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Google Aims to Prevent Losing Mobile Users to Bing on Windows Phone 7
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Google has launched a Google Search app for Windows Phone 7. The first Windows Phone 7 devices in the U.S. became available today.

While, we will no doubt see a flood of apps for the platform rush in, it is smart for Google to get theirs out there immediately, as Windows Phone 7 devices come with Bing as the default search option (via a hard key).

Why Email Marketing Still Trumps Social
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Social media has been at the center of marketers’ attention for years now, as many still grapple with finding their ideal strategies. There’s no question that social media has opened up many new doors, and should not be ignored.  That said, email marketing is still one of the most effective channels. 

Have you had more success with social media or email marketing? Comment here.

Google Exec Commits To More Huge Acquisitions

Google’s legendary war chest may finally be put to use.  Although there’s almost no way the company will spend all its cash, a vice president of corporate development did indicate in a recent interview that it’s looking to make one or more gigantic acquisitions.

AOL Launches New Video Program

 AOL said today it has launched an original video program that will be featured on its recently relaunched homepage.

AOL’s “The One,” launches today and was created in partnership with Next New Networks, a provider of original video content.

Investors Show Support For Yahoo-AOL Deal

Starting late yesterday, a fresh round of rumors began to circulate about a possible Yahoo-AOL deal.  Then other sources and experts denied that anything’s taking place.  But investors still seem to be excited about the concept, sending Yahoo and AOL’s stocks up a significant amount in early trading.

Yelp Launches Windows Phone 7 App
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Now that Windows Phone 7 devices are available in the U.S. we can expect that apps to start flooding in. Yelp announced its new Windows Phone 7 app today, available in Europe and the U.S. 

The app lets users use location-aware technology to find restaurants, shops, bars, etc. and read reviews for businesses, browse photos, map business locations, and get directions. 

News Corp. On MySpace: “Current Losses Are Not Acceptable”
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To be clear: we don’t mean to spread rumors or alarm anyone.  But MySpace employees might want to consider setting aside some extra money and updating their LinkedIn profiles, as one News Corp. exec hinted during an earnings call that a drastic cost-cutting action of sorts may occur.

A large round (or two) of layoffs is one possibility.  A sale or even shutdown of MySpace doesn’t seem to be out of the question, either.  News Corp. COO Chase Carey made the situation sound quite serious.

Amazon To Purchase Diapers.com For $545 Million

Amazon.com said today it has reached an agreement to acquire Quidsi, which operates Diapers.com and Soap.com.

Under the terms of the deal, which was approved by Quidsi’s stockholders, Amazon will purchase all outstanding shares of Quidsi for $500 million in cash, and also take on $45 million in debt.  The acquisition is set to close next month.

"I’m not sure which is more unpleasant–changing diapers, paying too much for them, or running out of them," said Jeff Bezos, Founder and CEO of Amazon.com.

 

Official British Monarchy Page Launches On Facebook

Facebook is far past the point where it’s an "ooh, look at that" moment every time an important person joins the site.  Another celebrity here or there hardly matters when it’s got more than 500 million users.  Still, it may be worth noting that an official British Monarchy Page has launched.

Posts on the Page actually date back to mid-September, but today marks the Page’s formal debut.  It’s gotten off to a great start, too, already collecting "likes" from 65,536 individuals.

Google Offers Free Inflight Wi-Fi For The Holidays

The Google Chrome browser team said today it has partnered with AirTran, Delta and Virgin America, to provide free Gogo Inflight Internet to travelers during the holiday season.

People flying on AirTran, Delta or Virgin America between November 20, 2010 and January 2, 2011 will have free Wi-Fi on any of their domestic flights.

Windows Phone 7 Devices Available in the U.S. How Will They Sell?

Windows Phone 7 devices went on sale in the United States today with models available in AT&T and T-Mobile, stores.

Microsoft is sharing results from a Harris Interactive survey to help push its new operating system. The thinking is that Windows phones are "designed to get users in, out and back to life."

Is This the Web Browser Experience People Want?
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Today, nearly everybody in the tech community is talking about a new web browser called RockMelt, just introduced over the weekend. The browser promises to make it "easy for you to do the things you do every single day on the web."

This means sharing, keeping up with friends, staying up to date on news and information, and of course search. The browser is built on Chromium, the open source project behind Google’s Chrome.

Google Unveils New Tool For Faster Web
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Somewhere within Google, there’s an organization known as the "Make the Web Faster" initiative, and today, a representative presented the world with a gift.  Something new named mod_pagespeed is supposed to make streamlining a site a quick, easy process.

Netflix Users: Time Warner Considering Delays Longer Than 28 Days
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Netflix and Redbox customers might have to wait even longer to get a Warner Bros new release from their queue, as Time Warner is thinking about upping the wait time.

Would you consider dropping Netflix if they don’t feature timely new releases? Let us know.

71% Of Internet Users Utilize Up-To-Date Browsers
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The people who work on Chrome, Firefox, Opera, and maybe even Safari and Internet Explorer can take comfort in the fact that their efforts aren’t going unappreciated.  A new report from Pingdom indicates that a significant majority of Internet users are running the most recent version of their browser of choice.

Good, Creative Marketing Creates Tension and Takes Risks
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Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a place to start as any.

Gingerbread Release Rumored For Thursday

With Halloween behind us, the holiday season is here.  Retailers, radio stations, and grocery stores have all started breaking out their Christmas-themed products, and Google may soon join them.  Rumor has it the Gingerbread version of Android will launch on Thursday.

Please note: nothing’s certain.  And if you believe Google wouldn’t want Samsung to in any way steal its thunder, the credibility of the rumor suffers.

Google Woos Devs With Events Page, Advocate Bios

Both in terms of holding a person’s interest and making sure he (or she) does things right, allowing an individual to spend hours alone, staring at a computer screen, is not always the best way to handle a situation.  So to better engage with developers, Google’s introducing Advocate Bios and Developer Events pages.

Is Creating a Unique Experience Enough To Get People to Pay for Digital Content?
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John Loughlin, Executive VP and GM of Hearst Magazines, which publishes Cosmopolitan, Esquire, Popular Mechanics, and other popular titles, provided an inside look into Hearst’s content strategy for the digital age here at ad:tech NY. 

Do you think Hearst’s success in traditional publishing will extend to triumph in the online world? Let us know in the comments section.

Ask.com Launches Mobile App For iPhone
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Ask.com has released its mobile application for iPhone that allows users to ask and answer questions from their mobile devices.

Previously only limited to a subset of Ask.com website users, the full Ask.com Q&A experience is now available to anyone who downloads the app.

“Millions of people come to Ask.com with their questions everyday – now they don’t have to wait until they get back to their computers to get the answers they need," said Doug Leeds, President, Ask.com US.

Yahoo’s CIO Out
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For the sake of its image, if nothing else, Yahoo would no doubt like to slow or stop the constant flow of departing employees.  But it looks like the stream is as steady as ever, with an especially central person – the company’s CIO – leaving this week.

One mitigating factor: Michael Kirwan didn’t spend an especially long time at Yahoo, with his stint just starting in July of last year.

Military Invasion Blamed On Google Maps
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Not long ago, a Nicaraguan military commander caused an international incident by leading his soldiers into Costa Rican territory.  He replaced a Costa Rican flag with a Nicaraguan one, too.  And according to the commander, this all occurred because of an error on Google Maps.

Apparently maps used by both the Nicaraguan and Costa Rican governments agree on the location of a border near San Juan del Norte.  Unfortunately, the commander consulted Google Maps, which shows a rather different version of the boundary.

Yahoo Introduces Weekend Edition
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Yahoo has introduced “Weekend Edition on Yahoo News,” a new program offering original video and editorial content sponsored by Buick.

"With Weekend Edition, we’ve established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience," said Mark Walker, vice president and head of Yahoo News.

"This program also aligns perfectly with Buick’s target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition."

Millennial Media Survey Forecasts Big ’11 For Android
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When it comes to receiving attention from publishers and advertisers, rivals of Google’s mobile operating system are perhaps not going to do too well next year.  New stats from Millennial Media are out, and Android appears ready to grab the figurative spotlight.