I’ve received a series of inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns...
Social media has walked the fiery coals of skepticism and has brilliantly performed as a marketing, customer service and relationship building tool beyond expectations....
Listening is not hard these days. There are now over 200 tools that can help you gather the conversations.
The next step is not so simple. Finding the right...
I've always seen a great deal of potential in Facebook's advertising offering. The premise is that ads are highly targeted based on users' profile information. Theoretically, th...
The holidays are fast approaching and with them the short window of vast opportunity for many online retailers. As an SEO we get inundated with panicked requests for ranking...
Facebook has updated its policy on Promotions, Sweepstakes and Contests. It no longer requires written Facebook approval to administer a promotion on Facebook or a minimum media...
The online marketing industry has been shaken by a new report from the Federal Trade Commission (FTC). The FTC has issued the proposal of a framework for balancing consumer priv...
Online video viewers, it's time to smile. The TrueView ad format has launched on YouTube, meaning users will sometimes get the opportunity to pick the least objectionable...
Google has added a new kind of report to AdWords called "Click Type". This is designed to help marketers measure how different elements of AdWords ads impact their cli...
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