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Twitter Forecast: Cloudy with a Certainty of Hyperlocal Weather Targeted Ads Twitter Forecast: Cloudy with a Certainty of Hyperlocal Weather Targeted Ads

In the near future, you can expect to see a new type of promoted tweet that’s appearing in your feed because it’s raining outside. Or because the forecast calls for a b-e-a-utiful weekend. Twitter has partnered with The Weather Company …

Will This Make Facebook Ads More Effective? Will This Make Facebook Ads More Effective?

The effectiveness of Facebook ads has been questioned time and time again. A few months ago, the topic picked up a great deal of momentum after a controversial video came out suggesting fake accounts were harming results. Forrester’s Vice President …

Instagram Ads Going Global ‘Later This Year’ Instagram Ads Going Global ‘Later This Year’

On the heels of what the company is calling a very successful ad rollout in the US, Instagram has announced that they plan on taking their new ads global very soon. According to Instagram, they will build on their “momentum” …

Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics

Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company announced that it was rolling out Promoted Pins from a group of big partner brands, but with the new test, businesses of any size …

Twitter Acquires Namo Media To Add Its Native Ad Tech To MoPub Twitter Acquires Namo Media To Add Its Native Ad Tech To MoPub

Twitter has acquired Namo Media, a native advertising company known for in-stream ad technology. It’s backed by Google Ventures, betaworks, Trinity Ventures, Andreessen Horowitz, and Susa Ventures as well as angel investors including Kevin Scott, Chung-Man Tam, Keith Coleman, Garrick …

Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time

Kenshoo announced a new offering called Intent-Driven Audiences (IDA), which it calls an “industry-first solution”. It matches clicks on paid search ads to audiences on Facebook in real time. Marketers can create Facebook Custom Audiences made up of those who …

Google Announces Partner Select Marketplace Google Announces Partner Select Marketplace

Google announced Google Partner Select, a new premium programmatic marketplace to connect publishers “investing in top-quality video” with brands that want to buy against it. The company says marketers are eager to buy against high quality video experiences, citing the …

Google Puts Knowledge Graph Info In Ads Google Puts Knowledge Graph Info In Ads

Google is testing a new feature for search ads, which includes links to popups that contain Knowledge Graph information. It appears to replicate a feature that Google already utilizes in organic results. This was launched in January: Typically, like most …

Twitter Makes $230 Million Ad Deal With Omnicom Twitter Makes $230 Million Ad Deal With Omnicom

Omnicom announced that it has entered a two-year deal with Twitter worth $230 million to integrate its programmatic ad buying network Accuen with Twitter’s MoPub exchange. The Wall Street Journal, which appears to have gotten an exclusive on the news, …

Strata Survey Looks At Agency Ad Trends Strata Survey Looks At Agency Ad Trends

Strata has a new report out finding that, unsurprisingly, Facebook leads social media in advertising by agencies, with 86% saying they will likely use the platform in client campaigns. YouTube is in second place with 62% followed by Twitter at …

Twitter Wants You to Casually Share Promoted Videos in Your Tweets Twitter Wants You to Casually Share Promoted Videos in Your Tweets

Twitter has always wanted tweets to include more media–whether that be photos, videos, or links to articles through Twitter Cards. Not only does it make for a more robust Twitter experience, but it paves the way for sponsored content. You …

Google Changes Call-To-Action Video Ads, Video Ad Reporting Google Changes Call-To-Action Video Ads, Video Ad Reporting

Google revealed a new look for call-to-action overlays on YouTube videos, which apply to both desktop and mobile devices. They’re trading in two lines of text in favor of a single-line call-to-action. This gives more real estate to the video …

Happy Meal Mascot for McDonald’s is Nicknamed “McScary”

Have you always thought that Ronald McDonald was a bit on the creepy side? If so, you aren’t alone, and now it appears that McDonald’s has taken creepy to a new level with their new Happy Meal mascot named “Happy.” …

Bing Ads Report Suite Gets New Geo Location Report Bing Ads Report Suite Gets New Geo Location Report

The Bing Ads Report suite and API now features a new geographical location report. This had apparently been an highly requested feature. “In response to your feedback, we’ve redesigned how location information is displayed in the report to show you …

Facebook Extends Video Ads Into More Countries Facebook Extends Video Ads Into More Countries

Facebook announced that it is introducing its Premium Video Ads in Australia, Brazil, Canada, France, Germany, Japan, and the UK with a limited number of advertisers. These ads have been tested in the U.S. since December. The ads begin playing …

McDonald’s Creepy Ass New Mascot Unveiled on Twitter McDonald’s Creepy Ass New Mascot Unveiled on Twitter

Despite the fresh, new, hipster look that Ronald McDonald unveiled last month–he’s still a creepy-ass clown. There’s really no getting around that. Has there every been a time when Ronald McDonald didn’t give off a probable-sex-dungeon vibe? Well, move over …

Facebook Reportedly Makes $500 Million Ad Deal Facebook Reportedly Makes $500 Million Ad Deal

Facebook has entered into a multi-year advertising partnership with Publicis Groupe, according to a report from AdAge. It’s said to be worth about $500 million. The report includes this quote from Laura Desmond, CEO of Starcom MediaVest Group which led …

BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018 BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a …

Yahoo Launches New Native Ads Yahoo Launches New Native Ads

Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.” “These new ad formats can deliver deep user engagement and drive improved recall, intent and favorability for …

Pinterest Rolls Out Next Phase Of Promoted Pins Pinterest Rolls Out Next Phase Of Promoted Pins

Pinterest announced Monday that it is rolling out the next phase of its Promoted Pins ad product. The company began testing them last fall. Pinterest is currently working with a small group of brands including: ABC Family, Banana Republic, Expedia, …

Google Has A New ‘Guide To Keywords’ Google Has A New ‘Guide To Keywords’

Google has released a new “guide to keywords” for AdWords advertisers. It includes best practices for keyword targeting in search campaigns. “As people search for things on Google, advertisers target those searches, or queries, using keywords,” says Matt Lawson, Director …