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Facebook Grew Mobile Daily Active Users By 34% Over The Past Year Facebook Grew Mobile Daily Active Users By 34% Over The Past Year

Facebook just released its earnings report for the fourth quarter and full year. It posted a 58% increase in yearly revenue, and a 49% increase for the quarter. “We got a lot done in 2014. Our community continues to grow …

Facebook Ads Get Conversion Lift Measurement Facebook Ads Get Conversion Lift Measurement

Facebook announced a new way to measure conversion lift, giving advertisers a way to determine additional business results driven from people reached by Facebook ads on different devices. WIth conversion lift measurement, Facebook determines additional sales caused by seeing ads, …

DoubleClick Adds More Viewability Features DoubleClick Adds More Viewability Features

Earlier this month at the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they’ve added over 30 broadcasters, premium publishers, and major brands to Google Partner Select, the premium video service they …

Bud Light’s Super Bowl Ad Features Giant, Real-Life Pac-Man

If a Super Bowl ad with a slightly drunk bro getting chased by giant, lit-up ghosts inside a giant, lit-up real-life Pac-Man game, featuring generic EDM, with the sole prize of more bud light doesn’t scream America, 2015, then I …

Facebook Exchange (FBX) Is Apparently On The Way Out Facebook Exchange (FBX) Is Apparently On The Way Out

Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting …

Report Looks At Yahoo Firefox Deal’s Impact On Paid Search Report Looks At Yahoo Firefox Deal’s Impact On Paid Search

In November, Yahoo and Mozilla announced a new partnership, which would make Yahoo the default search experience in the Firefox browser beginning with version 34, which was released in early December. On Thursday, Merkle | RKG released its Digital Marketing …

Interactive Advertising Bureau Weighs In On Obama Proposals Interactive Advertising Bureau Weighs In On Obama Proposals

During Tuesday’s State of the Union Address, President Obama briefly touched on some proposals that may have an impact on the digital advertising industry. These include laws to combat cyber attacks and to protect the data of minors. Here’s the …

Twitter’s Latest Acquisition Could Help Advertisers Twitter’s Latest Acquisition Could Help Advertisers

Twitter announced that it has reached an agreement to acquire Bangalore-based ZipDial in an effort to make Twitter more accessible around the world. The company says the deal “significantly” increases its investment in India where Twitter is already seeing great …

Promoted Pins Are Really Good At Getting Clicks Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of …

Facebook Smartly Adds Warnings to Graphic Videos Facebook Smartly Adds Warnings to Graphic Videos

When it comes to dealing with violent and/or potentially offensive content, Facebook has made a lot of missteps. Now, the biggest social network in the world is looking to find a satisfactory medium between a completely hands-off approach and stifling …

Facebook: Video Is Taking Over, Up 75% in the Last Year Facebook: Video Is Taking Over, Up 75% in the Last Year

Facebook says the video party is in full swing and content creators (users, but more importantly – brands) should come join said party. Or if they’re already at the party, they should learn how to party harder. We already know …

CES: Google Is Making Video Ad Reporting Better CES: Google Is Making Video Ad Reporting Better

At the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they’ve added over 30 broadcasters, premium publishers, and major brands to Google Partner Select, the premium video service they launched last year. …

Yahoo To Announce New Ad Platform For Flurry [Report] Yahoo To Announce New Ad Platform For Flurry [Report]

Yahoo is reportedly planning on launching a self-serve ad platform that would enable marketers to advertise across Flurry, the mobile app network it acquired last year. This is according to a report from The Information, which says: In the past …

Oracle Announces Datalogix Acquisition Oracle Announces Datalogix Acquisition

Oracle announced that it’s acquiring consumer data collection company Datalogix, which currently aggregates and provides data for over $2 trillion of consumer spending from 1,500 data partners. This data is used to provide ad targeting. Datalogix is already in use …

Google Adds Store Visit Conversions To Estimated Total Conversions Google Adds Store Visit Conversions To Estimated Total Conversions

Google announced that it will be rolling out store visit measurement to advertisers in the U.S. as an enhancement to Estimated Total Conversions, which it launched last year. Estimated Total Conversions is designed to show advertisers the conversions they see …

Internet Ad Revenues Had A Record Quarter Internet Ad Revenues Had A Record Quarter

The Interactive Advertising Bureau (IAB) and PwC have released their latest figures on Internet advertising revenues, looking at the third quarter. According to their findings, U.S. revenues hit $12.4 billion, making it the the highest quarter on record. Earlier this …

Instagram Destroys Twitter in Brand Engagement, Says Report Instagram Destroys Twitter in Brand Engagement, Says Report

Brands looking to cultivate a robust social media following should be putting a lot of their time into Instagram, according to recent data. Socialbakers says that brand engagement on Instagram is blowing Twitter out of the water. In fact, the …

Twitter Adds Mobile Targeting Options Twitter Adds Mobile Targeting Options

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices. Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, …

Twitter Reportedly Torn on Autoplay Videos Twitter Reportedly Torn on Autoplay Videos

Whether you’re a marketing-minded person who thinks that Twitter is a perfect place for autoplay video ads or a user who absolutely hates the sound of that – you have people inside the company that agree with you. In fact, …

IAB Gives Guidance On Ad Viewability IAB Gives Guidance On Ad Viewability

The Interactive Advertising Bureau (IAB) released its “State of Viewability Transaction 2015″ report aimed at offering guidance on how to manage the “shift of digital media’s ‘audience currency’ to 100 percent viewability.” Right now, it says, 100% viewability measurement simply …

Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers …