Yahoo Mail Adds GIF, Google Drive, Dropbox Access

Yahoo announced two updates for the Yahoo Mail app, which the company says makes “sending compelling, creative emails” easier. These include access to files from Google Drive and Dropbox and the ability to add GIFs from Tumblr into your email.…

Yahoo Said To Be Giving Interested Parties Longer For Opening Bids

On Thursday, a report from Bloomberg came out indicating that Verizon is poised to make a first-round bid for Yahoo and that Google parent Alphabet is considering doing the same. The report also said that AT&T and Comcast, and Microsoft…

Google Parent May Try to Buy Yahoo?

Google parent Alphabet (formerly Google) is considering bidding on Yahoo as the deadline for first-round bids approaches. This is particularly interesting considering that regulators shut down a potential Google/Yahoo partnership years ago. Bloomberg reports that Verizon intends to make a…

Yahoo Mail Gets Enhanced Link Previews

Yahoo Mail announced new enhanced link previews that a spokesperson for Yahoo says “transform the typical blue link into a visual, informative card that gives email recipients a snapshot of the content right in their email.” “With link previews, you…

You Can Now Get A Yahoo Account With Any Email Address

Yahoo announced that you can now sign up for a new Yahoo Mail account without having to create a new Yahoo email address. You can use your existing Gmail, Outlook, or any other non-Yahoo email address to create a new…

Yahoo Study Looks At Marketing To Generation X

Yahoo has released some new findings from a study on marketing to Generation X. It aims to provide insight into how to better understand people from this generation, their interests and how brands can better engage with them. “Generation X,…

Yahoo Closes Publisher Monetization Platform To New Sign-Ups

About a year and a half ago, Yahoo launched Yahoo Recommends as a new monetization platform for publishers and part of its suite of publisher solutions. The product suggested other articles at the bottom of publishers’ content, not unlike offerings…

Yahoo Infographic Gives A Bunch of Native Advertising Stats

Yahoo dropped a bunch of native advertising stats from Gemini for 2015, particularly in third-party mobile apps. All Gemini mobile ads are native, while half of its desktop ads are. According to the company, December saw over 200 billion Gemini…

Microsoft Unveils The Bing Network

The Yahoo Bing Network is no more, and Microsoft has now introduced simply The Bing Network. As you may recall, last year, Microsoft and Yahoo announced some major changes to their search and advertising partnership. This is a result of…

Yahoo Search Boss Is About To Go Away

Yahoo announced that it is shutting down Search Boss, the set of tools it has offered since 2009 to help developers and others build their own search engines. In 2010, following the Microsoft/Yahoo search and advertising partnership announcement, Yahoo addressed…