Search Engine Strategies Chicago is currently underway, and attendees are tweeting their takeaways from the sessions.
This year there was rapping:
Here’s the keynote from Mikel Chertudi:
Here are some of the interesting points made that people found worth sharing:
@joshdaire When doing local SEO rem zip codes, streets, events, areas, regions rather than just cities @sammichelson #SESChi @SESConf
RT#seschi can improve your #klout http://t.co/bMoOUnYH
Going to#search prior to making purchase, 86% search for non-branded queries #SEO #seschi
93% of buyers (online or in store) use#Search represents 43%, #SocialMedia is 6% (Long live #SEO) #seschi
Interactive marketing budget allocation will reach $76.3 billion –