Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired. State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is…
SES Chicago 2011: Social Media Rapping and Takeaways
Search Engine Strategies Chicago is currently underway, and attendees are tweeting their takeaways from the sessions. This year there was rapping: Here’s the keynote from Mikel Chertudi: Here are some of the interesting points made that people found worth sharing:…
Reputation Management Should Be Proactive, Not Reactive
Fionn Downhill, CEO of reputation management firm Elixer Interactive and Attorney Geoffrey Wozman spoke in a session at SES Chicago called "Brand, Trademark & Reputation Management." Downhill says online reputation management combines marketing and public relations.
The Future of Search Looks a Lot Like the Present (on Steroids)
Another Search Engine Strategies conference, another conversation about the future of search. It’s a regular topic, but one that never loses relevance, as the search landscape continues to change dramatically, even between conferences. Look at all Google has done this year, for example. Not only did we get the left panel navigation, but Instant search. Those are probably the biggest changes to the interface, but there are plenty of other things going on.
Quantify Value of Micro-Conversions to Avoid Bad Decisions
As online marketing and search engine marketing in particular have evolved over the years, more and more metrics and data sources have become available to marketers. This is a great thing for analyzing campaigns and strategies, learning from them and improving upon them. However, all of this data can get extremely overwhelming, which is why it’s important to have strategies for the analytical process itself.
Usability Counts for Content Too
In a recent article, we talked about the importance of usability of both the search engines and your site, with regards to the path to conversions. If you create content, you would do well to consider similar lessons in how you craft that.