Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

Spotify’s ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify’s turning to playlists to unlock users’ current moods, so advertisers can know if users are in…

Is Keyword Targeting What Businesses Need To Get More Out Of Twitter?

Twitter may have gotten significantly more useful for businesses this week with the launch of keyword targeting for its ad platform. The company began rolling out the feature on Wednesday in all languages and markets where Twitter ads are supported.…

Twitter Unveils New Interest, Device, and Gender Targeting for Self-Service Advertisers

Twitter has just announced some big improvements to its invitation-only self-service ad platform that make it easier for businesses to target the right kinds of users with their paid ads. Now, when deciding who to promote their accounts and tweets…

Facebook Launches Lookalike Audiences Targeting For Advertisers

Facebook is now offering advertisers a new feature called Lookalike Audiences, which enables direct marketers to target audience segments with similar customer profiles to those they have uploaded themselves with Facebook’s Custom Audience feature. “With Lookalike Audiences, advertisers can expand…

Twitter Launches “90% Accurate” Gender Targeting For Advertisers

Twitter does not have the kinds of targeting capabilities Facebook has when it comes to advertising. Twitter simply does not know as much about its users as Facebook does. It’s not really the way Twitter operates. However, as the company…

Google Finally Launches Demographic Targeting Options For Display Network

Two years ago, Google launched demographic targeting in beta for the Google Display Network, and finally, the company is expanding it to more advertisers. The feature simply lets you show ads based on certain demographic categories like age and gender.…

Twitter Launches New Interest-Based Ad Targeting

Twitter announced the launch of some new interest-based targeting for advertisers today. Those using Twitter’s Promoted Tweets and Promoted Accounts can start targeting campaigns based on interests of their choosing. There are over 350 interest categories available to advertisers. They…

Facebook Offers Something New To Advertisers And Users

If you get sick of sifting through ads that don’t have any relevancy to your life and are products you’ll never buy, the answer is on the way. Facebook has found a way for advertisers to target consumers based on…

IP Targeted Political Advertising on the Horizon

Elect Strategies, is a data targeting firm that specializes in providing demographic information to political marketing campaighns and recently they are promoting the ability to target markets via IP addresses. For those not familiar with these types of firms and…

Thrillist Promotes New Model for Media Companies, and It Involves Deals

How would you define a media company? It’s difficult in this day and age, isn’t it? With new media on the scene, this process is even more of a challenge.