eBay Adds Product Categories to Promoted Listings

StaffeCommerce & Retail, eCommNews

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Last year, eBay launched Promoted Listings, an ad format that enables sellers to get multi-quantity items in front of potential buyers in search results and only pay when the ad is clicked and the item is purchased.

The format has been available for the following categories: Health & Beauty, Musical Instruments & Gear, Toys & Hobbies, Home & Garden, Baby, Sporting Goods, Jewelry & Watches, Clothing, Shoes & Accessories, Cameras & Photo, Video Games & Consoles, Computers/Tablets & Networking, Consumer Electronics, and Cell Phones & Accessories.

The company just announced the addition of seven more categories that can now take advantage of Promoted Listings to boost visibility. These include: Antiques, Collectibles, Dolls & Bears, Pottery & Glass, Sports Mem, Cards & Fan Shop, Stamps, and Travel.

Sellers can have up to 500 listings per campaign, and can promote up to a third of their eligible inventory in the categories listed.

Starting on May 1, eBay is giving Anchor Stores subscribers $25 per quarter in credit to use toward Promoted Listings. The credits expire at the end of each quarter.