How to Harness the Combined Power of Search and Video to Increase Ad Conversions

One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year Google made that even more effective by combining the power of video on YouTube with Google Search.

Be at the 2016 Rio Olympics via Google

Google is gearing up to be the go-to place for Rio Olympic Games information. “Next week, the 2016 cauldron will be lit in Rio de Janeiro, Brazil, where thousands of athletes will come together to represent the strength and pride…

“AMP for Ads” Makes Mobile Faster… and More Profitable

Googles Paul Muret, VP, Display, video & Analytics at Google, says that Google’s research shows that the average mobile site takes 19 seconds to load. If however, through optimization you can get your site to load within 5 seconds or…

It Has Begun… TV Ad Spending Shifts To Online Video

Magna Global, which buys ads for Johnson & Johnson, Coca-Cola, Fiat and others announced at NewFront that they have agreed to buy $250 million in video ads from YouTube. But that’s not the story, it’s that Magna is shifting these…

Instagram Launches Video Ad Carousels

About a year ago Instagram launched static ad carousels and now today they’ve announced video ad carousels. Now the carousels can show up to 60 second video clips or a mix of video and static ads. Similar to it’s mother…

Google Aims New Six-Second Bumper Ads At ‘Snackable Videos’

Google just announced a new six-second video ad format called Bumper Ads, which it will sell through the AdWords auction on a CPM basis. The ads, the company says, are ideal for driving incremental reach and frequency on mobile, where…

Facebook Instant Articles To Support Video Ads

Soon, any publishers – big or small – will be able to use Facebook Instant Articles. In February, Facebook announced the feature would be opened up on April 12. Now, news has emerged that Facebook will ad support for video…

Pinterest Reportedly Testing Video Ads

We heard two months ago that Pinterest was preparing to launch video ads, but haven’t heard much about it since then. While the company has yet to make a related announcement, DigiDay is now reporting that they are now being…

Instagram Launches 60-Second Video Ads

Instagram has begun rolling out sixty-second video ads to marketers. “We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals,” a spokesperson for the company tells us…

Twitter Tests Skippable Video Ads

Twitter confirmed a report that it is now offering 30-second (and longer) pre-roll video ads, which users can skip. DigiDay reported on Friday that these are shown ahead of videos from Twitter’s media partners as part of the company’s Amplify…