Microsoft announced that it is rebranding its advertising product for SMBs as “Bing, powered by Bing and Yahoo! Search”. The company says that this is to simplify the way small business search advertisers do business with Microsoft. “By aligning with…
In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing…
Yahoo and Microsoft have provided an update on advertisers’ transition to adCenter as the Search Alliance gets underway.
Yahoo advertisers will soon either have to create a new adCenter account or link their Yahoo account to an existing adCenter account. Later this month, Yahoo advertisers will see an "adCenter" tab in their Yahoo Search Marketing account. This will take advertisers to the beginning of the account transition process where they’ll be walked through the steps.
Last week, Yahoo posted an update about the search alliance with Microsoft, indicating that it would "protect the holiday period," "ensure a quality transition," and "provide a window-of-time." Advertisers were still left with questions, however, and Yahoo has addressed some of them today.
We haven’t heard much about the long-awaited Microsoft-Yahoo Search Alliance in a while, but reminding everybody that the integration is still on the way, Yahoo posted an update today via its Search Marketing Blog.
The company says priority one is to make the transition to Microsoft’s adCenter as smooth as possible, and that includes the following steps:
Yahoo has launched a pilot program called "More Sponsors" in which it will add links at the bottom of Yahoo search results for more PPC adds. When a user clicks on one of the links it will bring up a page with nothing but sponsored search ads.
As you probably know, Microsoft and Yahoo have a search and advertising deal in place. Microsoft has now released a guide for migrating from the Yahoo Search Marketing API to its own adCenter API.
The guide is intended to explain how to develop ad campaigns and request reports in adCenter.