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Paul Adams (via Seth) wonders "why radio stations can't ping you by sms or even phone when they play a song you request.

When was the last time a radio station cared about you? Or contacted you in a way you wanted to be contacted?"

This is happening, all y'all. Check out Whole Wheat Radio, one of the strongest communities online of any type IMHO, and almost certainly the strongest radio community online.

They've taken the idea above, built their entire station around it, and taken it a step further. It's not just a relationship between the listener and the station, it's a community that includes the listener, the station, and all the other listeners as well. Most importantly, a passive "listener" can become a producer by a simple phone call...call up, leave a "WheatGram," and you're on the air, too.

Much more on why this matters here.

Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.