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Significant Yahoo Layoffs Rumored
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At a time when people should be decorating their offices in a festive manner, it seems that a large number of Yahoo employees will instead have to carry away their belongings in cardboard boxes.  Multiple sources indicate that Yahoo intends to conduct another round of layoffs in December.

Target Launches Online Daily Deals For The Holiday Season
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Target has introduced new online daily deals for the holiday shopping season.

Target.com’s Daily Deals will offer one-day sales of up to 50 percent off regular prices. New deals this holiday season include:

*“Mega Merry Mondays,” beginning each week with deals on 17 popular items.

*“Total Toy Tuesdays,” offering discounts on five popular toys.

‘Friends’ App May Become Your New Contact List

How much time do you spend trying to keep with all your friends on the various social platforms? Chances are it’s quite a bit. Most of your friends are probably on Facebook, some are hard die heard Twitterers, and some won’t let go of MySpace.

Common Mistakes in Enterprise Pay Per Click

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC. 

Twitter Founders Discuss The Origin Of The Name With Jimmy Fallon
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Last night, Twitter founders Evan Williams (@EV) and Biz Stone (@Biz) were guests on Late Night With Jimmy Fallon and pair discussed the origins of the Twitter name, and a few that didn’t quite make the cut.

Reducing the Yahoo-to-adCenter Campaign Friction

As you may know, the Yahoo and Microsoft advertising transition is complete. Yahoo and Microsoft paid search advertisers must use adCenter to manage their campaigns. But how smooth has the transition been for advertisers? 

Google India To Hire “Hundreds Of Engineers”
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Google India’s HR managers may be in for a hectic time.  Days after Google announced $1,000 bonuses and ten percent raises for all the company’s workers, a high-ranking employee has committed to hiring at least 200 engineers in the country.

Think the Big Brands Got it Great in Search?

There’s no question that big brands often rank very well in search, but you might be surprised at just how difficult it is to scale SEO for large sites and to get the right wheels in motion for big companies. 

Challenges of Scale

Facebook Commits To Second Custom Data Center
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Early this year, Facebook announced that it would build its first custom data center in Oregon.  Then, in August, Facebook announced that it would more than double the size of the still-under-construction facility.  And now the company’s charged forward yet again, committing to build a $450 million data center in North Carolina.

The Rutherford Data Center should be built in Forest City, North Carolina, to be exact, at the site of a former Mako Marine building.  Facebook purchased 150 acres from Rutherford County for $3.1 million to make this happen.

What Does The Future Of Search Look Like?

Tim Mayer, the former head of search product and business at Yahoo, spoke in the keynote session “Future of Search: Mobile, Social, and Vertical.”

Google Has Internal Debate About Content Farms as Spam, Cracks Down on Link Spam
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As usual, Google’s Matt Cutts had some interesting things to say, speaking at Pubcon in Las Vegas. 

FCC Acknowledges Google Street View Investigation

Google’s winning streak with respect to the Street View privacy breach might be coming to an end.  Although the UK’s Information Commissioner’s Office and the Federal Trade Commission let the company off the hook, the Federal Communications Commission confirmed this week that it’s started looking into the matter.

Splitting Up Your Social Strategy for Better Results

Marketing is about achieving goals, and that goes for social media marketing as well. In fact, you might say it’s about "micro goals". At least that’s what Jennifer Evans Laycock, President of SugarSpun Marketing says. 

Walmart Offering Free Holiday Shipping
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Walmart said today it will offer free holiday shipping on nearly 60,000 items with no minimum purchase through December 20.

The free shipping offer includes all electronics, select video games, toys, home appliances, furniture, jewelry, and baby items.

Walmart-Free-Shipping

HP Settles E-Rate Fraud Charges For $16 Million

Hewlett-Packard has agreed to pay the government $16.25 million to settle e-rate fraud charges. The E-rate program, which funds Internet connections in schools and libraries, has brought Internet connectivity to virtually every classroom in the country. The Department of Justice …

YouTube Video Upload Rate Hits 35 Hours Per Minute
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Given that they start out with zero users, it’s not too rare for young sites to achieve hockey stick growth. Sites that were created more than five years ago, on the other hand, tend to have less impressive numbers. But …

Fox Jumps On The “Block Google TV” Bandwagon Fox Jumps On The “Block Google TV” Bandwagon
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Much like its competitors (ABC, CBS, and NBC) Fox has decided to block Google TV from accessing its website to stream video content. Currently if you go to any of the networks website you’re met with an error message that …

Corporate Twittering: Dividing Up the Twitter Tasks

Some people have asked: Is the press release dead? Has Twitter killed the press release? Believe it or not, popular press release distribution service PRNewswire doesn’t think so. “No, it’s enhanced it,” the company’s Director of Audience Development, Victoria Harres, …

Yahoo Names New North American Ad Sales Head
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Yahoo’s ad sales in Mexico, the U.S., and Canada may soon take off. That’s the idea, at least, as Yahoo announced this afternoon that it’s hired Wayne Powers, a Time Inc. Media Group exec, to act as Senior Vice President, …

Rich Skrenta Talks Blekko as “The Third Search Engine”
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If you follow the search industry closely, or even just tech news, you’ve probably heard that there’s a new search engine in town, from the co-founder and former CEO of Topix and NewHoo (which went on to become The Open …

Social Media

It’s easy to imagine that social media will be around forever; Facebook and its 500 million users are hard to ignore. On the other hand, everyone’s also watched sites like Friendster and MySpace fade over time. So at PubCon, a keynote panel addressed the question of whether social media is relevant or just a passing fad.

Coverage of PubCon will continue at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

Social Media

It’s easy to imagine that social media will be around forever; Facebook and its 500 million users are hard to ignore. On the other hand, everyone’s also watched sites like Friendster and MySpace fade over time. So at PubCon, a keynote panel addressed the question of whether social media is relevant or just a passing fad.

Coverage of PubCon will continue at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

Social Media
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It’s easy to imagine that social media will be around forever; Facebook and its 500 million users are hard to ignore. On the other hand, everyone’s also watched sites like Friendster and MySpace fade over time. So at PubCon, a keynote panel addressed the question of whether social media is relevant or just a passing fad.

Coverage of PubCon will continue at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

Social Media’s Relevancy Debated At PubCon

It’s easy to imagine that social media will be around forever; Facebook and its 500 million users are hard to ignore. On the other hand, everyone’s also watched sites like Friendster and MySpace fade over time. So at PubCon, a …