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Apple Makes FTC Rethink Google-AdMob Deal

The bad news for Google is that the FTC still hasn’t approved its acquisition of AdMob, and according to a fresh report, has in fact decided to take even more time to think things over.  The good news is that the FTC was supposedly motivated to review the situation by a development that makes a Google monopoly look less probable.

FTC Possibly Set To Oppose Google-Admob Deal

The Federal Trade Commission is not going to give Google’s acquisition of AdMob a thumbs up, according to new reports.  Indeed, the FTC seems likely to take the opposite approach and attempt to block the deal, with a formal show of opposition expected to occur in the near future.

Does Apple’s iAd Have the Right Stuff for Mobile Advertising?
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This week, among other things, Apple unleashed its new mobile advertising platform called iAd. This is based on the company’s acquisition of the mobile ad platform Quattro earlier this year.

Android Surges In AdMob Report
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Sometime this month, Googlers who work on Android probably earned the right to pop the corks on a few bottles of champagne.  New stats from AdMob (which unfortunately only run through February) indicate that Android was poised to pass the iPhone in terms of U.S. market share.

AdMob Launches Tools for Cross-Platform Mobile Development
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AdMob has introduced new software developer kits for Android, iPhone, and Flash Lite in a move the company says makes it easier for developers to make money across multiple platforms. AdMob has also introduced the Adaptive Mobile Ad unit, an industry first, which enables PC sites to monetize on mobile traffic.

FTC Takes Closer Look At Google’s AdMob Deal
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The "Facts about Google’s acquisition of AdMob" page Google established in November of last year apparently hasn’t satisfied the Federal Trade Commission’s curiosity.  A fresh report indicates that the FTC has stepped up its investigation of the deal by seeking sworn declarations from third parties.

Consumer Demographics and Their Wireless Devices

As smartphone usage becomes more and more mainstream, businesses have to consider how their audiences are interacting with them online. For that reason, it can help to gain insight into how users of different devices interact with those devices.

AdMob Determines Android Is Growing Faster Than Ever
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Google took the wraps off its Nexus One phone today, and by all accounts, this device will help spread Android further and faster than ever.  But new data from AdMob shows that the mobile operating system was already on quite a roll.

A post on the official AdMob blog began by stating that growth has been occurring at an impressive rate in recent months, noting, "Worldwide requests from Android devices increased 97% from October to December."

Apple Acquiring AdMob Competitor Quattro Wireless

Update: The acquisition has been confirmed, and competitor AdMob issued the following statement:

"We believe that Apple’s proposed acquisition of Quattro serves as yet another validation of the vibrant mobile advertising industry and can help accelerate the pace of innovation and competition in this space."

Consumer Groups Ask FTC To Block Google AdMob Deal
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Two consumer groups Monday asked the Federal Trade Commission to block Google’s $750 million deal to acquire mobile advertising firm, AdMob, on anti-trust grounds.

In a joint letter to the FTC, Consumer Watchdog and the Center for Digital Democracy (CDD) said Google is simply buying its way to dominance in the mobile advertising market, reducing competition to the detriment of consumers.
Jeff-Chester

Google Provides an Update on the AdMob Acquisition
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Google has issued a statement regarding the company’s pending acquisition of AdMob. Google’s intent to acquire the company was announced back in early November. The deal was for $750 million in stock.

Since then, the Federal Trade Commission has vowed to closely scrutinize the deal. Google had this to say today:

November Showed Significant Growth for Android

AdMob, which is in the process of being acquired by Google (regulators are still eyeing the deal), has released its Novemeber Mobile Metrics report. The themes for this one are that the Launch of new devices drove Android growth and the rise of smartphones resulted in a sharp increase in WiFi usage.

Android Continues To Make Inroads

Google’s Android is growing like a weed.  Perhaps even a weed that’s been fertilized and watered as if it was a desirable flower.  A new report from AdMob lays out some impressive usage statistics and hints that there’s much more to come.

Here are two eye-opening stats of a somewhat broad-spectrum nature: "Worldwide requests from Android devices increased 5.8 times since April 2009."  Also, "In the US, Android has 20% share of smartphone traffic, up from 7% six months before . . ."

Google to Get More Interactive with Mobile Video Ads

AdMob, which is being purchased by Google, has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google’s acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix.

Google Buys Mobile Ad Firm For $750 Million In Stock
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Google said today it has signed an agreement to acquire mobile display advertising firm AdMob for $750 million in stock.

Google says its acquisition will improve its existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in the growing new area.

Highlights of Google’s purchase of AdMob include:

Usage of Mobile Web and Apps Doubles in 2 Years
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According to AdMob, which claims it is the world’s largest mobile advertising platform, mobile web and application use has doubled over the past two years. In September, the firm received over 100 million ad requests from 14 countries, and over 10 million ad requests from 64 countries.

AdMob released its Mobile Metrics report for September, which highlights the rapid growth in usage of mobile web sites and apps on new devices in the past year.

App Store Gets Twice the Downloads of Android Market

New findings from AdMob indicate that twice as many paid apps are downloaded per user on Apple App Store compared to the Android Market. This information comes from AdMob’s Metrics Report for the month of July.

That’s a Lot of Mobile Advertising!
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If you need any more evidence that mobile advertising is booming, AdMob is getting ready to serve its 100 Billionth ad. The firm notes that this is over 14 times the entire world population (as of 2008), 107 times the distance (in miles) to the sun, and about half to a quarter of the number of stars in the galaxy. Suffice it to say, that’s a lot of mobile advertising. And that’s just from AdMob.

What’s Your Favorite iPhone App?
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While the Apple App Store has grown to contain over 50,000 apps in less than a year, the most popular apps are generating the majority of usage by consumers. AdMob has released its Mobile Metrics Report for May (pdf), which examines the distribution of consumer usage of iPhone applications.

Highlights from the May 2009 AdMob Mobile Metrics Report:

iPhone: Fun Facts and Apps of the Day
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As you are probably aware, Apple announced last week that the iPhone 3G S would go on sale this Friday. Phone recycler Gazelle tells WebProNews that 300 iPhones were traded into its site that day alone.

Saving Money on the iPhone Upgrade

Comparing Smartphone Market Share by Operating System
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AdMob has released its Mobile Metrics report for April, which compares market share of smartphones by operating system to market share of mobile web and application usage. The report also compares smartphone browsing of mobile web sites to smartphone browsing of HTML sites.

The firm determined that smartphones accounted for nearly 3 times more usage than their relative market share. With regards to usage of mobile sites and HTML sites on mobile devices, AdMob found relative usage of both to be highest on Apple and Android devices.