Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I'm starting to lean toward the latter, because this spac...
As you may know, the Yahoo and Microsoft advertising transition is complete. Yahoo and Microsoft paid search advertisers must use adCenter to manage their campaigns. But how smo...
How does a business owner know what online marketing strategies to choose from? There are seemingly new tactics, new ideas, and new tools coming out every day, and most companies s...
At PubCon Las Vegas, WebProNews spoke with David Roth, Yahoo's Director of Search Marketing, who has an interesting perspective on the recent Microsoft/Yahoo search advertising tra...
Social media has been at the center of marketers' attention for years now, as many still grapple with finding their ideal strategies. There's no question that social media has open...
Nielsen and Yahoo introduced some new research on cross-platform optimization today at Ad:Tech NY. The results are interesting, but Nielsen SVP, Media Product Leadership Howard...
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