Google is gearing up to be the go-to place for Rio Olympic Games information. “Next week, the 2016 cauldron will be lit in Rio de Janeiro, Brazil, where thousands of athletes will come together to represent the strength and pride of their home countries with the world as their audience,” says Google Product Manager Jonathan Livni, in a post on the Google Search blog. “In celebration of the next chapter in Olympics history, we’re bringing the best our products have to offer to help people around the world stay up-to-date with the Olympic Games Rio 2016.
Livni lists these products that will help you keep up with the Rio Games:
- Discover the event schedule, medal counts, and athlete information in Search
- Get results and view TV schedules in 30+ countries
- Watch official broadcasters’ event highlights on YouTube in 60+ countries
- Explore Rio and venues in Google Maps
- Keep up to date with the latest search Trends from around the world
“If you search on the Google app on Android and iOS, you’ll also see an option to get automatic updates on top event and medal wins, so you’ll never miss a beat,” says Livni.
YouTube & The Rio Olympics
“In the last 12 months, over 23,000 years of content have been watched on YouTube for the four most popular Olympic Games’ sports alone – athletics, gymnastics, diving and swimming, and volleyball,” commented Google’s Christoph Heimes, Head of News and Sports Partnerships, EMEA at YouTube. “To put this in perspective, that’s the equivalent of watching all 17 days of the Olympic Games, 24 hours a day, not once, but over half a million times. Nearly two thirds of that viewership has happened on mobile devices — and even more in countries like the U.S., U.K. and Japan.”
YouTube is sending 15 of their top creators to Rio to live stream everything except the games themselves, because NBC will be broadcasting these considering they paid $1.226 billion for the rights! You can also watch NBC and other official broadcasters’ video highlights on YouTube in more than 60 countries around the world, including the BBC (U.K.), America Movil (Latin America excluding Brazil), NHK (Japan) and many others.
Google will link all of these official broadcasters’ highlights directly into Google Search and YouTube Watch Cards for the Rio Games.
According to the YouTube Summer Games Report by the Google Trends team, the majority of time spent watching sports content happens on mobile. In the past 12 months, mobile devices accounted for 65% of Olympic sports videos global watch time.
Sports related content drives fans not just to YouTube, but to search as well. The Games are motivating more searches globally than the last World Cup and past two UEFA European Championships.
Brands on YouTube Tying into Rio Olympic Games
Brands are also heavily committed to the Rio Games, uploading ads celebrating the athletes, culture, and passion around the Olympic Games, and they are being watched in big numbers.
“From April 2016 through June 2016, ads from Worldwide and National Olympic Partners have already received the equivalent of over 400 years worth of watch time,” stated Heimes. “From epic wins to all-star performances, YouTube will bring you the best from Rio, before, during and after the Games through official broadcaster channels and celebration via content creators.”
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Google Street View in Rio
With Street View in Google Maps you can enjoy Rio in all its glory even if you are not physically there.
“Even if you’re a world away, preview the places where the world’s most talented athletes will make history and explore the breathtaking beauty of Brazil,” said Livni. “We hope you’ll let Google be your guide.”