deal with Google renewing its partnership with the search company that dates back to 2002.

Facebook Goes Back to the University, A New Spin on Online Charities
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Facebook has launched a "Universities on Facebook" page to "help students and campus organizations discover how to take full advantage of Facebook’s features to publicize events, distribute content, and foster community and school spirit."

The company has also acquired an interesting search patent for ranking based on click frequency.

Microsoft Co-Founder Sues Google, AOL, eBay, Facebook, Netflix, Yahoo, Apple, Etc.
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Microsoft co-founder Paul Allen has a company called Interval Licensing, and it is suing the following  eleven companies: AOL, Apple, eBay, Facebook, Google, Netflix, Office Depot, OfficeMax, Staples, Yahoo, and YouTube.

The claim, filed in the U.S. District Court of the Western District of Washington, alleges that these companies have infringed upon patents held by Interval. The patents in question include:

AOL Gives Parents Tool for Eavesdropping on Kids’ Social Networking
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AOL has released the results from a new survey, conducted by Nielsen, about parenting and social networking. The survey found that over half of children don’t knows all of their "friends" personally.

The survey also found that 76% of parents with kids on Facebook have "friended" their teenagers, while 29% of these teens would un-friend their parents if they were given the option. Heartwarming isn’t it? These kids are twice as likely to un-friend their mothers as opposed to their fathers.

AOL Canada Gets New General Manager

AOL has named Graham Moysey its General Manager for AOL Canada. In the past, he has served as the Senior Vice President and General Manager of Digital Media at Canwest Global Communications, Canada’s largest integrated media company. There, he was responsible for all revenue, product and digital strategies.

AOL To Expand Patch To 500 Sites

AOL said today it has launched 100 Patch local news sites and has plans to grow that number to 500 by the end of the year.

AOL plans to hire 500 journalists to support its Patch expansion and it will likely be the largest hirer of full-time journalists in the U.S. this year.

Facebook And AOL Consider Online Ad Deal
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Facebook and AOL are reportedly in discussions about a strategic alliance to improve their online advertising business.

The two companies have been in talks for a number of months that would allow Facebook to team with AOL in selling online advertisements, the New York Post said, citing three separate sources.

Lawmakers Question Yahoo, AOL And MySpace Over Online Tracking

U.S. representatives Ed Markey (D-Mass) and Joe Barton (R-Texas) sent a letter today to 15 companies identified in a recent Wall Street Journal investigation as installing consumer-tracking technologies to target users visiting these sites.

MapQuest Lets You Send Locations To Your Ford, Lincoln, or Mercury
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AOL’s MapQuest announced a partnership with Ford Motor Company today, in which MapQuest users will be able to search for destinations from the MapQuest site, and send them directly to their Ford, Lincoln, or Mercury vehicles (so long as they are equipped with the SYNC Traffic, Directions and Information service).

Is Quality Really in Jeopardy Because of Content Farms?
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So-called content farms draw a lot of criticism for a supposed lack of quality and some consider them a threat to quality on the web in general. We’re talking about entities like Demand Media, Associated Content, the new AOL, etc. (the definition of the term content farm itself is also debated).

AOL Revenues Drops 26% Year Over Year

AOL reported its Q2 earnings today, not quite living up to analysts’ expectations. Rather than just spit all of the numbers at you, I’ll just post the charts that AOL was kind enough to include in its announcement.

AOL Offers Former Google Offices To Startups
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AOL’s managed to tempt a number of employees away from Google over the past couple of years, with the list including names like Tim Armstrong, Caroline Campbell, Tim Castelli, Erin Clift, David Eun, Kristin Kovner, Jeff Levick, Jeff Reynar, and Maureen Sullivan.  Now, it looks like AOL will – with Google’s approval – take some office space, too.

Court Ruling Raises Fair Use Questions Around DRM
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Elecronista reports that a new court ruling could set a legal precedent to allow the bypassing of DRM for fair use purposes. "The decision could impact the media industry as it may allow breaking DRM for music, movies and other formats as long as the material isn’t pirated," says Electronista.

Google, Apple, Yahoo, AOL, Dell, HP, RIM, McAfee, Symantec, Siemens Sued Over Spam Filtering
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A few days ago, a Texas-based company called InNova Patent Licensing filed an infringement lawsuit against 36 well-known companies. The company claims to hold the patent on spam filtering, and appears to be resting on the notion that any company using spam filtering owes them.

Among the companies being sued are Google, Apple, AOL, Dell, HP, RIM, Yahoo, McAfee, Symantec, and Siemens. The list doesn’t stop at tech companies though. It also contains names like Frito Lay, Cinemark, J.C. Penney, Rent-A-Center, and Dr. Pepper.

AOL Launches New Mobile Portal and Android Apps
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AOL has launched a new smartphone portal at m.aol.com and 2 new Android apps. In fact, AOL specifically says that it’s increasing its focus on Android.

The smartphone portal is for HTML5-supporting smartphones, providing a touch-driven interface that allows for easy scrolling through articles and content, as well as location-based services for weather, movies, traffic, etc. There is also an app directory for users to find mobile apps, and it supports video content.

AOL Launches Advertising Hub For Politics
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AOL has launched AOL Advertising Politics hub aimed at campaigns, advocacy groups and companies looking to target audiences online.

Online display advertising has become a key factor for political campaigns. With the Supreme Court ruling earlier this year lifting the restrictions on political ad spending from corporations, companies can now join campaign and issue advocacy groups in influencing voters online. AOL hopes to capitalize on the upcoming November elections.

MapQuest Rolls Out New Look

AOL’s MapQuest has introduced a new look and feel that goes beyond maps and driving directions and focuses more on local search.

Starting today users can opt in via a link to try out the new MapQuest. The new redesign will replace the old version of MapQuest in about a month.

AOL Sells Market Research Firm DMS Insights to uSamp

Market research company uSamp has acquired DMS Insights (Digital Marketing Services) from AOL.

uSamp says it will combine with DMS to offer "best-in-class" online sample and panel management solutions, with the combined global panel reaching 2.7 million. The company notes that this includes an extensive Hispanic panel of over 100,000.

AOL and Mediabrands Partner on Retail Advertising

AOL and Interpublic Group’s Mediabrands (one of the largest buyers of retail advertising in the U.S. ) have announced a digital retail advertising partnership. The two companies plan to align their collective resources and announce a Retail Advisory Board in the coming weeks.