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Robert Downey Jr. Is the New Face of HTC [REPORT] Robert Downey Jr. Is the New Face of HTC [REPORT]

Taiwanese smartphone maker HTC is looking to boost slumping sales by hiring some Hollywood firepower to pitch its products. Bloomberg reports that the struggling company has hired actor Robert Downey Jr. for a two-year marketing deal to promote the brand …

Twitter May Be Prepping Tighter Geo-Targeted Ads Twitter May Be Prepping Tighter Geo-Targeted Ads

Twitter currently allows marketers who send out promoted tweets to target users based on their interests, gender, device, and even keywords. Twitter also has some form of geo-targeting – but it’s not too specific. Twitter only lets promoted tweeters target …

Instagram Video Is Already Being Used By Brands Instagram Video Is Already Being Used By Brands

Instagram just got finished showing off its new video features at the big “Facebook event,” and brands are already using it for marketing purposes. Sam Biddle at Gawker’s Valleywag writes, Instagram creator Kevin Systrom is unveiling video for Instagram literally …

Facebook Has One Million Active Advertisers Facebook Has One Million Active Advertisers

Facebook has revealed that it now has over a million active advertisers. It’s unclear exactly when the company hit this milestone, but it dropped the stat in an update in its newsroom, titled, ‘One million Thank Yous“. “Over the past …

Microsoft Makes A Few Advertising Announcements At Cannes Lions Microsoft Makes A Few Advertising Announcements At Cannes Lions

Microsoft has some advertising news today out of Cannes Lions. Last year at Cannes, Microsoft Advertising’s Yarn announced it would be working in partnership with creative agencies and brands on some new ad experiences. Today, they announced a new wave …

Yelp Adds Feature To Let Customers Pay Businesses Yelp Adds Feature To Let Customers Pay Businesses

Yelp announced the launch of a new feature for business owners today, which lets them encourage actual transactions from customers right from Yelp. Yelp says it will help business owners “close the loop” between customers discovering them on Yelp and …

Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm

Adobe has released a new report analyzing Google’s Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks at data from the past three months, and found that Google CPCs have increased by 6%, among other …

Facebook Launches Improvements To Page Post Link Ads Facebook Launches Improvements To Page Post Link Ads
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Facebook just announced a few more updates to its efforts to “simplify” its ad products. The company recently revealed that it plans to cut down its existing ad units by more than half. More on that here. Even since that …

Facebook Is Killing Its Sponsored Search Results Facebook Is Killing Its Sponsored Search Results
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Facebook is getting rid of sponsored search results as it cuts down on the available number of ad units. Facebook has been giving news outlets the following statement: In keeping with the goal of streamlining our ad products, starting in …

Is The Facebook Hashtag A Game-Changer In Marketing? Is The Facebook Hashtag A Game-Changer In Marketing?
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There have been rumors that Facebook would launch functional hashtags for quite some time, but on Wednesday, these became a reality, as Facebook announced that hashtags will now be clickable. The feature is currently in the process of rolling out. …

Facebook Gives Marketing Advice For New Hashtags Facebook Gives Marketing Advice For New Hashtags

As previously reported, Facebook just announced the launch of hashtags and its bigger “public conversations” initiative. As marketers who have Twitter experience know, the hashtag can have pretty powerful ramifications for campaigns. The best part about Facebook hashtags from a …

Google Shopping Webinar Covers Profit Maximization Of Product Listing Ads Google Shopping Webinar Covers Profit Maximization Of Product Listing Ads

Google held a Google Shopping webinar last week, which it has now made available for anybody to watch at their leisure. It’s called “Maximizing Profitability with Product Listing Ads,” and covers a variety of tactics for doing just that. Taking …

AdWords Now Lets You Do More With Auction Insights AdWords Now Lets You Do More With Auction Insights

Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keywords, individual or multiple ad groups or individual or …

A Lot Of People Seem To Have A Problem With The New Yahoo Mail A Lot Of People Seem To Have A Problem With The New Yahoo Mail
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Yahoo Mail Classic is now dead. Yahoo Mail users, as of Monday, no longer have the option of using the old version, and must instead use the new version, which Yahoo reminds them, serves ads based on the content of …

Facebook Is Getting Rid Of Over Half Of Its Ad Units Facebook Is Getting Rid Of Over Half Of Its Ad Units

Facebook announced today that it is cutting the number of ad units it offers to marketers in half. Actually, they have 27 different ad units right now, and when all is said and done, it will be less than half …

Pamela Anderson Ad Banned in the U.K., Deemed ‘Sexist and Degrading to Women’ Pamela Anderson Ad Banned in the U.K., Deemed ‘Sexist and Degrading to Women’
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An ad for a web hosting company featuring Pamela Anderson has been banned by the U.K.’s Advertising Standards Authority after is was deemed “sexist and degrading to women.” The Dreamscape Networks ad features Anderson and another woman, clad in bikinis, …

Swiffer Ad Pulled Over ‘Rosie the Riveter’ Imagery Swiffer Ad Pulled Over ‘Rosie the Riveter’ Imagery
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During World War II, ‘Rosie the Riveter’ became an American propaganda icon for encouraging women to take on jobs normally associated with men. With many men serving overseas, U.S. women took factory jobs producing munitions and other war supplies. Now, …

Yahoo Bing Network Makes Changes To How Bids Work Yahoo Bing Network Makes Changes To How Bids Work

Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give advertisers more options to control how bidding on keywords works to maximize return-on-investment, as well …

Google Announces A Bunch Of New DoubleClick Features Google Announces A Bunch Of New DoubleClick Features

Google has kicked off its annual DoubleClick event, thinkDoubleClick, and has started off by making a slew of announcements. First, Google is launching a new version of DFA, which it is calling DoubleClick Campaign Manager. It’s the biggest upgrade to …

Apple Rumored To Be Considering Ad Exchange Apple Rumored To Be Considering Ad Exchange

It’s hard to say if this is based in any kind of reality, but that’s why it’s a rumor. Business Insider is reporting on a “rumor” that Apple is planning to launch an ad exchange similar to that of Facebook’s. …

Cheerios Ad Featuring Interracial Couple Brings Out the Internet Racists Cheerios Ad Featuring Interracial Couple Brings Out the Internet Racists
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It’s 2013 and we’re still dealing with “outrage” over the depiction of an interracial couple in a Cheerios ad. Cheerios’ new ad, titled “Just Checking” uses the often-cited claim that the cereal is heart healthy. In the ad, a girl …