Search Engine Strategies Chicago is currently underway, and attendees are tweeting their takeaways from the sessions.
This year there was rapping:
Here’s the keynote from Mikel Chertudi:
Here are some of the interesting points made that people found worth sharing:
@joshdaire
Josh DaireGreat idea – use SEM Rush on your competitor websites for keyword research. @sammichelson #SESChi @SESConf
7 minutes ago via Twitter for Android · powered by @socialditto
@kathleenkinser
Kathleen K. AtkinsRT @joshdaire When doing local SEO rem zip codes, streets, events, areas, regions rather than just cities @sammichelson #SESChi @SESConf 12 minutes ago via Echofon · powered by @socialditto
@beehivestrategy
Beehive Strategy93% of all buyers online or in stores use search prior to making a purchase @ArnieK #seschi 32 minutes ago via yoono · powered by @socialditto
@mywebthoughts
Jonathan JeterGoing to #seschi can improve your #klout http://t.co/bMoOUnYH 40 minutes ago via Twitter for iPad · powered by @socialditto
@azeckman
Ashley Zeckman“53% of time on the internet is content consumption.” @Leeodden #SESCHI 1 hour ago via web · powered by @socialditto
@Brafton
Brafton News 93% of buyers (online or in store) use #search prior to making purchase, 86% search for non-branded queries #SEO #seschi 1 hour ago via Twitter for iPhone · powered by @socialditto
@Brafton
Brafton News Interactive marketing budget allocation will reach $76.3 billion – #Search represents 43%, #SocialMedia is 6% (Long live #SEO) #seschi 1 hour ago via web · powered by @socialditto
@RPWard
Ryan WardWho cares about someone with 8million followers. It’s the people with authority that matter. #seschi 1 hour ago via Twitter for iPhone · powered by @socialditto
@peterstringer
Peter StringerMore on G+/SEO: “We’re all concerned about brands starting to dominate Google’s search results.” – Arnie Kuenn, Vertical Measures #seschi 1 hour ago via Twitter for iPhone · powered by @socialditto
@JoshuadKatz
CrowdSourceQUOTE OF THE DAY – “Anything that can be viewed by search, can be optimized” @leeodden #seschi 1 hour ago via web · powered by @socialditto
@LynneKurdziel
Lynne KurdzielMost people come to your site 5-8 times before there’s a conversion to a sale/donation #seschi 2 hours ago via web · powered by @socialditto
@LynneKurdziel
Lynne KurdzielAverage conversion for PPC is .1% with clicks also weighted toward people who click more often in general. Small user set; diversify #seschi 2 hours ago via web · powered by @socialditto
@KarlRibas
Karl Ribas“it’s not natural to have 80% of your site’s links point to your homepage w/ the same anchor text” – @lorenbaker #seschi 2 hours ago via HootSuite · powered by @socialditto
@emcgillivray
Erica McGillivray86% of people don’t search for a brand – @ArnieK #seschi 2 hours ago via web · powered by @socialditto
@emcgillivray
Erica McGillivrayInstant follow button vs just a link to your website is less clicks & easy. Creates a fluid experience – @brightedge #seschi 3 hours ago via web · powered by @socialditto
@emcgillivray
Erica McGillivray68% of marketers have generated leads from at least 1 major social media network – @andreafishman #seschi 3 hours ago via web · powered by @socialditto
@leeodden
Lee Odden22.5 % of all Facebook driven sales paths have Facebook and search clicks involved @aarongoldman #seschi 1 day ago via HootSuite · powered by @socialditto
