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YouTube Gives Channels Free Advertising With Fan Finder YouTube Gives Channels Free Advertising With Fan Finder
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YouTube announced the launch of the new Fan Finder ad creation tool today aimed at helping video creators introduce their channels to new fans via TrueView video ads. Creators can create a video introducing their channel to prospective fans, and …

Xbox One Gets A Wonderful TV Spot

The Xbox One is set to release in just under two weeks on November 22. As such, Microsoft is now starting its marketing machine to make sure everybody knows the next generation of Xbox is almost here. In the first …

Study: Most Herbal Supplements Contain No Herbs Study: Most Herbal Supplements Contain No Herbs

The New York Times noted a study last week from a Canadian research team claiming roughly three out of four herbal supplements contain little more than weeds or powdered rice. The research team used a test called DNA barcoding, which …

Google Shopping & Google Trusted Stores Expand To More Of The World Google Shopping & Google Trusted Stores Expand To More Of The World
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In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. …

Facebook Offers Marketers Twice As Many Partner Categories Facebook Offers Marketers Twice As Many Partner Categories

Facebook announced today that it has doubled the number of Partner Categories available in Power Editor from 500 to 1,000. “These new categories can help marketers reach people who might be interested in their products and services for the upcoming …

Google Launches ‘Search Network with Display Select’ Ad Campaign Type Google Launches ‘Search Network with Display Select’ Ad Campaign Type

Google has launched a new campaign type called Search Network with Display Select, which lets advertisers get in front of users on Google itself and other sites. “Search Network with Display Select extends the reach of your search campaigns to …

Instagram Ads Are Finally Here, For Real Instagram Ads Are Finally Here, For Real
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About a month ago, Instagram finally pulled the trigger and announced that the photo-centric social network was finally getting ads – er, Sponsored Posts. It shouldn’t have been a surprise to anyone. Facebook surely didn’t buy the company for close …

Netflix Targets Kids In UK With New Ad Netflix Targets Kids In UK With New Ad

Over the past year or so, Netflix has been greatly increasing its focus on kids. This continues with a new ad the company has just released targeting kids in the UK, called Netflix Kids Takeover: In the ad, Netflix plays …

Bing Hero Ads: Microsoft’s Answer To Those New Google Branded Search Ads? Bing Hero Ads: Microsoft’s Answer To Those New Google Branded Search Ads?

Last week, there was a lot of talk about a new ad format Google is testing that essentially places a banner-like graphic near the top of a search results page when the user searches for that brand. While Google indicated …

Instagram Use Among Top Brands Skyrockets Instagram Use Among Top Brands Skyrockets

According to a report from social media analytics company Simply Measured, Instagram is fast becoming one of the hottest networks around for major brands to engage with customers. As of now, 71 of the top 100 brands are using Instagram. …

Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads
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Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA). “Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales …

E-Cigarette Ad Pops Up Inside Kids iPad Game E-Cigarette Ad Pops Up Inside Kids iPad Game
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If you asked the world’s second-largest tobacco company about their new marketing strategies, I’m going to assume that they wouldn’t include running ads in kids apps in their response. Nevertheless, an ad for Vype, the first e-cigarette marketed by British …

Here’s What an Instagram Ad Will Look Like Here’s What an Instagram Ad Will Look Like

They’re coming. Sponsored posts, or as you and I like to call them, “ads,” are on the way to your Instagram feed. Baby’s gotta monetize, and the Facebook-owned Instagram is finally pulling the trigger. Today, the company is giving us …

Google Gives Businesses New Offers Creation Tool Google Gives Businesses New Offers Creation Tool

Google has announced the launch of an updated tool for businesses in the United States to quickly and easily create offers for Google Offers, and get them live on Google Maps and other Google products. The tool allows businesses to …

Is This A Promise Google Should Be Breaking? Is This A Promise Google Should Be Breaking?
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Brands may soon be getting even more love from Google as the company is reportedly testing big banner-style imagery on ads on brand-specific search results pages. Do you think these visually-branded ads on search results pages would improve the search …

Bryan Cranston’s First Post-Breaking Bad Gig Is…an iPad Air Ad Bryan Cranston’s First Post-Breaking Bad Gig Is…an iPad Air Ad
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“It’s an extremely simple tool, but also extremely powerful. It can be used to start a poem, or finish a symphony. It has transformed the way we work, learn, create, and share…it’s used by scientists, artists, and scholars, and students…” …

Now Google Ad Extensions Will Have A Direct Impact On Rank Now Google Ad Extensions Will Have A Direct Impact On Rank
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You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made …

Yahoo Microsoft ‘Search Alliance’ Encounters More Friction Yahoo Microsoft ‘Search Alliance’ Encounters More Friction

More friction between Microsoft and Yahoo regarding the two companies’ “Search Alliance” has been made public thanks to court documents obtained by Reuters. The two companies have been having a quiet legal battle about rolling out Microsoft’s Bing search technology …

Facebook Launches Video, CPA Bidding For Mobile App Ads Facebook Launches Video, CPA Bidding For Mobile App Ads
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A year ago, Facebook launched mobile app install ads, and today, they get video support and the ability for developers to set cost per action bids. Video ads will appear in the mobile news feed when the user clicks the …

Apple’s Gold iPhone 5s Ad Is Heavy on the…Gold Apple’s Gold iPhone 5s Ad Is Heavy on the…Gold

If you were watching NFL football yesterday, you may have seen a brand new ad from Apple. The company unveiled its first ever ad for the new gold iPhone 5s during the broadcasts, called “Metal Mastered,” and it’s heavy on …

Google Changes Location Targeting For International Search Google Changes Location Targeting For International Search
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Google announced some coming changes to location targeting in AdWords, particularly for international searches. Beginning November 11th, advertisers using the default or “location of interest” setting will be able to show ads to people by taking into account the location …