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Google Launches New Dynamic Search Ads

Google Launches New Dynamic Search Ads

Google’s Dynamic Search Ads product (DSA) has been around for three years, but on Monday, Google announced a major revamp. The new version is immediately available to all advertisers. The ads crawl and index your site, but also organize its content into recommended categories for targeting your ads. These categories are customized to your products and services. They include samples …

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AdSense Gets New User Consent Policy

AdSense Gets New User Consent Policy

Google announced the implementation of a new user consent policy for AdSense as the result of demands from the European Union. The policy makes publishers who have site visitors from the EU ask permission for using their data. Here’s the actual full text of the policy: When using Google products that incorporate this policy, certain disclosures must be given to …

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YouTube, Facebook, Twitter Battle For Video Creators

YouTube, Facebook, Twitter Battle For Video Creators

It’s hardly news that the video and advertising battle between Facebook and YouTube is heating up, and this has never been more evident than it was on VidCon last week, when both companies as well as other competitors showed off their offerings and tried to woo some of the Internet’s big video stars. For the past decade, YouTube has been …

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AT&T / DirecTV Deal Gets Thumbs Up from FCC, with Conditions

AT&T / DirecTV Deal Gets Thumbs Up from FCC, with Conditions

After “careful, thorough review,” the Federal Communications Commission has given AT&T and green light to acquire DirecTV. The combined entity will boast about 26 million customers. Say hello to the new largest pay TV company in the US. The approval didn’t come without conditions, however. Here are all of the conditions the FCC placed on AT&T. They involve the expansions …

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Square Reportedly Files for IPO

Square Reportedly Files for IPO

Has payments company Square secretly filed to go public? That’s the word from Bloomberg, which quotes the ubiquitous sources familiar with the matter. Square was said to be gearing up for this for the past few months, with reports last month indicating the move was imminent. In reality, talks about a Square IPO have been floating around for years. Square’s …

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Starbucks Offers Rewards Points to Lyft Riders and Drivers

Starbucks Offers Rewards Points to Lyft Riders and Drivers

Starbucks and Lyft have just announced a partnership that will see both riders and drivers earning rewards points for using Lyft. There are basically four major aspects of the partnership. First, My Starbucks Rewards members will earn stars (reward points) for taking Lyft rides. Second, Lyft drivers will be given the option to become My Starbucks Rewards loyalty program gold …

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Amazon Has a Credit Card That Gives Prime Members 5% Cash Back

Amazon Has a Credit Card That Gives Prime Members 5% Cash Back

Did you know that Amazon has a credit card that gives Prime members an extra little something for every purchase? Probably not, as Amazon has not really advertised it or even put out a press release or anything. Re/code just spotted it last week. Amazon has offered its Amazon.com Store Card since March, but recently the company added an additional …

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Uber, de Blasio Strike Deal That Ends Plan for Driver Cap

Uber, de Blasio Strike Deal That Ends Plan for Driver Cap

The war is long from over, but it looks like at least one battle between Uber and the Bill de Blasio administration has reached a ceasefire. For now. Just days before the New York City Council was set to vote on a proposal that would cap Uber, putting a freeze on new drivers, the two have reached an agreement of …

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Twitter, Which Employs 70% Men, Threw a ‘Frat Party’

Twitter, Which Employs 70% Men, Threw a ‘Frat Party’

It’s probably not a big deal for a Twitter team to get together and play some beer pong. Maybe in another climate, it wouldn’t even be a big deal to call said party a “frat party”. But when all of Silicon Valley, itself included, is facing criticism for a severe problem with gender diversity – it’s probably not the best …

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Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Are you concerned about consumers disregarding your holiday emails? Well, don’t be. Yesmail has a new study out finding that average monthly email volume increased 46% quarter-over-quarter for Q3 and Q4 2014 while average open rates remained steady at 15%. Meanwhile, holiday-themed open rates jumped from 14.2% in 2013 to 15.1% in 2014. The company says the study suggests that …

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Slideshare Adds Lead Generation Features

Slideshare Adds Lead Generation Features

LinkedIn announced the launch of a new lead generation tool for Slideshare, which it says will enable marketers to identify key consumers of their content and connect with their audience, hence allowing them to build that audience. Lead Generation on SlideShare: A How-to Guide from SlideShare “Our new lead generation solution helps brands convert their viewership on SlideShare into high …

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Microsoft Launches New Business Messaging App Send

Microsoft Launches New Business Messaging App Send

Microsoft just launched a new iPhone app for people to send messages to their co-workers. It’s called send, and the company says it’s designed for “in-and-out email.” The app is for people with Office 365 business and school email accounts for now, but Microsoft says it will expand support in the coming months. “While tools like text messaging and IM …

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