Tag: semper

Study: Virtual Goods Increase Brand Awareness, Purchase Intent
A new report from Appssavvy claims that "virtual goods may be bringing the largest disruption entertainment, communication and e-comm...
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BusinessWire to Give Businesses More Ways to Increase Press Coverage
BusinessWire, the popular newswire service, is set to launch some new services for businesses and organizations next month. These are t...
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Yahoo/Microsoft Search Alliance in Cartoon Form
Microsoft and Yahoo have released a new video illustrating how the two companies intend to create a "powerful new choice in search" with their Search Alliance, due to...
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Local Merchants Utilizing Social Media More as Confidence Remains Flat
This week, MerchantCircle shared the results of its "Merchant Confidence Index," in which about 10,000 local merchants shar...
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How Can You Learn Marketing From The Grateful Dead?
Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective...
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Old Spice Man Viral Marketing Campaign Impresses
…Maybe you should watch it for yourself:...
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Study: Just 2% Of Marketers Disregard Facebook
It's a very rare marketer who believes he (or she) can ignore Facebook, according to new data from SeeWhy.  SeeWhy found in a recent study that more than three-quarters of...
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Efficient Frontier Documents Search Spending Bounceback
Marketers are returning - or even rushing back - to the practice of employing search ads, according to the latest data from Efficient Frontier.  Efficient Frontier found th...
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Microsoft Unveils Dynamics CRM 2011, Dynamics Marketplace
Microsoft demonstrated its next-generation CRM release at the company's Worldwide Partner Conference today. Previously known as CRM5, the product's official name is Microsoft Dy...
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TwitVid Launches SocialAds to Help Brands Gain Followers, Retweets
Twitter advertising is becoming big business, and not just for Twitter. As Twitter works on building its...
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More Businesses Using Social Media To Gain Customers
More than one-third (35%) of U.S. businesses have had success using social media to attract new business, according to a new survey from Regus. The U.S. lags sli...
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Marketing Perspective is Going to Have to Shift
The marketing perspective is going to have to shift. Whether you are living in the world of small businesses or global corporations recruiting talent, and then retaining that...
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eBay Ends AdCommerce PPC Ads on eBay.com and eBay.ca
Starting on August 4th, eBay will be retiring its AdCommerce placements on eBay.com and eBay.ca. It will continue to offer the service in Europe and Australia. T...
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5 Tips for Marketing Through Content
Gather.com is a site that started as a social networking site, but is now a demand-driven media company, attracting 7 million unique visitor...
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