We have extensively covered the patent war between Facebook and Yahoo in the past. The fight was going to have no winners and looked to just drag on as both companies accused each other of incriminating patent infringement. Thankfully, it …

In order to help marketers to amass more clicks from targeted ads, Microsoft adCenter has announced a new feature today called Ad Rotation. The new tool will allow advertisers to select from two ad-serving options so you can either rotate …

If you’ve been following issues regarding online privacy for the past year or so, you most likely have read or heard people talking about Do Not Track, the proposed utility that permits internet users to indicate to third-party data collectors …

Facebook ads don’t work, General Motors boldly proclaimed days before the social networking site’s much-heralded IPO. The car manufacturer’s declaration, coupled with their decision to end their advertising campaign, is thought by many to have played a role in Facebook’s …

It must be tough to be Doug Pitt. I mean, your brother is one of the biggest movie stars of all time, and not just because of his (admittedly impressive) looks. He’s a legitimate, well-respected actor who’s also an international …

Although Facebook’s stock price has slowly crept back over $31, its low point last month of $25.52 (after opening at $38) reflected a declining confidence in Facebook’s ability to monetize. And after General Motors publicly yanked all of its ad …

You have to wonder at what point Google is just trying to get Microsoft’s goat when it comes to making purchases or if Google really is honestly trying to stay ahead of the pack. Case in point: Yahoo. Last year, …

A few months ago, Apple debuted a couple of new iPhone 4S ads that centered around the use of Siri and featured the high-powered celebrity presences of Samuel L. Jackson and Zooey Deschanel. Jackson used Siri to help prepare dinner, …

With all the social media hype around Facebook, Twitter, and Pinterest, online forums are not usually at the top of the list. Ironically though, they are at the very root of social media. They may not get as much attention …

Just days before the big Facebook IPO, the company was hit with a rather embarrassing blow from another well-known American company. General Motors announced that they were yanking all of their paid ads from Facebook, saying that they weren’t sure …

With Facebook’s stock price making a slow recovery following the spectacular disaster that was the social network’s IPO, the company is reportedly looking to beef up its revenue. Facebook is reportedly in talks with TV executives on monetizing Facebook’s “Like” …

Google announced today that it’s rolling out a new targeting option for Google Display Network advertisers. The new option, for Flexible Reach, will appear in Networks and Devices in the Settings tab in AdWords. “Flexible reach enables you to fine-tune …

When the country and, really, the world is descending into an economic sinkhole, you have to play your hand carefully when it comes to how you try to gin up some business and stay afloat. Typically, you’ll see companies shake …

Google is launching a new [x] button on some of its display ads over the next several weeks. Much like display ads on Facebook, the user will stop seeing ads from that campaign, once the [x] is clicked. It’s unclear …

Google announced today that it’s making a change to how some clicks coming from Google appear in traffic logs and web analytics software, though Google Analytics itself will not be affected by the change. There are now three possible referrers. …

Most of us probably don’t pay too much attention to the hotlinks that accompany several digital ads we see in tablet editions of the magazines we read, but for all that we ignore them advertisers are being charged a pretty …

Google announced the launch of a new report in Doubleclick for Advertisers/Agencies. It’s called Path To Conversion, and it’s available to customers who are already getting the E2C (Exposure To Conversion) report. According to Google, the Path To Conversion report …

Facebook advertising is on a lot of minds these days, which naturally means that it’s also under a bit more scrutiny. Maybe it’s because of this, or maybe they just felt like it was a proper thing to do – …

A few days before the big Facebook IPO back in May, the news broke that General Motors was yanking nearly $10 million worth of paid ads from the network, basically saying that they don’t work (that blow was later softened). …

It’s no secret that most consumers aren’t exactly fond of online ads, especially pop-up ones. While there are some very “bad ads” that could result in serious damage to consumers, a lot of online advertisements are perfectly safe and actually …

So much of what gets said about Facebook these days revolves around what the company is worth, what Mark Zuckerberg is worth, what other Facebookers are worth; or, since the company’s hilariously bad initial public offering, the public conversation has …