Google announced bulk uploads for ads and ad groups in AdWords today. “Imagine you download a report from the Ads tab and want to test different creatives in ad groups that are underperforming,” writes AdWords Product Manager Prashant Baheti. “You …

The U.S. Federal Trade Commission is considering opening up a new antitrust probe into Google’s businesses practices once again, according to reports. This one would not be into Google’s search business, but its display advertising business. Bloomberg cites sources who …

Twitter is letting loose a lot of new advertising and marketing offerings. Earlier this week, Twitter launched a new Lead Generation card for mareters. Today, the company announced the availability of TV ad targeting, which has been developed through its …

Kmart is killing it with the ads as of late. Last month, the retailer came out of left field and dropped a contender for funniest ad of year with “Ship My Pants.” Like that ad, Kmart’s new ad “Big Gas …

Twitter announced the launch of a new card for marketers today – the Lead Generation Card. Twitter cards, in general, let you attach media experiences to tweets, which link to your content. You can add a few lines of HTML …

On Monday, Yahoo announced that it has signed an agreement to acquire the massively popular social blogging platform Tumblr for $1.1 billion. Like most major Internet acquisitions, the move has proven controversial. Is this acquisition going to be good or …

You no doubt know by now that Yahoo announced that it has agreed to acquire Tumblr for $1.1 billion. Right from the start, CEO Marissa Mayer has said that the company will be looking into putting more ads into the …

Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner. “Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar. “In the past, you …

As you probably know by now, Yahoo is acquiring Tumblr. Why would they buy it if they weren’t going to monetize it? Tumblr users can expect some ads to be hitting their streams. “In terms of working together, Tumblr can …

Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, …

Google has released a couple of recent webinars regarding AdWords Enhanced Campaigns. As advertisers continue to adjust to the changes ahead of the complete transition, there is plenty to learn. These particular webinars deal with Google+ and Enhanced Campaigns and …

Online advertisers have been nervous the past few weeks as Mozilla moved forward with its plans to block third-party cookies by default in its Firefox browser. Some advertiser groups have even claimed that Mozilla’s policy will “undermine American small businesses.” …

At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features. The new AdMob includes smarter app promotion features. “Conversion Optimizer …

Google has sent a cease and disist letter to Microsoft for building a native YouTube app for Windows 8, and violating its terms of service in three areas. In the letter, Google explains, “It appears that the application: (1) allows …

Google has been full of announcements today as its developers conference, Google I/O, takes place. Not everything the company announced today came from I/O, however. For one, the company announced on its Inside AdSense blog that it has added dome …

How do you get people talking about your new brand of bug spray? For Orphea and their ad agency, all it took was a little creative thinking, a large billboard, and a sticky surface. All they had to do was …

A couple weeks ago, JC Penney put out an ad essentially begging customers to come back after alienating a third of them, and dropping holiday sales by 32%. The ad, which has since been set to private on YouTube, said, …

Funny videos of news anchors and weathermen losing their cool on television are nothing new on the Internet. Some might even say that they’re what makes the Internet worth using. No? Either way, they’re usually pretty funny. Reddit has unearthed …

It was revealed in March that Mozilla would start to disable third-party cookies by default in its Firefox browser. The non-profit says it’s only doing it to protect consumer privacy, but advertisers have hit back hard saying the policy will …

Audi’s latest ad is titled: “Zachary Quinto vs. Leonard Nimoy: “The Challenge”. This features the original Star Trek’s Spock (Nimoy) and the new Star Trek’s Spock (Quinto). As an added bonus, it also features Nemoy doing his Bilbo Baggins song.

Back in March, Facebook announced its alpha test for expanding real-time, cookie-based Facebook Exchange ads to the News Feed. Now, the company has announced that these ads have moved to beta. Now, additional businesses can scale their FBX efforts from …