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YouTube’s Ad-Free Subscription Offering Is on the Horizon YouTube’s Ad-Free Subscription Offering Is on the Horizon

Apart from Justin Bieber videos and comment trolls, ads are the most annoying thing about YouTube. But most of us have come to accept that we’re going to have to watch five, 15, or god forbid 30 seconds of an …

You Thought Brands Were Into Facebook Video Now… You Thought Brands Were Into Facebook Video Now…

As you know, Facebook video is booming, as is marketers’ interest in it. The company revealed earlier this year that the number of video posts per person increased 75% globally and 94% in the US over the course of one …

Here Are the Brands Using Instagram’s New Carousel Ads Here Are the Brands Using Instagram’s New Carousel Ads

Last month, Instagram announced a new ad unit called Carousel. It lets brands add multiple photos to a single post, which users can cycle through by swiping left. The Carousel ads also feature a link to a site of the …

Report: Social Networks Surpassed 2 Billion Users For First Time Last Year Report: Social Networks Surpassed 2 Billion Users For First Time Last Year

There’s a new report out from Strategy Analytics, which looks at the growth in usage and advertising spend across major social networks. One of the more interesting findings is that social network usage surpassed 2 billion users for the first …

Twitter Ads, Coming Soon to Your Profile Twitter Ads, Coming Soon to Your Profile

One of Twitter’s main goals – just like Facebook or any other social network – is the find that perfect balance between advertising and a pleasant user experience. That’s why the company is reportedly torn on whether or not to …

Study Looks At Marketer Perceptions of Mobile Ads Study Looks At Marketer Perceptions of Mobile Ads

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising, …

Pinterest Sees 20% Increase In Repinning From Home Feed, Where Ads Now Appear Pinterest Sees 20% Increase In Repinning From Home Feed, Where Ads Now Appear

Pinterest has been developing new machine learning models to improve its home feed, under the banner of “Pinnability”. “The more people Pin, the better Pinterest can get for each person, which puts us in a unique position to serve up …

Film Takes On Yelp Extortion Claims Film Takes On Yelp Extortion Claims

Well, it was probably only a matter of time. Someone is making a documentary about Yelp and its alleged “extortion” practices. It’s called Billion Dollar Bully, and it’s raising funds on Kickstarter as we speak. Would you be interested in …

Facebook Tells Marketers About What Users Are Saying Facebook Tells Marketers About What Users Are Saying

Facebook announced that it is going to begin offering topic data to marketers in an effort to let businesses get a better idea of what people are saying about their products on Facebook, so they can better optimize their strategies. …

Twitter Lets Advertisers Reach ‘Partner Audiences’ Twitter Lets Advertisers Reach ‘Partner Audiences’

Twitter announced a new offering for its advertisers, enabling them to reach people from audiences created by its Marketing Platform partners. Advertisers will be able to target Twitter Ads at users who have shown “powerful signals of intent” off of …

Google Finally Launches AdWords App Google Finally Launches AdWords App

Google launched a new AdWords app for Android on Wednesday, offering advertisers a way to manage campaigns on the go. It’s hard to believe Google is just now offering such an app, but better late than never, right? Advertisers can …

Instagram Just Gave Brands a New Photo Feature That Regular Users Would Love Instagram Just Gave Brands a New Photo Feature That Regular Users Would Love

Instagram is testing a new way for brands to deliver ads on the network, and it’s something that the average user would probably kill to have access to. The company has just announced a new format called Carousel ads. It …

Pinterest Ads Are Getting Better Pinterest Ads Are Getting Better

With its Promoted Pins now available to advertisers, Pinterest is working on improving what its ads can do, as you’d expect. The most important thing an online ad can do is target the right people, so those advertisers will be …

A Clearer Look At Mobile Ad Viewability A Clearer Look At Mobile Ad Viewability

The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come …

Twitter Advertisers Get New Conversion Tracking Features Twitter Advertisers Get New Conversion Tracking Features

Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags. The former lets advertisers view the sales that their Promoted Tweet campaigns drove. …

Google Expands Paid Search Into A New, Obvious Place Google Expands Paid Search Into A New, Obvious Place

Google announced the launch of paid search results on Google Play, which will help app makers get their products discovered and help Google add another revenue source. Google is only making the offering available to a limited set of users …

Flash Continues To Die As Google Automatically Converts Ads Flash Continues To Die As Google Automatically Converts Ads

Google announced on Wednesday that it will start converting all Flash ads to HTML5 automatically. The company presents this as an opportunity for advertisers to access more inventory. In a post on Google+, Google says, “Over half of time spent …

Is Facebook Secretly Listening to You to Target Ads? Is Facebook Secretly Listening to You to Target Ads?

Facebook knows you pretty well. In fact, I’d be willing to bet that Facebook knows more about what you like and how much you like it than many of your friends. Think about it. You’ve been dropping Facebook subtle and …

Ad Viewability Contention Rages On Ad Viewability Contention Rages On

If there’s one hot topic in online advertising in 2015, it’s viewability. It’s causing a lot of disagreements between advertisers and publishers, and it’s the subject of a great deal of confusion and chaos throughout the industry. What are your …

Franchise SMBs To Spend 1/2 Of 2015 Ad Budgets Online Franchise SMBs To Spend 1/2 Of 2015 Ad Budgets Online

Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12 …

Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity? Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and …