Google is looking to use drones in an innovative way, with plans to fight wildfires with them.
California Wildfire Poses Serious Threat
It cannot be stated enough what a serious concern wildfires are for California citizens, especially as the region’s devastating drought continues. A wildfire is currently ravaging an area of Northern California near the town of Weaverville. According to state fire…
Bernardo Fire 50 Percent Contained
The nearly 1,600-acre bush fire that is still smoldering southwest of Rancho Bernardo, California is now 50 percent contained, according to the San Diego Fire Department. City and county fire crews comprising roughly 350 firefighters pushed back twelve flare-ups Tuesday…
Google Closes Wildfire To New Customers, Continues DoubleClick Integration
Google acquired Wildfire back in 2012 to bring its social media marketing services to its own customers. Last summer, Google started integrating Wildfire into the DoubleClick platform. Now, Google is going to “limit” its investments in the Wildfire Suite, and…
Mount Diablo Fire in the San Francisco Bay Area
(image) (Credit: Andrew Zhou) On Sunday in the San Francisco Bay Area, a wildfire broke out near Mount Diablo State Park, igniting more than 800 acres of vegetation, and leading to the evacuation of 75 homes nearby. “I could just…
Colockum Tarps Fire Endangers Homes
The Colockum Tarps fire has been raging since July burning a path through the vast, open area of Wenatchee, Washington, of nearly 125 square miles. While the actual cause behind this event has yet to be officially confirmed, many are…
West Fork Fire Aided By High Winds In Colorado
A massive forest fire in Colorado is being pushed through even faster by high winds, officials say. The fire–which is actually a combination of three different fires that have merged–has already claimed over 75,150 acres of land across West Fork,…
Google Launches Crisis Map to Fight This Particularly Vicious Wildfire Season
Through the combination of unreal heat, persistently strong winds, and a kindling-dry landscape, Colorado is currently suffering through the most destructive wildfire in the state’s history. Expanding 26 square miles, the wildfire has already displaced tens of thousands of people…
Waldo Canyon Fire Destroys Homes In Colorado Springs
A wildfire that began on Saturday in Colorado has defied attempts by firefighters to keep it contained and has begun to spread into nearby Colorado Springs. Smoke and ash have blanketed the city as the fire approached, and thousands have…
Does Facebook Have What It Takes to Succeed in Advertising?
Can Facebook build a strong revenue model out of its advertising platform? This is the big question that a lot of people are asking of late, especially given the social giant’s IPO fiasco. With its more than 900 million users, it’s clear that consumers are fond of the service. However, the question of how Facebook can monetize all these users is the big concern now, especially since it must deal with Wall Street and investors.