All Posts Tagged Tag: ‘Advertising’

Facebook Tells Marketers About What Users Are Saying

Facebook announced that it is going to begin offering topic data to marketers in an effort to let businesses get a better idea of what people are saying about their products on Facebook, so they can better optimize their strategies. Would you, as a business, like to get ahold of this data? As a user, are you okay with Facebook …

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Twitter Lets Advertisers Reach ‘Partner Audiences’

Twitter announced a new offering for its advertisers, enabling them to reach people from audiences created by its Marketing Platform partners. Advertisers will be able to target Twitter Ads at users who have shown “powerful signals of intent” off of Twitter. “For example, by using a partner to provide the desired audience, an auto brand can connect with audiences that …

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Google Finally Launches AdWords App

Google launched a new AdWords app for Android on Wednesday, offering advertisers a way to manage campaigns on the go. It’s hard to believe Google is just now offering such an app, but better late than never, right? Advertisers can use the app to view and manage ad performance. It lets you view campaign stats, update bids and budgets, get …

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Instagram Just Gave Brands a New Photo Feature That Regular Users Would Love

Instagram is testing a new way for brands to deliver ads on the network, and it’s something that the average user would probably kill to have access to. The company has just announced a new format called Carousel ads. It lets brands add multiple photos to a single post, which users can cycle through by swiping left. The Carousel ads …

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Pinterest Ads Are Getting Better

With its Promoted Pins now available to advertisers, Pinterest is working on improving what its ads can do, as you’d expect. The most important thing an online ad can do is target the right people, so those advertisers will be happy to know that this is one area of focus for the company. Do you expect Pinterest’s ads to become …

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A Clearer Look At Mobile Ad Viewability

The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come into play it’s pretty much a big mess. There are organizations trying to change that, but in some cases, it’s …

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Twitter Advertisers Get New Conversion Tracking Features

Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags. The former lets advertisers view the sales that their Promoted Tweet campaigns drove. “If you’ve implemented our website tag already, you can make some simple changes to the tag to start collecting conversion …

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Google Expands Paid Search Into A New, Obvious Place

Google announced the launch of paid search results on Google Play, which will help app makers get their products discovered and help Google add another revenue source. Google is only making the offering available to a limited set of users at first (from a pilot group of advertisers). This will happen over the course of the coming weeks. “App discovery …

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Flash Continues To Die As Google Automatically Converts Ads

Google announced on Wednesday that it will start converting all Flash ads to HTML5 automatically. The company presents this as an opportunity for advertisers to access more inventory. In a post on Google+, Google says, “Over half of time spent online is now spent on mobile devices. This presents a tremendous opportunity for marketers to reach their customers throughout the …

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Is Facebook Secretly Listening to You to Target Ads?

Facebook knows you pretty well. In fact, I’d be willing to bet that Facebook knows more about what you like and how much you like it than many of your friends. Think about it. You’ve been dropping Facebook subtle and not-so-subtle hints for years. You casually “like” Netflix, The Big Lebowski, and AMC Theaters over the years? Facebook knows you …

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Ad Viewability Contention Rages On

If there’s one hot topic in online advertising in 2015, it’s viewability. It’s causing a lot of disagreements between advertisers and publishers, and it’s the subject of a great deal of confusion and chaos throughout the industry. What are your thoughts on the subject? What needs to be done? How do publishers need to adapt? Should advertisers be more patient? …

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Franchise SMBs To Spend 1/2 Of 2015 Ad Budgets Online

Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12 months ahead of the survey, which is up from $57,072 the year prior. On average, they spent 39.1% of their …

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