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Facebook Gives Advertisers Relevance Scores For Their Ads Facebook Gives Advertisers Relevance Scores For Their Ads

Facebook announced that it will start showing relevance scores as a visible metric in its ads reporting tools. The social network has always used the metric to deliver ads to users, but it hasn’t made the scores visible to the …

Auction Insights Launched For Bing Ads In All Markets Auction Insights Launched For Bing Ads In All Markets

Microsoft announced Auction Insights for the Bing Ads web user interface back in November. At the time, it was a U.S. only release. On Monday, the company announced that the feature is being expanded to all Bing Ads markets. The …

Yelp Is Beefing Up Its Sales Staff Yelp Is Beefing Up Its Sales Staff

Yelp released its earnings report for the fourth quarter and full year 2014 on Thursday, and as previously reported, the company grew its local advertising accounts by 48% over the course of 2014. Yelp execs discussed the progress of its …

Yelp Grew Local Advertising Accounts 48% Over 2014 Yelp Grew Local Advertising Accounts 48% Over 2014

Yelp just released its earnings report for the fourth quarter and full year 2014. Net revenue for the quarter grew 56% year-over-year as the company grew local advertising accounts by 48% to approximately 84,000. To be clear, Yelp considers local …

Instagram Videos Now Loop Continuously Instagram Videos Now Loop Continuously

There’s a new version of Instagram out, and with it comes a small but important change to videos. Videos on instagram will now auto-replay in your feeds. According to Instagram, this will not affect how much data the app uses. …

Twitter Advertising Just Got Easier For SMBs Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve …

Report Looks At Ad Viewability Trends, Fraud Report Looks At Ad Viewability Trends, Fraud

The viewability rate for publisher sourced ad inventory remained relatively unchanged at 52% during the fourth quarter, according to a new report from Integral Ad Science. Meanwhile, the level of ad fraud increased over the previous quarter, but still remained …

Google Touts Its Efforts To Combat Bad Ads Google Touts Its Efforts To Combat Bad Ads

Google released a new infographic looking at how it fought “bad advertising” on the web in 2014. If you’ll recall, Google released this video about how it makes ads safer back in 2012: The infographic is the latest look at …

Twitter’s Promoted Tweets Get Syndicated Twitter’s Promoted Tweets Get Syndicated

Twitter just announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. This is starting with Flipboard and Yahoo Japan. There’s no question that Internet users experience Twitter in many places beyond Twitter itself, so it …

Here’s How The Top Super Bowl Ads Played On Social Media Here’s How The Top Super Bowl Ads Played On Social Media

So, were you wondering which of last night’s Super Bowl ads got the most buzz on social media? Engagor has put together an infographic looking at the top five, as well as total Super Bowl ad mentions across Twitter and …

Facebook Grew Mobile Daily Active Users By 34% Over The Past Year Facebook Grew Mobile Daily Active Users By 34% Over The Past Year

Facebook just released its earnings report for the fourth quarter and full year. It posted a 58% increase in yearly revenue, and a 49% increase for the quarter. “We got a lot done in 2014. Our community continues to grow …

Facebook Ads Get Conversion Lift Measurement Facebook Ads Get Conversion Lift Measurement

Facebook announced a new way to measure conversion lift, giving advertisers a way to determine additional business results driven from people reached by Facebook ads on different devices. WIth conversion lift measurement, Facebook determines additional sales caused by seeing ads, …

DoubleClick Adds More Viewability Features DoubleClick Adds More Viewability Features

Earlier this month at the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they’ve added over 30 broadcasters, premium publishers, and major brands to Google Partner Select, the premium video service they …

Bud Light’s Super Bowl Ad Features Giant, Real-Life Pac-Man

If a Super Bowl ad with a slightly drunk bro getting chased by giant, lit-up ghosts inside a giant, lit-up real-life Pac-Man game, featuring generic EDM, with the sole prize of more bud light doesn’t scream America, 2015, then I …

Facebook Exchange (FBX) Is Apparently On The Way Out Facebook Exchange (FBX) Is Apparently On The Way Out

Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting …

Report Looks At Yahoo Firefox Deal’s Impact On Paid Search Report Looks At Yahoo Firefox Deal’s Impact On Paid Search

In November, Yahoo and Mozilla announced a new partnership, which would make Yahoo the default search experience in the Firefox browser beginning with version 34, which was released in early December. On Thursday, Merkle | RKG released its Digital Marketing …

Interactive Advertising Bureau Weighs In On Obama Proposals Interactive Advertising Bureau Weighs In On Obama Proposals

During Tuesday’s State of the Union Address, President Obama briefly touched on some proposals that may have an impact on the digital advertising industry. These include laws to combat cyber attacks and to protect the data of minors. Here’s the …

Twitter’s Latest Acquisition Could Help Advertisers Twitter’s Latest Acquisition Could Help Advertisers

Twitter announced that it has reached an agreement to acquire Bangalore-based ZipDial in an effort to make Twitter more accessible around the world. The company says the deal “significantly” increases its investment in India where Twitter is already seeing great …

Promoted Pins Are Really Good At Getting Clicks Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of …

Facebook Smartly Adds Warnings to Graphic Videos Facebook Smartly Adds Warnings to Graphic Videos

When it comes to dealing with violent and/or potentially offensive content, Facebook has made a lot of missteps. Now, the biggest social network in the world is looking to find a satisfactory medium between a completely hands-off approach and stifling …

Facebook: Video Is Taking Over, Up 75% in the Last Year Facebook: Video Is Taking Over, Up 75% in the Last Year

Facebook says the video party is in full swing and content creators (users, but more importantly – brands) should come join said party. Or if they’re already at the party, they should learn how to party harder. We already know …