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All Posts Tagged Tag: ‘Advertising’

Facebook: Video Is Taking Over, Up 75% in the Last Year

Facebook says the video party is in full swing and content creators (users, but more importantly – brands) should come join said party. Or if they’re already at the party, they should learn how to party harder. We already know that Facebook serves, on average, over a billion video views per day – almost one per user. Here are some …

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CES: Google Is Making Video Ad Reporting Better

At the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they’ve added over 30 broadcasters, premium publishers, and major brands to Google Partner Select, the premium video service they launched last year. Second, they’re rolling out viewability reporting across their ad platforms. The Google Partner Select Marketplace is a programmatic marketplace for …

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Yahoo To Announce New Ad Platform For Flurry [Report]

Yahoo is reportedly planning on launching a self-serve ad platform that would enable marketers to advertise across Flurry, the mobile app network it acquired last year. This is according to a report from The Information, which says: In the past few months, the company has been aggressively hiring for its mobile ads team ahead of a planned revamp of its …

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Oracle Announces Datalogix Acquisition

Oracle announced that it’s acquiring consumer data collection company Datalogix, which currently aggregates and provides data for over $2 trillion of consumer spending from 1,500 data partners. This data is used to provide ad targeting. Datalogix is already in use by 82 of the top 100 advertisers in the U.S. as well as 7 of the top 8 digital media …

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Google Adds Store Visit Conversions To Estimated Total Conversions

Google announced that it will be rolling out store visit measurement to advertisers in the U.S. as an enhancement to Estimated Total Conversions, which it launched last year. Estimated Total Conversions is designed to show advertisers the conversions they see immediately, like online sales, in addition to an estimate of conversions that will likely take multiple devices to complete. Store …

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Internet Ad Revenues Had A Record Quarter

The Interactive Advertising Bureau (IAB) and PwC have released their latest figures on Internet advertising revenues, looking at the third quarter. According to their findings, U.S. revenues hit $12.4 billion, making it the the highest quarter on record. Earlier this year, online ad revenues overtook TV ad revenues for the first time. The first half of the year saw digital …

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Instagram Destroys Twitter in Brand Engagement, Says Report

Brands looking to cultivate a robust social media following should be putting a lot of their time into Instagram, according to recent data. Socialbakers says that brand engagement on Instagram is blowing Twitter out of the water. In fact, the average engagement per post for the top 25 most-engaged brands in 50 times greater on Instagram than it is on …

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Twitter Adds Mobile Targeting Options

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices. Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, mobile manufacturers, app marketers, and other verticals. “Advertisers across verticals can create carrier-targeted campaigns that align with their preferred demographic,” …

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Twitter Reportedly Torn on Autoplay Videos

Whether you’re a marketing-minded person who thinks that Twitter is a perfect place for autoplay video ads or a user who absolutely hates the sound of that – you have people inside the company that agree with you. In fact, the decision-makers at Twitter are split on whether or not to take the next step in video and autoplay them …

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IAB Gives Guidance On Ad Viewability

The Interactive Advertising Bureau (IAB) released its “State of Viewability Transaction 2015″ report aimed at offering guidance on how to manage the “shift of digital media’s ‘audience currency’ to 100 percent viewability.” Right now, it says, 100% viewability measurement simply isn’t possible. Instread, it recommends 70% as the best threshold for buyers and sellers. 2015, it says, will be a …

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Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers and address missed opportunities, especially throughout the holidays.” Google recently announced the launch of impression share by device in the …

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Google Makes Mobile Lightbox Ads Available Globally

Google recently announced it would bring its Lightbox ad format to mobile devices. They’re now available to AdWords advertisers globally. “With Lightbox ads, it’s easy to use existing creative assets to create beautiful, engaging ads that look great on any screen size,” says Google’s James Beser. “These ads pull assets from your YouTube channel, can use uploaded images, or your …

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