Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth

Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers.

Twitter TV Ad Targeting Now Generally Available In The U.S.

Back in May, Twitter announced new TV ad targeting in beta. Now, the company has announced the general availability of the feature in the U.S. Twitter says the results of the beta test period have shown that using Twitter and…

Twitter Nascar TV Spot Promotes Hashtag Pages During the Pocono 400

Yesterday, Twitter grabbed the attentions of Nascar fans when they released their new television ad featuring their corresponding Twitter.com/hashtag/nascar page. The ad ran during the Pocono 400 race and featured driver Brad Keselowski (who placed 24th in the race) snapping…