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All Posts Tagged Tag: ‘Advertising’

Facebook Improves Audience Network Ads

Facebook is sharing some numbers on the performance of Audience Network, the mobile ad network it launched last year, which lets developers show Facebook ads within their apps and advertisers reach people beyond the confines of Facebook itself. The company also introduced some new native ad templates for the network, as well as new native ad management tools and horizontal …

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Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile web browser or a mobile app. As you may know, the MRC works with other industry organizations (ANA, IAB and …

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Yelp Talks About Its Efforts In Ad Sales

Yelp released its Q1 earnings report on Wednesday, disappointing investors and sending its share price downward. The company did emphasize its rapid mobile growth. Another big focus of the company’s earnings call was on its salesforce. On its previous earnings call, Yelp had talked about beefing up its sales staff, saying it planned to increase sales headcount by 40% this …

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Is Facebook More Small Business-Friendly Than You Thought?

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental to them. Do you think Facebook can still be a valuable asset to small businesses despite the organic reach issue? …

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Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based on a survey of 305 buy-side professionals, who largely expect that greater investment in digital video will come from overall …

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Google’s Search Ad Revenue Growth Is Getting Uglier

It doesn’t look like things are improving for Google’s core search advertising business. There have been major concerns about it for a while now, and while Google’s latest earnings report doesn’t look too shabby on the surface, its growth rate is on a steady downward trajectory. BI Intelligence released this chart illustrating the decline in year-over-year growth over the course …

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Sheryl Sandberg On What Facebook Is Doing For Small Businesses

In recent months there have been a lot of articles written about how Facebook is hurting or “failing” small businesses. In November, Tech Times wrote that “Facebook is killing small business entrepreneurs”. Last month, Fast Company published an article called “How Facebook is Failing Local Businesses“. Are these stories exaggerated? It really depends on the business, but in general, probably. …

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Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

Spotify’s ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify’s turning to playlists to unlock users’ current moods, so advertisers can know if users are in chill mode or turn-up mode. The company has just announced playlist targeting for brands, set to kick off May 1. …

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Does Your Business Have The Time To Get Online Marketing Right?

The fewer people a business has, the harder it is to do marketing right. Most small and medium-sized businesses don’t think they have the time or knowledge to manage their digital media efforts effectively, according to a new report from Thrive Analytics. 77% said as much, while 70% wish they could take advantage of digital media to help them expand …

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Facebook CTRs Up A Whopping 260% Year-Over-Year [Report]

Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different types of ads and become less reliant on organic post reach, which has declined significantly for many of them. Nanigans released its Global Facebook Advertising Benchmark Report for Q1, which it says …

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Instagram Ads Getting More E-Commerce-Friendly?

Instagram is reportedly working on features that would make the service a better marketing platform for e-commerce businesses hoping to attract buyers. According to AdWeek, Instagram is running marketing campaigns with brands including Banana Republic that take users right to product pages. Apparently that’s just the tip of the iceberg, as “more sophisticated ads are in the works” including an …

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