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Twitter Has Acquired Trendrr Twitter Has Acquired Trendrr

Trendrr announced today that it has been acquired by Twitter. Trendrr is a company that fits right in with all the TV and advertising-related efforts Twitter has been focusing on lately, as it claims to “harness the power of real-time …

Google Launches Cross-Account Conversion Tracking & Search Funnels For AdWords Google Launches Cross-Account Conversion Tracking & Search Funnels For AdWords
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Google announced on Monday that it is launching cross-account conversion tracking and search funnels for AdWords, as the first in a series of new features it will be rolling out over the course of the coming months. If you have …

Are You Getting More Out Of Paid Search Than From SEO? Are You Getting More Out Of Paid Search Than From SEO?
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As you’ve probably found out, getting your content seen in Google’s organic listings is not as easy as it used to be. It’s no wonder that businesses are getting more out of paid listings than they are organic search traffic. …

iTunes Radio Will Reportedly Be Available Next Month iTunes Radio Will Reportedly Be Available Next Month

Apple finally unveiled iTunes Radio back at its Worldwide Developers Conference in June after months (if not years) of rumors that the company would launch such a service. At the time, Apple did not give a release date, but said …

Kids Remain Focal Point Of Netflix Marketing Kids Remain Focal Point Of Netflix Marketing

Netflix has released yet another ad pushing its Netflix Kids offering with a new YouTube upload “Netflix ‘Supplies’ Ad Spot”. “Everyone remembers building a pillow fort as a kid. Now imagine you could take Netflix inside!” the company says in …

People’s Court’s Judge Milian ‘Horrified’ By Business Owner’s Yelp Story People’s Court’s Judge Milian ‘Horrified’ By Business Owner’s Yelp Story
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Yelp is looking for increased user trust as it recently announced more consumer alerts aimed at letting users know about businesses who have been caught with fake reviews. Businesses, on the other hand, continue to voice their frustration with the …

Google Launches New ‘DoubleClick Studio Layouts’ Rich Media Ad Tool Google Launches New ‘DoubleClick Studio Layouts’ Rich Media Ad Tool

Google’s DoubleClick has announced the launch of a new tool, which it says will let you build rich media ads in minutes, and get them live in hours. After testing the tool with partners, Google is now launching it to …

New AdWords Editor Lets You Manage Upgraded Sitelinks New AdWords Editor Lets You Manage Upgraded Sitelinks
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Google announced that the latest version of AdWords Editor is now available for download. This version supports upgraded sitelinks for enhanced campaigns. With the new version, available here, you can view and manage sitelinks and settings. This includes device preference. …

Got An Hour To Spare To Get More Out Of Your Google Search Ads? Got An Hour To Spare To Get More Out Of Your Google Search Ads?
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Google thinks you can be getting more out of your search campaigns with Remarketing Lists for Search Ads (RLSA). Google launched RLSA out of beta in June, making the feature available to all advertisers using Enhanced Campaigns. Now, the company …

Facebook’s Video Ads Are Going to Annoy You, Zuck Knows This, and He’s Working on Making Them Less Intrusive Facebook’s Video Ads Are Going to Annoy You, Zuck Knows This, and He’s Working on Making Them Less Intrusive
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Facebook is going to launch video ads in your news feed before the end of the year – that’s pretty much inevitable. And it seems that the main thing preventing the company from launching them right now is the fear …

Google Makes Video Advertising Easier Google Makes Video Advertising Easier
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Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clutter, and focuses on the key components of the advertiser’s first video ad …

New Google Maps Ads Come With New Click Type New Google Maps Ads Come With New Click Type

Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something. The ads include a title, ad text and a …

Twitter Now Measures Tweet Impact On Offline Sales Twitter Now Measures Tweet Impact On Offline Sales

Twitter is making new efforts to measure the impact of Twitter advertising campaigns on offline sales. The company has partnered with Datalogix to do so. Twitter announced a new capability it is providing called “offline sales impact,” which it says …

AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet
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AOL just announced that it is acquiring Adap.tv for $405 million ($322 million in cash and about $83 million in stock). As some have pointed out, this is the biggest acquisition the company has made since Tim Armstrong took over …

Peyton & Eli Manning Rap, Mock Alexander Graham Bell’s Death In New DirecTV Ad Peyton & Eli Manning Rap, Mock Alexander Graham Bell’s Death In New DirecTV Ad
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DirecTV has a new “Football on Your Phone” ad out today, and it features the Manning brothers rapping about just that. As one who would fully expect for this to be incredibly unfunny, I have to admit I was pleasantly …

Google Adds New Performance Comparison Feature To AdWords Google Adds New Performance Comparison Feature To AdWords

Google announced on Monday that it is rolling out a new AdWords feature that lets advertisers compare metrics across different time periods by putting data into AdWords tables. The new feature comes in the form of expandable columns, available when …

Google Launches AdSense Mobile Apps Google Launches AdSense Mobile Apps
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Google has released a new AdSense app for Android and iOS. The description says, “The Google AdSense app provides an easy way to access key data from your AdSense account. Access reporting features anywhere, directly from your mobile phone. The …

Google Kills 3 Ad Tools, But Adds Functionality To Display Planner Google Kills 3 Ad Tools, But Adds Functionality To Display Planner
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Google announced on Friday that it is integrating its Contextual Targeting Tool, Placement Tool and Google Ad Planner into the new Google Display Planner, its research and planning tool launched back in April. With that, the three tools will be …

Google Launches Responsive Ad Units For AdSense Google Launches Responsive Ad Units For AdSense

Google announced on Wednesday that it is launching responsive ad units for AdSense in beta. The units enable publishers to support multiple devices with responsive design web pages by letting them specify the size of the ad that will be …

AdBlock Plus Vows To Block Facebook Video Ads AdBlock Plus Vows To Block Facebook Video Ads
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As previously reported, Facebook video ads are on the way, with Facebook expected to charge between $1 million and $2.5 million for an ad to run for a single day. Facebook has been working on video ads for months, but …

Facebook Hoax Claims Users Have a Say in New Video Ads Facebook Hoax Claims Users Have a Say in New Video Ads

Video ads are likely coming to your news feed, and despite what a popular hoax message is telling you, they’re not going to be as bad as you think and you definitely don’t have a say in whether or not …