WebProNews

The Inside AdWords blog has a post called, "Websites that may merit a low landing page quality score" which mentions the kinds of websites that will be penalized with low landing page quality scores:

• "Data collection sites that offer free gifts, subscription services etc., in order to collect private information


• Arbitrage sites that are designed for the sole purpose of showing ads


• Malware sites that knowingly or unknowingly install software on a visitor's computer"

In addition, it's important for advertisers of these types of websites to adhere to our landing page quality guidelines regarding unique content.

• "eBook sites that show frequent ads or install malware


• 'Get rich quick' sites


• Comparison shopping sites


• Travel aggregators


• Affiliates that don't comply with our affiliate guidelines."

For more information landing page quality, visit the AdWords Help Center.

Comments