Yahoo Acquires Bignoggins, Will Integrate Into Yahoo Fantasy

Chris CrumBusiness

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Yahoo just announced that it has acquired Bignoggins Productions, makers of a mobile fantasy app that lets users manage football, basketball, baseball and hockey fantasy teams from their smartphones.

"We will integrate the Bignoggins technology into our Yahoo! Fantasy experience over the coming months," a Yahoo spokesperson tells WebProNews.

Here, founder Jerry Shen talks about his decision to sell to Yahoo:

Shen writes on the Bignoggins site:

After many years as a free agent, I’d like to officially announce that Yahoo! has picked me up off waivers. I’m excited to join a team of all-stars to take fantasy sports to the next level. I’ve been playing Yahoo! Fantasy since high school, and have wanted to work here since college, so this is really a dream come true for me.

At Bignoggins, I’ve always been driven to provide the best possible mobile fantasy experience. For years, players have used Fantasy Monster and Draft Monster to dominate their fantasy leagues. The great news is that the technology driving those apps will be integrated into Yahoo’s own offerings. So you’ll be able to enjoy all the features you’ve grown to love, such as mock and live drafts from your mobile device. I predict office pools will be taken to a new level this season as many discover the joys of drafting behind corporate firewalls.

He also notes that the team is looking for new talent.

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.