Magna Global, which buys ads for Johnson & Johnson, Coca-Cola, Fiat and others announced at NewFront that they have agreed to buy $250 million in video ads from YouTube....
Google just announced a new six-second video ad format called Bumper Ads, which it will sell through the AdWords auction on a CPM basis. The ads, the company says, are ideal for dr...
Soon, any publishers - big or small - will be able to use Facebook Instant Articles. In February, Facebook announced the feature would be opened up on April 12.
Now, news has e...
Instagram has begun rolling out sixty-second video ads to marketers.
"We recognize that advertisers have a variety of creative resources and want to bring more choice to help t...
Facebook announced that it's launching Slideshow, which it describes as a new type of lightweight video ad created from a series of still images. It's aimed specifically at markete...
Twitter has rolled out the video App Card to all advertisers running mobile app promotion campaigns.
That means if you're advertising a mobile app, you can now do so with video...
It's very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Faceb...
What amounts to a video "view" on Facebook? For regular videos, Facebook will give it an official view if it's watched for three seconds. For video ads, a "view" is really an impre...
At the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they've added over 30 broadcasters, premium publishers, and ma...
Google revealed a new look for call-to-action overlays on YouTube videos, which apply to both desktop and mobile devices. They're trading in two lines of text in favor of a single-...
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