Google has put out a pair of new ads for its Search app for iOS, Android and Windows Phone. While the product being advertised is the Search app, it is really the Knowledge Graph and Voice Search features that Google …

Apple has just dropped two new iPhone 5 ads in time for the holiday shopping season. The first, “Turkey,” touts the iPhone’s Photo Stream feature – the ability to share sets of photos with a select group of friends and …

Facebook is a public company. Perhaps you’ve heard. For years, the social network has been a tremendous way for businesses to promote themselves and their products and services to customers and prospects for free, by way of Facebook Pages. There …

Twitter has partnered with Compete for another study that shows that exposure on Twitter is good for business. This time, they looked at Twitter’s effect on online shopping by analyzing 7,600 users and their purchasing behavior as it pertains to …

Trains are dangerous things. And if you’re not careful around them, you could end up dying in the dumbest way possible. That’s the message behind a new viral ad campaign for Melbourne, Australia’s Metro Trains. They’ve tapped a local artist …

Google announced some improvements to location targeting and location extensions in AdWords. For location targeting, advertisers can now target specific airports – over 350 of them. “With airport targeting, you can offer relevant, last-minute travel and entertainment opportunities, promote your …

Skype started running ads last year, even before it was acquired by Microsoft, but from the sound of it, they’re really just getting started. At the Monaco Media Forum today, Skype President Tony Bates announced the launch of Skype Ads …

Google announced this morning that it is now rolling out Google Shopping to more countries, after completing the transition in the U.S. on October 17. This, for those who haven’t kept up, is a move from a free “everyone can …

Google announced a new ad size for AdSense today: the 300X600. “As screens grow and web content continues to become richer, the format and capabilities of ad units continue to evolve as well,” says AdSense UI engineer Omer Gimenez Llach, …

Google’s plans for YouTube appear to be working out. Last year, Google invested $100 million into a set of new original channels to lure advertisers and make YouTube the monetization machine it always seemed like it should be. Advertisers are …

The Yahoo Bing Network has been rolling out in seven new markets in Europe and six in Latin America, bringing the total to 22 countries. “As we recently reported, search engine marketing continues to grow as a proportion of digital …

Google is rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive) in AdWords. Google is adding new columns …

In June, Facebook announced the Facebook Exchange. In September, it launched out of beta. According to the company, it is already doing better than Google. AdWeek ran a “sitdown” with Facebook sales chief Carolyn Everson and GroupM chief digital officer …

In case you missed it (like I did), Google put out this Chromebook ad a few days ago, making use of Slayer’s Raining Blood: Image via Geeks Of Doom

Bing announced that it will soon launch unique landing pages by match type for Bing Ads. “Want to assign a unique destination URL for each of your bidded keyword match types within the same ad group?” writes Pruitt, on the …

Twitter does not have the kinds of targeting capabilities Facebook has when it comes to advertising. Twitter simply does not know as much about its users as Facebook does. It’s not really the way Twitter operates. However, as the company …

This week, Apple unveiled a bunch of new products. One of them was a new Macbook Pro. The company has released a new ad for the machine, which it has just uploaded to YouTube. Here’s a look: Apple’s Phil Schiller …

Google had added some new features to DoubleClick Search Performance Bidding Suite, including ROAS support, weighted conversion support for Target Spend, and a Primary Constraint column. “We know that effective bid optimization starts with clearly defined goals,” the company says …

Google will be rolling out some changes to AdWords Conversion Optimizer and Enhanced CPC next month. These include new ad rotation defaults, a “rotate evenly” change, and eligibility for campaigns to switch to “Optimize For Conversions”. In a post on …

Google announced today that it has launched the ability to track iOS downloads that were driven by in-app display ad campaigns in AdWords. You could already track Android app downloads within AdWords, but this will make for a more complete …

Google just announced the general availability of DoubleClick Bid Manager, which is based on Invite Media, which Google acquired over two years ago. It’s fully integrated into the DoubleClick Digital Marketing platform. Have a look: “The last few years have …