Bitly, once Twitter's favorite URL shortening service before Twitter decided to go with its own service, announced that it has acquired Twitterfeed.
Twitterfeed allows bloggers to "feed their blogs to Twitter," Facebook and other services. Two weeks ago, Twitterfeed announced a feature that lets users publish updates directly to LinkedIn. Earlier this year, it added geo-tagging in feeds and improvements to Facebook posts.
"For years now, we’ve worked closely with our friends at Twitterfeed to enhance their social media publishing tools with branded short links and realtime data," Bitly writes on its blog. "Today, we are excited to announce that we have acquired Twitterfeed, and to welcome both Twitterfeed and its users to the bitly family."
"The publishing workflow provided by Twitterfeed constitutes a core part of the bitly ecosystem," the company adds. "Along with other products (such as SocialFlow and dlvr.it) that use bitly to share content and track engagement, Twitterfeed is both creating and consuming gobs of bitly data every day. Twitterfeed had over a million active users last month, and we look forward to empowering them with even more actionable insight from bitly data. We also look forward to bringing the enhanced sharing functionality of Twitterfeed directly to bitly.com, making it easier than ever to collect, organize, shorten and share links."
Bitly says it's already "hard at work" with the Twitterfeed team, thinking about ways to use the two companies' services together.
Terms of the deal have not been disclosed.
This week, Twitter itself acquired list-making service Bagcheck.