All Posts Tagged Tag: ‘AdSense’

Google Launches Two New AdSense Ad Sizes

Google announced the launch of two new ad sizes for AdSense ads – 970 x 250 Billboard and 300 x 1050 Portrait. These, the company says, will help publishers reach more advertisers, and of course, “enhance the user experience”. “As with most of our ad sizes, both of these ad units can accommodate standard text ads in addition to image …

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Will ‘Evidence’ Show Google Stole Money From Publishers?

There are a lot of claims by AdSense publishers who say Google has not paid them what they’re owed. Recently, a person claiming to be an ex-Google employee described (at length) a plot by the company to keep from having to pay publishers, and shutting down their accounts ahead of payment dates. Since then, a lot of people have said …

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Class Action Suit Seeks Payment For AdSense Publishers

A class action lawsuit has been filed against Google related to claims that the search giant is stealing money from publishers by shutting down their accounts before paying them. Last month, a person claiming to be a former Google employee accused the company of such in a very long and detailed explanation on Pastebin. This person claimed that the operation …

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Google Offers AdSense Experiments At Account Level

Google launched AdSense experiments last year as a way to offer publishers an easy A/B testing solution. Today, the company announced that you can now optimize your whole account with them, as they’re now available for account-level settings. “A/B testing is one of the most effective ways of ensuring your ad units are performing to their full potential,” says AdSense …

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Google Launches New ‘Magazine’ Ad Format For AdSense

Google is launching a new AdSense ad format called Magazine ads. The idea is that they will appeal to sites with certain design sensibilities. “To optimize revenue, we normally recommend that you enable both text and display for your ad units, however we recognize that the type of ads you feature on your site is also influenced by your own …

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FairSearch Calls For Criminal Investigation Into Google AdSense

The FairSearch Coalition, a group of Google competitors, which frequently complains to government agencies about Google’s business practices, is now calling for a criminal investigation into the company’s AdSense business. This stems from allegations recently posted to Pastebin by someone claiming to be a former Google employee. This person accused the company of stealing money from publishers in an operation …

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Google Redesigns Text Ads On Display Network

Google is pushing out a new design for text ads on the Google Display Network. “Our new text ads have been designed with better readability in mind, regardless of what device they’re being viewed from,” says AdSense Software Engineer Clyde Li. “We’ve introduced a new default color palette of blue and grey, making the ads easier to read for the …

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Google Accused Of Stealing Money From AdSense Publishers

Someone claiming to be a former Google employee has accused the company of stealing money from AdSense publishers. Are you buying it? Share your thoughts in the comments. In a “leak” on Pastebin, this person says, “To sum it up for everyone, I took part in what I (and many others) would consider theft of money from the publishers by …

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Google Answers Questions About Analytics For AdSense

Google has put out a new video answering some frequently asked questions from AdSense publishers about Google Analytics. Topics include integration of AdSense with Analytics, optimization, user experience, and revenue. It also includes a demo. “If you’re interested in getting a better understanding of how visitors interact with your online content then you’ll enjoy the section about Universal Analytics and …

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Google Launches AdSense Direct For Direct Ad Deals

Google has announced the launch of AdSense Direct, a way for publishers to manage their directly sold ad deals from within their AdSense accounts. The feature also enables publishers to show these ads on their site without having to actually make changes to their code. “To use AdSense Direct, you’ll first need to arrange a direct deal with an advertiser …

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Google Launches WordPress Plugin For AdSense, Webmaster Tools Management

Google announced the launch of its new Google Publisher Plugin for WordPress (in beta). This lets people place AdSense ads on their sites, and verify their sites in Webmaster Tools right from WordPress. The plugin links your site to your AdSense account, and lets you place ads without having to manually modify code. If you already have an AdSense account, …

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How Might Google Change Online Advertising in 2014?

2013 has been quite the year for online advertisers, especially those who rely heavily on Google. During the first half of this year, Google transitioned its AdWords customers to its Enhanced Campaigns. The new campaign management interface met with a mixed reaction from advertisers, though Google provided a nearly endless stream of educational material ahead of the upgrade deadline. How …

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