Twitter confirmed a report that it is now offering 30-second (and longer) pre-roll video ads, which users can skip.
DigiDay reported on Friday that these are shown ahead of videos from Twitter’s media partners as part of the company’s Amplify program.
Twitter COO Adam Bain confirmed that the company is testing such ads:
Yes, we are testing skippable video ads https://t.co/d6eFy2NBrN
— adam bain (@adambain) January 22, 2016
He also took the time to respond to some other people about the ads:
@Almonte @bmorrissey yeahhhhhh. but then you miss out on the content. what if i told you I could get you the cake and u can eat it too?
— adam bain (@adambain) January 22, 2016
@kkrishnanand yes we have spent a lot of time thinking thru– what you describe would be awful experience. Content owners understand
— adam bain (@adambain) January 23, 2016
@siobhan200241 there's been ads in amplify since day 1. This is a different format. Could be better. We'll see.
— adam bain (@adambain) January 22, 2016
Earlier this month, we heard about some additional new ad formats from Twitter including Conversational Ads, which encourage users to tweet about brands and one that lets brands make use of user-generated tweets about them.
Image via Wikimedia Commons